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Lovely commercial jingle

Meiji’s commercial song. A popular jingle.

Meiji’s commercial song. A popular jingle.
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Meiji handles a wide range of products, including chocolate, ice cream, milk, and even health foods.

I’m sure many people regularly eat this company’s products.

In this article, we’ll introduce all of Meiji’s commercials that have aired so far, all at once.

Meiji’s commercials are memorable for their captivating casting, featuring actors and actresses.

Take this opportunity to check out the diverse lineup of commercials that use various creative approaches to bring out the full appeal of each product.

Meiji’s commercial songs: Popular TV commercial songs (1–10)

meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version featuring Amane Tsukiashi / Version featuring Yui Sakurai

HapichocoNEW!FRUITS ZIPPER

[MV] FRUITS ZIPPER “Happy Choco”
HapichocoNEW!FRUITS ZIPPER
meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Amane Tsukiashi ver.> #NEWOKASHIPROJECT

This commercial conveys cuteness and a happy atmosphere through the FRUITS ZIPPER members as they hand out Valentine’s chocolates.

Not only the messages they give when presenting the chocolates but also their smiles while making them are key points, and the excitement of giving a gift is clearly expressed.

You can also sense that because Meiji’s chocolate is delicious, you can feel confident making chocolates to give.

The song that further highlights the cuteness depicted in the video is FRUITS ZIPPER’s “Hapichoco.” With its bouncy rhythm and layered, glamorous sound, it captures the exhilaration of Valentine’s Day.

meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version: Noel Hayase / Suzuka Chinzei / Ruka Nakagawa / Mana Manaka

HapichocoNEW!FRUITS ZIPPER

[MV] FRUITS ZIPPER “Happy Choco”
HapichocoNEW!FRUITS ZIPPER
meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Noel Hayase ver.> #NEWOKASHIPROJECT

This commercial conveys the excitement of Valentine’s Day—and the appeal of Meiji chocolate that supports it—through a scenario in which FRUITS ZIPPER members give you chocolate.

The words they use when handing it over differ by member, highlighting each one’s personality while showing that the chocolate suits any type of individuality.

Further accentuating the happy Valentine’s atmosphere depicted in the visuals is FRUITS ZIPPER’s song “HapiChoco.” Its bouncy rhythm and sparkling sound are striking, and together with the vocals, it delivers an unmistakable sense of cuteness.

meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Full ver.

HapichocoNEW!FRUITS ZIPPER

[MV] FRUITS ZIPPER “Happy Choco”
HapichocoNEW!FRUITS ZIPPER
meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Full ver.> #NEWOKASHIPROJECT

This commercial depicts FRUITS ZIPPER’s members engaging with Valentine’s chocolates in various ways, while highlighting how Meiji’s chocolate supports their feelings.

The theme is delivering pure feelings with pure chocolate, and the smiles on screen convey a straightforward sense of happiness.

The song that further elevates the excitement and bright atmosphere portrayed in the footage is FRUITS ZIPPER’s “Hapi Choco.” With its bouncy rhythm and glamorous sound layered with vocals that carry a sense of joy, the music clearly expresses a sense of fun.

meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version featuring Karen Matsumoto

HapichocoNEW!FRUITS ZIPPER

[MV] FRUITS ZIPPER “Happy Choco”
HapichocoNEW!FRUITS ZIPPER
meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Karen Matsumoto ver.> #NEWOKASHIPROJECT

This commercial is themed around giving handmade chocolates on Valentine’s Day—conveying pure feelings with pure chocolate.

It features Karen Matsumoto handing over chocolates along with a message, and her smile alone evokes a vivid sense of deliciousness.

The cute, bright atmosphere is further lifted by the song “Hapi Choco” by FRUITS ZIPPER.

With its bouncy rhythm and bright sound, the track leaves a strong impression, directly conveying positive emotions like excitement and happiness.

Meiji Fruit Juice Gummies “Puni-Puni Fruit” Version

Puni Puni Worldshinako

In the Fruit Juice Gummy commercial “Puni-Puku Fruit,” Shinako shows off a dance to the CM’s original song, “Puni Puni World.” The content highlights the gummy’s chewy texture, and it likely caught the interest of many viewers.

The commercial also introduces a campaign where you can win Shinako merchandise.

Meiji Probio Yogurt R-1 Uncle R “Snowman” Version

Original song

Meiji Probio Yogurt R-1 Uncle R “Snowman” Version

This is a collaborative commercial series with Meiji’s popular snack, Karl.

The mascot characters, Karl Uncle and Kerota, appear and introduce R-1 to the familiar Karl commercial theme song.

There’s also a cute and funny twist where, while everyone is building a snowman, Karl Uncle ends up inside one of the snowballs.

Meiji FRUITS ZIPPER Handmade Valentine: “Let’s Handcraft Fun Moments” Edition

HapichocoFRUITS ZIPPER

[MV] FRUITS ZIPPER “Happy Choco”
HapichocoFRUITS ZIPPER
meiji♡FRUITS ZIPPER’s Handmade Valentine ~Let’s handcraft a fun time~ <Full ver.> #NEWOKASHIPROJECT

This is a commercial that aired during the 2025 Valentine’s season.

It shows the members of FRUITS ZIPPER making chocolates and giving them to each other, and their joyful expressions are especially memorable! The background music in the commercial features their 2023 release “Hapichoco.” Its lyrics, which portray how women feel in the lead-up to Valentine’s Day, are sung over a bright, up-tempo melody.