Meiji’s commercial song. A popular jingle.
Meiji handles a wide range of products, including chocolate, ice cream, milk, and even health foods.
I’m sure many people regularly eat this company’s products.
In this article, we’ll introduce all of Meiji’s commercials that have aired so far, all at once.
Meiji’s commercials are memorable for their captivating casting, featuring actors and actresses.
Take this opportunity to check out the diverse lineup of commercials that use various creative approaches to bring out the full appeal of each product.
Meiji’s commercial songs: Popular TV commercial songs (1–10)
Puni Puni Worldshinako
In the Fruit Juice Gummy commercial “Puni-Puku Fruit,” Shinako shows off a dance to the CM’s original song, “Puni Puni World.” The content highlights the gummy’s chewy texture, and it likely caught the interest of many viewers.
The commercial also introduces a campaign where you can win Shinako merchandise.
JAMFRUITS ZIPPER
This one, which mainly uses performance footage that feels like a music video, is actually a commercial for Kajyu Gummy.
It shows them taking on a dance challenge together with 390 students, and the cheers captured in the final scene of the commercial radiate the sparkle of youth.
The BGM is their track “JAM,” released in 2025.
Its up-tempo, high-energy vibe paired with cute lyrics creates a melody that fills you with energy as you listen.
HapichocoFRUITS ZIPPER
This commercial conveys cuteness and a happy atmosphere through the FRUITS ZIPPER members as they hand out Valentine’s chocolates.
Not only the messages they give when presenting the chocolates but also their smiles while making them are key points, and the excitement of giving a gift is clearly expressed.
You can also sense that because Meiji’s chocolate is delicious, you can feel confident making chocolates to give.
The song that further highlights the cuteness depicted in the video is FRUITS ZIPPER’s “Hapichoco.” With its bouncy rhythm and layered, glamorous sound, it captures the exhilaration of Valentine’s Day.
Original songAragaki Yui
Many of you might watch this commercial that starts airing a little before winter begins and think, “It’s that time of year again…” Right? It’s the classic winter ad from Meiji: the Meltykiss commercial.
The 2024 version once again features Yui Aragaki, who hums the familiar original song while enjoying Meltykiss.
Not only are the scenes that capture the deliciousness of Meltykiss a highlight, but Yui Aragaki’s singing and expressions are must-see as well!
Original song
This is a collaborative commercial series with Meiji’s popular snack, Karl.
The mascot characters, Karl Uncle and Kerota, appear and introduce R-1 to the familiar Karl commercial theme song.
There’s also a cute and funny twist where, while everyone is building a snowman, Karl Uncle ends up inside one of the snowballs.
Chocolate is Meiji.kocchi no kento
It’s a commercial that conveys the product’s history by showing various artists taking turns singing the song.
The performer is Kento Kocchi, who not only sings but also talks about milk chocolate.
The song carried on by these different artists is the familiar commercial jingle “Chocolate wa Meiji.” Its light, bouncing lyrical rhythm is striking, and combined with Kento Kocchi’s cheerful vocals, it gives a distinctly fun impression.
Chocolate is Meiji.TOSHI-LOW
This is the third installment of a project where various artists sing “Chocolate wa Meiji,” a commercial jingle that has long been loved for Meiji chocolate.
This time, the featured performer is TOSHI-LOW, the vocalist of the rock band BRAHMAN.
After sharing memories of chocolate from his childhood, he sings “Chocolate wa Meiji.” His warm, resonant voice is striking—it’s the kind that makes you want to keep listening.
It showcases a different charm from when he sings with the band.