[Meiji Yasuda Life Insurance Commercials] Popular and All-Time CM Roundup [2026]

Meiji Yasuda “Meiji Yasuda Brand Statement” VersionKazu Miura

Featuring Kazu Miura! Commercial: “Meiji Yasuda Brand Statement”

This commercial, themed “Going Beyond the Role of a Life Insurance Company,” features soccer legend Kazu Miura, who is still actively playing in 2024.

When children ask him, “What do you value most?” he replies, “Surpassing who I was until yesterday,” a message that aligns with Meiji Yasuda’s brand statement.

The background music is Kazumasa Oda’s 2016 song ‘wonderful life.’ Its lyrics, which convey the message of continuing to run down the road that lies ahead, evoke both Miura’s ongoing success and Meiji Yasuda’s ambition for further strides following its brand name change.

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Hane Keisuke

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Meiji Yasuda “MY Link Coordinator: Aki’s Growth”

“MY Link Coordinator: Aki’s Growth” (version)

The “MY Link Coordinator: Aki’s Growth” segment looks back on Aki Tamaki’s first year as a MY Link Coordinator.

It beautifully portrays, through animation by Studio Chizu, how MY Link Coordinators stand by users in their local communities.

The background music features Kazumasa Oda’s song “Ai ni Iku” (“Going to See You”).

It’s a song about going to see someone important, making it a perfect match for the commercial’s theme.

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Hane Keisuke

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Meiji Yasuda “MY Link Coordinator: Aki’s Letter” (version)

“My Link Coordinator: Aki’s Letter” Edition

The Meiji Yasuda Life commercial series featuring Kazumasa Oda’s singing is said to be celebrating its 25th anniversary in 2023.

Marking this milestone, the latest commercial is the series’ first animation, depicting the growth of a protagonist who becomes a Meiji Yasuda Life sales representative.

The gentle art style, combined with Oda’s song “Ai ni Iku” (I’ll Come to See You), quietly touches the heart and leaves you with a warm feeling.

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hiyori

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Meiji Yasuda 2023 “The Brilliance of Youth” / “A Small Light (Summer)” / “Energy Connects Us” / “A Small Light (Winter)” / “Moments of Happiness”

Meiji Yasuda Life 2023 Corporate CM: “The Brilliance of Youth”

Meiji Yasuda Life 2023 Corporate CM “A Small Light” (Summer)

Meiji Yasuda Life 2023 Corporate CM: 'Energy Connects Us' Edition

Meiji Yasuda Life 2023 Corporate TV Commercial “A Small Light” (Winter)

Meiji Yasuda Life 2023 Corporate CM: 'Happy Moments' Edition

This is a slideshow-style commercial by Meiji Yasuda Life Insurance.

The theme song is “Kaze o Matte” by Kazumasa Oda, released in 2021, written specifically for this CM.

The photos used were collected through a public call for entries, capturing everyday moments and pages of youth.

The final narration reveals the intention behind using them.

It’s a commercial that naturally makes you picture the faces of the people you want to keep by your side.

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sasashina

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Meiji Yasuda: “Aki’s Vow” VersionKanade Nanaki

A famous scene from “Belle” (Ryū to Sobakasu no Hime) expressed through Kaho Nakamura’s singing as Belle: a story that reflects on one’s work. Meiji Yasuda Life Insurance web commercial: “Aki’s Tokai ‘Belle’ (Ryū to Sobakasu no Hime)” edition.

This commercial, Aki’s Vow, is a collaboration between Studio Chizu—an animation studio behind many moving works—and Meiji Yasuda Life Insurance.

Its protagonist, Aki, is an original character for the ad who works as an insurance advisor.

She reflects on what kindness toward others truly means and shares her resolve to do her best in her own way.

The commercial also features iconic scenes from Studio Chizu’s films, including Summer Wars and Wolf Children, which is another highlight to watch for.

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utatane

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Meiji Yasuda “Summer Treasures” (2016)

Meiji Yasuda Life 2016 Corporate Commercial: “Summer Treasures”

Many people want to preserve lots of memories for their children, so they take plenty of photos.

The Meiji Yasuda Life commercial “Summer Treasures” is filled with scenes of children’s summer memories—catching bugs, playing in the water, and snapshots of summer vacation.

Photos that seemed simply cute at the time will surely become precious memories a few years later.

The children’s free-spirited, carefree demeanor and the scenes of them fully enjoying summer make this commercial especially memorable.

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utatane

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Meiji Yasuda After-Sales Follow-up “Siblings with an Age Gap” Version 60 secondsKankuro Kudo, Tori Matsuzaka

Tori Matsuzaka and Kankuro Kudo co-star in a commercial as “age-gap brothers” — Meiji Yasuda Life’s new TV commercial: After-Sales Follow-Up ‘Age-Gap Brothers’ edition

Up-and-coming, skilled actor Tori Matsuzaka and the multi-talented Kankuro Kudo—known as a screenwriter, actor, and film director—appear in the commercial.

In the scene, Kudo plays the older brother and Matsuzaka plays the younger brother, as they show concern for their mother who lives apart from them.

Alongside promoting the service, the commercial portrays the unchanging bonds of family in a changing era.