The theme song for Merit’s commercials. A popular jingle.
Since its release in 1970, Merit shampoo has been beloved as Kao’s flagship product.
Over the years, many commercials have been produced, featuring a wide variety of songs as CM tracks.
Some were original songs created specifically for the commercials, others used popular hits, and more recently, cover versions of iconic Japanese rock songs have also drawn attention.
In this article, we’ll introduce all the songs that have been featured in Merit commercials to date!
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Merit commercial songs: Popular TV commercial tunes (11–20)
over and overYasuda Rei
This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.
It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.
Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.
The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.
One OneTakagi Masakatsu
This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.
It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.
Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.
Dazzling eyesYoshida Tomoyo
This is the song that was used in the 1994 Merit commercial.
It was Tomoyo Yoshida’s debut single, released by Pony Canyon in 1994.
In addition to her band activities, she now writes lyrics for other artists and works as a lyricist.
Her clear, soaring high notes are truly captivating.
Original songDJ ANDO
This is a 2016 commercial for Merit featuring Koyuki, a quintessential beautiful mom.
It uses an original song with lyrics that clearly say “Mama is beautiful.” While Merit is synonymous with family shampoos, the commercial also highlights how good it feels to use.
La cumparsitaGerardo Matos Rodríguez
In a television commercial from 1984, actress Yuko Tanaka appears.
The background music features the famous tango piece “La Cumparsita,” and Yuko Tanaka is shown dancing in time with it.
Original songHasegawa Ayumu
This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.
After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.
The smiles they show after using Merit convey that their concerns have been thoroughly resolved.
Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.
In conclusion
We’ve compiled a comprehensive introduction to Merit’s commercials and the songs featured in them. In the past, there were many commercials aimed at young women, and more recently there have been many family-oriented ones. As for the commercial songs, a wide range of music—from classical masterpieces to J-pop—has been used across eras. I hope this article helped you find the commercials or CM songs you were curious about.