The theme song for Merit’s commercials. A popular jingle.
Since its release in 1970, Merit shampoo has been beloved as Kao’s flagship product.
Over the years, many commercials have been produced, featuring a wide variety of songs as CM tracks.
Some were original songs created specifically for the commercials, others used popular hits, and more recently, cover versions of iconic Japanese rock songs have also drawn attention.
In this article, we’ll introduce all the songs that have been featured in Merit commercials to date!
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Merit commercial songs: Popular TV commercial tunes (11–20)
over and overYasuda Rei
This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.
It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.
Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.
The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.
Original songTakagi Masakatsu
This commercial conveys, through Ayami Nakajo’s movements and narration, that using Merit Pyuan keeps your hair beautiful for a long time.
She cheerfully shares an experience of feeling at ease when someone touched her hair because it had stayed well-maintained.
The music by Masakatsu Takagi further highlights these fond memories depicted on screen.
With a bright, march-like feel, the track exudes a sense of confidence, as if moving forward with strong, determined steps.
Dazzling eyesYoshida Tomoyo
This is the song that was used in the 1994 Merit commercial.
It was Tomoyo Yoshida’s debut single, released by Pony Canyon in 1994.
In addition to her band activities, she now writes lyrics for other artists and works as a lyricist.
Her clear, soaring high notes are truly captivating.
Original songDJ ANDO
This is a 2016 commercial for Merit featuring Koyuki, a quintessential beautiful mom.
It uses an original song with lyrics that clearly say “Mama is beautiful.” While Merit is synonymous with family shampoos, the commercial also highlights how good it feels to use.
Original songHasegawa Ayumu
This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.
After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.
The smiles they show after using Merit convey that their concerns have been thoroughly resolved.
Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.
La cumparsitaGerardo Matos Rodríguez
In a television commercial from 1984, actress Yuko Tanaka appears.
The background music features the famous tango piece “La Cumparsita,” and Yuko Tanaka is shown dancing in time with it.
Merit commercial songs. Popular commercial songs (21–30)
The Theory of HappinessShiina Ringo
Titled “The Day I Cooked for the First Time,” this commercial depicts, in softly drawn illustrations, a child taking on the challenge of cooking with their mother for the very first time.
Watching it likely brought back memories of your own first attempt at cooking.
The series features its signature touch: children’s voices singing ‘Koufukuron’ (A Theory of Happiness).
The original song was Shiina Ringo’s debut single, released in 1998.
Its lyrics—chronicling the earnest struggle to protect someone precious—are captivating, and many people were moved by them at the time of release and continue to be moved even now.
