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A roundup of Mizuho Bank commercials: ads with a warm, inviting feel

Mizuho Bank is known as one of the megabanks.

Mizuho Bank has branches in all 47 prefectures, so you’ve probably seen one in your area.

Its commercials also air frequently, so you’re likely to come across them while watching TV.

In this article, we’ll showcase a selection of Mizuho Bank’s commercials from this major financial institution.

In addition to featuring popular actors and actresses, the commercials are characterized by their emphasis on convenience and trustworthiness.

As you watch, pay attention to both the cast and the direction.

Compilation of Mizuho Bank commercials. Commercials with a warm atmosphere (21–30)

Mizuho Bank: “Shall we talk online?” (version)Nana Eikura

Nana Eikura appears as an advisor! Shall we chat online? 30 seconds [Mizuho Bank Official]

This is a commercial featuring Nana Eikura as a Mizuho Bank employee, introducing that Mizuho Bank offers consultations about money.

This time, it highlights that you can consult online without visiting a branch.

It emphasizes the benefit of being able to get advice easily from home.

Thanks to consulting with Eikura, the male customer in the latter half of the CM is able to fulfill his dream of traveling abroad.

The clear, story-driven format makes it easy for viewers to relate.

Hane Keisuke
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Mizuho Financial Group: Mizuho’s Blue Challenge – #001: Expanding the Possibilities of Space / #002: Bringing Japanese Anime Further to the WorldNatsuki Deguchi

TVCM: Mizuho’s Blue Challenge #001 – Expanding the Possibilities of Space [Official Mizuho]
TVCM: Mizuho’s Blue Challenge #002 — Bringing Japanese Anime Further to the World [Official Mizuho]

A series of commercials introducing the unexpected initiatives Mizuho Group is involved in.

Episode #1 highlights the space industry, and #2 focuses on efforts to expand Japan’s anime industry worldwide.

Many may wonder, “Why is a financial institution like Mizuho doing this?” The ads explain that they’re leveraging the connections and support capabilities unique to a financial institution to take on these challenges.

The tagline, “With the power of blue, we take on the challenge,” which incorporates their signature blue brand color, is striking and compelling.

Hane Keisuke
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Mizuho Bank “Always by Your Side.” VersionTetsuji Tamayama, Ryohei Suzuki, Sota Fukushi

Commercial: Mizuho Financial Group “Always by your side.” Tetsuji Tamayama, Ryohei Suzuki, Sota Fukushi

This commercial promotes the fact that branches of the Mizuho Group—Mizuho Bank, Mizuho Securities, and Mizuho Trust & Banking—are right nearby.

The setting is a soba noodle shop.

Inside, a cast member murmurs, “Yep, it’s gotta be soba.” You think they’re deciding what to eat, but then comes the twist: their gaze is actually fixed on the Mizuho Bank visible outside the window.

It’s a simple pun-based concept that feels friendly and approachable.

Hane Keisuke
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Mizuho Bank 3013 TV commercialMao Inoue

Mizuho Bank commercial featuring Mao Inoue

This commercial features Mao Inoue introducing the sentiment behind Mizuho Group’s slogan, “One Mizuho.” That sentiment is said to be “becoming number one for our customers” and “uniting as one group.” Dressed in outfits that match the brand’s image color, the ad effectively conveys the group’s slogan and concept.

For the background music, they selected Enya’s “Only If,” which is also used in other Mizuho commercials.

Its beautiful strings, vocals, and flowing melody lend an air of elegance and make you feel refreshed as you listen.

Hane Keisuke
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