RAG MusicCM
Lovely commercial jingle

[Oita Mugi Shochu Nikaido] A collection of nostalgic past commercials

Nikaido is a shochu made in Oita Prefecture using 100% barley.

Nikaido’s commercials have been airing since 1987, with a new one released every year.

They hardly ever show product introductions or drinking scenes; instead, they’re characterized by artistic visuals that strikingly capture nature, townscapes, and everyday scenery from various regions.

What’s even more iconic—so much so that it defines “a Nikaido commercial”—is the narration with its unique atmosphere.

Evoking nostalgia and speaking straight to the heart, these commercials have built a devoted following since they first began airing.

In this article, we’ll catalog Nikaido’s commercials and introduce their distinctive worldview.

[Oita Mugi Shochu Nikaido] A Compilation of Nostalgic Historic Commercials (41–50)

Nikaido Shuzo Oita Barley Shochu Nikaido “Connecting Hearts – Spring & Summer” Edition

Nice commercial: Nikaido Shuzo, Oita Mugi Shochu Nikaido, “Connecting Hearts – Spring/Summer” edition

Spending irreplaceable time with people you can truly relax around is wonderful, isn’t it? The “Connecting Hearts – Spring/Summer” edition tickles the childlike spirit sleeping within adults.

In the forest, in a place that feels like a secret hideout, you pass the time while recalling movies you watched long ago.

In other words, that’s pretty much the best, isn’t it? There’s a special happiness in getting ready to welcome dear friends.

Wondering what to talk about, whether they’ll say this tastes delicious—thinking about those things is part of the fun.

I really admire this kind of lifestyle, this way of living.

Araki Jakkan
Report a problem

Nikaido Shuzo Oita Barley Shochu Nikaido “Library of the Sand Dunes” Version

Oita Mugi Shochu TV Commercial: Sand Dune Library Edition

This is the “Library in the Dunes” segment released in 2005.

Among the many Nikaidō commercials, this might be a favorite for a lot of people! The boy who keeps reading aloud alone in the dunes is probably chasing his dream right now.

The way he stands firm, gazing at the sunset, and the words that appear at the end of the commercial—“Do we need answers in life?”—all convey a message that encourages moving forward in your own way without worrying about others’ evaluations.

The footage features locations such as Nata Beach in Fukuoka Prefecture and the Fukuoka City Science Museum.

sasashina
Report a problem

Nikaido Shuzo Oita Barley Shochu Nikaido “Poets’ Island” Version

Oita Mugi Shochu Nikaido TV Commercial 'Poets’ Island' Version

This is the Oita Mugi Shochu Nikaido commercial, “Poet’s Island.” The piano BGM and the man’s gentle, reflective narration leave a strong impression.

A small lighthouse stands by the sea.

A single small chair sits on the beach.

Symbolic items are arranged effectively.

The tagline is, “The waves we saw yesterday will someday return here.” The motifs of the waves that ebb and flow and the lighthouse feel wistful and somehow nostalgic.

Report a problem

In conclusion

We introduced a number of Nikaido commercials that are artistic, nostalgic, and possess a charm that reaches deep into the heart. Many of you were likely overwhelmed by the beautiful landscapes and architecture, the evocative depictions, and the words that strike at your core. It’s no wonder these ads have such a devoted following—each one from over the years stands on its own as a highly polished work. I’m looking forward to the new commercials that will be released in the future.