RAG MusicCM
Lovely commercial jingle

NTT Group commercials. A collection of commercials for mobile phone and internet services.

The NTT Group, including NTT DOCOMO as well as NTT East and NTT West, mainly operates businesses related to telecommunications.

In particular, commercials from these three companies are actively broadcast on television and video platforms, so you’ve likely seen them often.

In this article, we’ll introduce all the commercials produced by NTT Group companies so far.

We’ll also touch on the performers and the background music used, so if there are any commercials you’ve seen and want to know more details about, please take a look.

NTT Group commercials. A collection of commercials for mobile phone and internet services (1–10)

NTT DOCOMO Business: ‘DX That Cares About People’Takako Matsu, Sadao Abe

NTT DOCOMO Business Corporate Advertisement: “DX That Cares About People” (30 seconds)

This commercial dramatizes the company’s name change from NTT Communications to NTT DOCOMO Business and the feelings behind it.

In the story, salesperson Takako Matsu explains it to business owner Sadao Abe, using gestures as she conveys their intentions, which makes it feel friendly and approachable.

The message centers on warmth—showing a desire to be there closely for people.

docomo iPhone “Enjoy Unlimited” version / “Buy at a Great Price” versionSatomi Ishihara

Satomi Ishihara shrinks and jumps out of a smartphone!? NTT Docomo iPhone “Enjoy without limits” / “Buy at a great price” commercials

This commercial features a miniaturized Satomi Ishihara introducing the fact that you can get the latest iPhone with NTT Docomo and highlighting its various attractions.

Hiding inside a bag, she whispers a suggestion to upgrade, and her smiling delivery adds a touch of charm.

The way the person’s desire to upgrade grows without realizing she’s hiding there also gives the ad a comical feel.

docomo “The start of irumo” versionSatomi Ishihara

NTT docomo irumo CM "irumo begins" version 30 seconds

This commercial conveys the excitement of irumo, a new service that lets you choose plans that are better value than previous docomo offerings.

Set in a whimsical world where Satomi Ishihara moves around with a smartphone and icons, her smile directly communicates joy.

While it doesn’t go into detail about how it’s more economical, the video’s full-on fun makes you feel motivated to look into it yourself.

NTT Group commercials. A collection of commercials for mobile phone and internet services (11–20).

NTT Facilities: “Creating the future of facilities together” (version)

[NTT Facilities] Creating the future of facilities, together (30-sec ver.)

This is a commercial for NTT Facilities, whose mission is to leverage facilities such as the buildings and equipment owned by companies.

It depicts a female employee working together with senior colleagues and partner companies to enhance the value of these facilities.

Although facilities and the concept of increasing their value may feel unfamiliar, this commercial serves as an opportunity to learn about them.

Docomo Future Museum “Moon” Version

DOCOMO Future Museum 'Moon' Edition - Full Version

The web commercial “Moon” for the creative painting contest “docomo Future Museum,” hosted by NTT Docomo, which supports children’s futures and dreams, features Aimer’s song Gunjo-iro no Sora (Ultramarine Sky).

The track is included on her seventh album, Open α Door, released in 2023.

Its lyrics beautifully connect with the vast night sky the child paints in the CM.

The words evoke a mystical night sky, creating a dreamy atmosphere.

For adults, it also stirs a nostalgia for childhood, and Aimer’s voice moves the heart even more deeply.

Always someone connected near every connection

NTT docomo Commercial: “Connected People” version, 15 seconds

There must be things that never change, no matter how much time passes or what happens… This is a moving message song that sings of that belief.

It’s a track by the music group Ketsumeishi, also known for hits like “Sakura” and “Natsu no Omoide,” included on their 2021 album Ketsuno Police 12.

The song was used in the commercial “Connected People,” featuring actress Nao.

Its heartwarming tone and melody deliver the emotions embedded in the lyrics straight to your ears.

NTT Docomo iPhone 14 and Docomo Youth Discount: ‘Unwavering Youth’ Edition

NTT docomo iPhone 14 Commercial: 'Unshakable Youth' 30-Second Version

This commercial introduces the Action mode featured on the iPhone 14, with a theme centered on students’ youth.

It opens with footage shot while running using an iPhone 14, highlighting how Action mode keeps the video completely steady.

Playing on the idea of zero shake, the tagline “Youth, don’t waver” appears, making your heart swell.

The background music is “Eien no Blue,” a perfect match for the CM’s sense of speed.

Released by Hitsujibungaku in 2023, the song’s lyrics compellingly portray the struggles of adolescence.

Be sure to listen while following along with the lyric sheet.