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NTT Group commercials. A collection of commercials for mobile phone and internet services.

NTT Group commercials. A collection of commercials for mobile phone and internet services.
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The NTT Group, including NTT DOCOMO as well as NTT East and NTT West, mainly operates businesses related to telecommunications.

In particular, commercials from these three companies are actively broadcast on television and video platforms, so you’ve likely seen them often.

In this article, we’ll introduce all the commercials produced by NTT Group companies so far.

We’ll also touch on the performers and the background music used, so if there are any commercials you’ve seen and want to know more details about, please take a look.

NTT Group commercials. A collection of commercials for mobile phone and internet services (1–10)

NTT “Thank you, Perfume” VersionPerfume

Thank you, Perfume.

This commercial portrays the technology NTT has built while also conveying gratitude to Perfume, who have supported that progress by our side.

It looks back on how technology has been used in Perfume’s performances, and through the smiles of everyone involved, it expresses a positive approach to the future and a renewed determination for what lies ahead.

The song used in the footage is Perfume’s “Nebula Romance.” With its digital sound and striking rhythm, the track crafts a distinctly cool atmosphere, enhanced by tones that evoke a retro vibe.

Docomo Ayano Sandros

This is NTT Docomo’s student discount commercial, the “Ayano-sandros?” version.

It features Shinichi Tsutsumi, Go Ayano, Mitsuki Takahata, and the members of [Alexandros].

The story is a classic “middle-aged man” mix-up, where Shinichi Tsutsumi mispronounces the popular student band “[Alexandros]” as “Ayano-sandros.” The catchy phrasing and the scene where Go Ayano actually joins as a guitar-vocal are so cool that you can’t help but get drawn in.

The song “Buzz Off!” is included on [Alexandros]’s fifth album, ALXD.

NTT West Japan N-nishiyo. “What should we do about IT operations?” editionYu Miyazaki

NTT West Japan “Let’s go with N. What should we do about IT/Information Systems tasks?” version

The video introduces Ms.

Yu Miyazaki, who works in the Information Systems Department and is troubled by the sheer volume of tasks and internal security risks.

After much deliberation, she proposes introducing NTT West’s “IT Concierge for InfoSys.” It highlights that the service provides one-stop support from risk management to IT asset management, and even assists with help desk operations, conveying a strong sense of peace of mind that everything can be entrusted to them.

From Ms.

Miyazaki’s expression at the end of the commercial, you can feel the reassurance and dependability offered by the IT Concierge for InfoSys.

NTT West Japan ‘Let’s go with N. Security’ version / ‘Let’s go with N. DX’ versionYu Miyazaki

This is a commercial introducing the support services NTT West Japan offers for offices.

In the ad, Yuu Miyazaki presents support for office security measures and digital transformation (DX).

It says you can leave everything related to security and DX to NTT West Japan.

This is a very welcome service, especially for companies that are just getting started in these areas.

NTT West Japan “Let’s go with N for fiber. Discount” versionYu Miyazaki

NTT West Japan “Let’s go with N for fiber too. Discount version”

Yuu Miyazaki is introducing NTT’s internet service that delivers 10 Gbps speeds while singing a hand-play song.

The cute hand-play song is memorable, but the animation of Navit, the mascot character of FLET’S Hikari, is super cute too, so be sure to check that out as well.

NTT DOCOMO Business: ‘DX That Cares About People’Takako Matsu, Sadao Abe

NTT DOCOMO Business Corporate Advertisement: “DX That Cares About People” (30 seconds)

This commercial dramatizes the company’s name change from NTT Communications to NTT DOCOMO Business and the feelings behind it.

In the story, salesperson Takako Matsu explains it to business owner Sadao Abe, using gestures as she conveys their intentions, which makes it feel friendly and approachable.

The message centers on warmth—showing a desire to be there closely for people.

NTT East Japan ‘Next Innovation: Agri’ Edition

NTT East Japan Group CM 'Next Innovation' Agriculture Edition (30 seconds)

This commercial is told from the perspective of an elementary school girl and portrays her father, a man working to develop strawberries grown in summer.

As she admits she’s not good at trying new things, she also says she loves her dad for working so hard—her warm words are truly wonderful.

Playing in the background of this heartwarming story is “Megure” by Haoto, a familiar voice from NTT commercials.

The lyrics are lovely, describing how love circulates through the world just like river water cycles and returns as rain.

It’s a song that makes you want to be kind to others.

docomo iPhone “Enjoy Unlimited” version / “Buy at a Great Price” versionSatomi Ishihara

Satomi Ishihara shrinks and jumps out of a smartphone!? NTT Docomo iPhone “Enjoy without limits” / “Buy at a great price” commercials

This commercial features a miniaturized Satomi Ishihara introducing the fact that you can get the latest iPhone with NTT Docomo and highlighting its various attractions.

Hiding inside a bag, she whispers a suggestion to upgrade, and her smiling delivery adds a touch of charm.

The way the person’s desire to upgrade grows without realizing she’s hiding there also gives the ad a comical feel.