You see coffee commercials on TV every day, right?
I’m going to introduce songs that have been used in coffee commercials, from instant coffee to bottled coffee.
A wide variety of tracks have been featured, from soothing tunes that let you take a relaxing breather to songs with a stylish vibe.
We’ve picked out everything from classic hits that have long been beloved by viewers as staple CM songs—like “Awakening,” famous for its “dabada” scat—to the latest commercial tracks.
Please give them a listen.
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Coffee commercial songs. Popular commercial songs (1–10)
Brand New EyesNEW!Kubota Toshinobu
This commercial shows Takumi Kitamura sipping a cup of coffee while gazing at a beautiful sunrise: Nescafé Gold Blend’s “Elegantly Fragrant, Mild Flavor” edition.
As the title suggests, it focuses on a sense of refinement, expressing both the taste and the wonderful moments spent with Nescafé.
Further enhancing the commercial’s relaxed, calm atmosphere is the background track “Brand New Eyes.” Written by Toshinobu Kubota specifically for Nescafé’s commercial, the song pairs his groovy, mellow vocals with a smooth accompaniment, making it feel like you could enjoy a truly refined and comfortable time.
Romantic FlightNEW!kome kome CLUB
Kengo Kora, looking stuck with his computer work, says, “No good—time for some coffee,” and tries to refresh himself with a cup.
He then puts on a helmet, zips through the sky out the window, and dashes off to a café in the city.
He manages to buy his coffee, but a narration chimes in, “You don’t have to go that far,” and introduces Georgia.
It highlights that it’s a bottled coffee that tastes as good as what you’d get at a café.
The BGM is matched to the commercial’s style with Roman Hikō, one of Kome Kome Club’s signature songs released in 1990, whose exhilarating melody feels great—fun to listen to and just as satisfying to sing.
SeptemberEarth, Wind & Fire
Earth, Wind & Fire’s classic song “September” was featured in the Suntory Coffee “Craft Boss” commercial—well known for starring Tommy Lee Jones—in the “Boko Boko Dance” edition that has been airing since September 2021.
The decision to start broadcasting it in September was inspired by the lyrics, which reminisce about events in December.
It’s a disco track that’s very popular in Japan and such a catchy dance number that it makes you want to start moving.
Haven’t Met You YetMichael Bublé
The song used in Suntory Coffee “Craft Boss,” featuring Masato Sakai, Ryo Narita, Hana Sugisaki, and Yuriyan Retriever, is Michael Bublé’s “Haven’t Met You Yet.” It’s included on his 2009 album “Crazy Love,” which reached No.
1 on both the U.S.
and U.K.
charts.
In the U.K., the album sold over 3 million copies, becoming a massive hit.
With a light, upbeat pop sound, the song’s lyrics are very positive, directed toward that special someone you’ve yet to meet.
PromenadeGeorge Gershwin
The piece used in the “Craft Boss Straight Tea” commercial is the orchestral work “Walking the Dog,” composed by George Gershwin.
It was written for the 1937 American musical film “Shall We Dance.” While the original is performed by an orchestra, the commercial uses a piano arrangement.
It’s a bright piece with a calm tempo—perfect for an afternoon stroll.
AwakeningIju Kayo
The Nescafé Gold Blend commercial song is the original tune “Awakening,” which everyone has heard.
It’s sung by vocalist Kayo Iju, who also performed “Oshiete,” the theme song for the anime Heidi, Girl of the Alps.
“Awakening” features scat, a jazz vocal technique for which jazz musician Louis Armstrong is widely known as a leading figure.
In addition to Iju’s original, there are versions by Sayuri Ishikawa and DREAMS COME TRUE, so be sure to compare them.
Umillennium parade × Belle
The song used in the tie-in commercial between Suntory Coffee “Craft Boss” and director Mamoru Hosoda’s animated film Belle (Ryū to Sobakasu no Hime) is U by millennium parade, the music project led by Daiki Tsuneta of King Gnu.
Written specifically as the film’s main theme, it is sung by Kaho Nakamura, a singer-songwriter from Kyoto who portrays the film’s protagonist, Belle.
The opening marching drums and timpani are grand and stirring, making you excited to hear what kind of piece is about to begin.