You see coffee commercials on TV every day, right?
I’m going to introduce songs that have been used in coffee commercials, from instant coffee to bottled coffee.
A wide variety of tracks have been featured, from soothing tunes that let you take a relaxing breather to songs with a stylish vibe.
We’ve picked out everything from classic hits that have long been beloved by viewers as staple CM songs—like “Awakening,” famous for its “dabada” scat—to the latest commercial tracks.
Please give them a listen.
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Coffee commercial songs. Popular commercial songs (1–10)
SeptemberEarth, Wind & Fire
Earth, Wind & Fire’s classic song “September” was featured in the Suntory Coffee “Craft Boss” commercial—well known for starring Tommy Lee Jones—in the “Boko Boko Dance” edition that has been airing since September 2021.
The decision to start broadcasting it in September was inspired by the lyrics, which reminisce about events in December.
It’s a disco track that’s very popular in Japan and such a catchy dance number that it makes you want to start moving.
Original songDona Baaku
The commercial song used for “TULLY’S COFFEE THE BARISTA’S ROAST,” a drip coffee created in collaboration between Ito En and TULLY’S, is an original track featuring a cool, rhythmic cello performance.
The singer is Donna Burke, an Australian singer-songwriter who is active in many commercial songs and as a lyricist for various artists.
The commercial has a chic, luxurious vibe that pairs perfectly with coffee, so be sure to check it out.
A bouquet for meAdo
A high-energy pop tune that gives you the courage to start your day.
It’s a track included on the album “Ado no Best Album,” released in April 2025.
Many people may recognize it as the song used in Georgia coffee brand’s commercials.
The catchy melody by HoneyWorks and the powerful yet gentle vocals that give you a supportive push are truly appealing.
When you’re stuck studying and start feeling down on yourself, listening to this song will help you think, “First, let’s celebrate myself,” and lift your spirits.
It’s especially recommended for your morning commute or when you’re kicking off a focused study session.
PromenadeGeorge Gershwin
The piece used in the “Craft Boss Straight Tea” commercial is the orchestral work “Walking the Dog,” composed by George Gershwin.
It was written for the 1937 American musical film “Shall We Dance.” While the original is performed by an orchestra, the commercial uses a piano arrangement.
It’s a bright piece with a calm tempo—perfect for an afternoon stroll.
Umillennium parade × Belle
The song used in the tie-in commercial between Suntory Coffee “Craft Boss” and director Mamoru Hosoda’s animated film Belle (Ryū to Sobakasu no Hime) is U by millennium parade, the music project led by Daiki Tsuneta of King Gnu.
Written specifically as the film’s main theme, it is sung by Kaho Nakamura, a singer-songwriter from Kyoto who portrays the film’s protagonist, Belle.
The opening marching drums and timpani are grand and stirring, making you excited to hear what kind of piece is about to begin.
Haven’t Met You YetMichael Bublé
The song used in Suntory Coffee “Craft Boss,” featuring Masato Sakai, Ryo Narita, Hana Sugisaki, and Yuriyan Retriever, is Michael Bublé’s “Haven’t Met You Yet.” It’s included on his 2009 album “Crazy Love,” which reached No.
1 on both the U.S.
and U.K.
charts.
In the U.K., the album sold over 3 million copies, becoming a massive hit.
With a light, upbeat pop sound, the song’s lyrics are very positive, directed toward that special someone you’ve yet to meet.
AwakeningIju Kayo
The Nescafé Gold Blend commercial song is the original tune “Awakening,” which everyone has heard.
It’s sung by vocalist Kayo Iju, who also performed “Oshiete,” the theme song for the anime Heidi, Girl of the Alps.
“Awakening” features scat, a jazz vocal technique for which jazz musician Louis Armstrong is widely known as a leading figure.
In addition to Iju’s original, there are versions by Sayuri Ishikawa and DREAMS COME TRUE, so be sure to compare them.