A roundup of commercials that took the Reiwa era by storm. Looking back at memorable, popular ads.
Since the Reiwa era began, a stream of memorable commercials has been created.
Whether featuring trending celebrities, catchy music that sticks in your head, or stunning visuals that you can’t help but watch, these unforgettable ads are like mirrors reflecting their times.
In this article, we’ll look back at the commercials aired in the Reiwa era that drew significant attention.
If you’ve thought, “I’ve been curious about that ad!” or you’re wondering, “Which commercials are trending lately?” be sure to check this out!
- Memorable Commercials [2019]
- Memorable Commercials [2023]
- Memorable Commercials [2021]
- Memorable Commercials [2017]
- Funny Commercial [2019]
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Funny commercial [2020]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
- Catchy commercial jingles [2023]
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Memorable Commercials [November 2024]
A special feature on commercials that stole the spotlight in the Reiwa era: revisiting memorable, popular ads (1–10)
Jumbo Lottery: “Big Bro Jumbo, Teach Me” VersionMio Imada, Riho Yoshioka, Satoshi Tsumabuki, Ryo Narita, Yuma Yamoto
This commercial conveys the excitement of buying a lottery ticket and the hope that the prize money might make dreams come true, told through the story of the Jumbo siblings.
Riho Yoshioka, Ryo Narita, Yuma Yamoto, and Mio Imada think about money and dreams, with Satoshi Tsumabuki offering advice.
The structure—genuinely responding to the request to “teach us about the Jumbo” and delivering a positive message—lets you feel the warmth between the siblings.
It’s a supportive, encouraging ad that portrays the desire for people to enjoy the Jumbo lottery and connect it to their dreams.
Recruit Hot Pepper Beauty “Revival” EditionYosuke Kubozuka
This is a commercial that, through Yosuke Kubozuka’s presence, promotes how easy Hot Pepper Beauty is for men to use.
A clerk responds to the vague request for “something that feels like Kubozuka,” leading to a comedic twist where the finished look resembles his appearance when he played King in the drama Ikebukuro West Gate Park.
Kubozuka is surprised to see a familiar version of himself, then gradually accepts it and seems to have fun with the clerk.
A key point is that they deliberately avoid mentioning “King” by name, making it a clever touch that only viewers who know will catch.
Nissin Foods Nissin Donbei “Goodbye, Dongitsune” VersionRiho Yoshioka, Gen Hoshino
This commercial features Riho Yoshioka appearing as the “Don-Gitsune” alongside Gen Hoshino, conveying the appeal of Donbei through their interactions.
Up to this point, the two had been chatting about Donbei, but here, the home set opens up and the Don-Gitsune runs off into the distance.
Watching Gen Hoshino keep eating Donbei as snow falls evokes not only deliciousness but also a touch of melancholy.
Although the storyline is abrupt, the way it highlights Donbei’s charm in the small details makes it a comical ad.
A roundup of commercials that took the Reiwa era by storm: revisiting memorable fan-favorite ads (11–20)
SoftBank Smartphone Debut Year 1: “President” EditionChonmage Kozō
This commercial depicts the Chonmage Kozō members asking for smartphones, promoting SoftBank’s support for making a smartphone debut.
The members not only voice their own desire for a phone but also play the roles of parents, expressing concerns about smartphones from each perspective.
Addressing those concerns, SoftBank emphasizes that its offers benefit not only kids but also parents, letting everyone use smartphones comfortably.
The video has a fun vibe and even features the attention-grabbing phrase “It’s minced meat!” (Hikiniku desu).
Suntory CRAFT BOSS Soy Latte — Soy from CRAFT BOSS: “Debut” versionAtarashii Gakko no Leaders
In this commercial, Atarashii Gakko! shows up to someone who’s lacking motivation at work and powerfully promotes Craft Boss Soy Latte.
The members encourage the soy latte with energetic calls, but after drinking it they wear relaxed expressions, creating a humorous contrast.
It gives the impression—conveyed with a unique vibe—that the gentle, tasty flavor calms the mind and gives you the energy to move forward.
The comical movements and poses also heighten interest in Atarashii Gakko! through this video.
ZEN University Presentation: “What’s wrong, Hiroyuki?”Hiroyuki Nishimura, Naoto Takenaka
It’s a commercial that plays like a parody of a historical drama, with Hiroyuki appearing as a warlord from the Sengoku period—keeping his distinctive way of speaking while being swept up in the tides of the era.
The star-studded cast delivers powerful, serious performances, while Hiroyuki maintains a laid-back vibe, and that contrast is the key point.
Within the flow of battle, the narrative shifts to the importance of education, expressing what ZEN University aims for and its stance.
Since it’s ultimately an announcement for a presentation event, the overall structure is designed to build anticipation.
ecforce “Man Pouring Milk” versionNakayama Kinnikun
This commercial conveys ecforce’s commitment to supporting e-commerce sites through a distinctive, imaginative world.
Nakayama Kinnikun appears inside the world of a famous painting you’ve probably seen somewhere, showing off a power that disrupts the scenery.
A key visual is the forcefully poured milk spilling out through a hole—symbolizing the determination to plug the “holes” in e-commerce sites so that this doesn’t happen.
It’s a comical video with a serious message, and the contrast really grabs your attention.