A roundup of commercials that took the Reiwa era by storm. Looking back at memorable, popular ads.
Since the Reiwa era began, a stream of memorable commercials has been created.
Whether featuring trending celebrities, catchy music that sticks in your head, or stunning visuals that you can’t help but watch, these unforgettable ads are like mirrors reflecting their times.
In this article, we’ll look back at the commercials aired in the Reiwa era that drew significant attention.
If you’ve thought, “I’ve been curious about that ad!” or you’re wondering, “Which commercials are trending lately?” be sure to check this out!
- Memorable Commercials [2019]
- Memorable Commercials [2023]
- Memorable Commercials [2021]
- Memorable Commercials [2017]
- Funny Commercial [2019]
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Funny commercial [2020]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
- Catchy commercial jingles [2023]
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Memorable Commercials [November 2024]
A special feature on commercials that stole the spotlight in the Reiwa era: revisiting memorable, popular ads (1–10)
Jumbo Lottery: “Big Bro Jumbo, Teach Me” VersionMio Imada, Riho Yoshioka, Satoshi Tsumabuki, Ryo Narita, Yuma Yamoto
This commercial conveys the excitement of buying a lottery ticket and the hope that the prize money might make dreams come true, told through the story of the Jumbo siblings.
Riho Yoshioka, Ryo Narita, Yuma Yamoto, and Mio Imada think about money and dreams, with Satoshi Tsumabuki offering advice.
The structure—genuinely responding to the request to “teach us about the Jumbo” and delivering a positive message—lets you feel the warmth between the siblings.
It’s a supportive, encouraging ad that portrays the desire for people to enjoy the Jumbo lottery and connect it to their dreams.
Kao Attack ZERO Laundry Lovers Club “Cautious Tori-kun” VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This commercial promotes Attack ZERO, which is effective against invisible dirt and odors, through conversations among the Laundry Lovers Club.
The members are Tori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, and Yosuke Sugino, who comically present common laundry troubles and their solutions.
It’s also fun that you can’t predict who will pull a comedic move—like Masaki Suda being baffled by Tori Matsuzaka wearing a freshly cleaned towel over his head.
The smiles they show when they feel that sense of cleanliness really convey how effective it is.
Marubeni: If there’s something we can’t do, let’s do it together. “LIVE” versionAdo
This commercial showcases Marubeni’s slogan, “If there’s something we can’t do alone, let’s do it together,” through Ado’s powerful live performance.
The key is the interaction between Ado and the audience; as their voices layer, it conveys a message of moving forward as one.
The song that Ado belts out in this electrifying concert setting is “Rockstar.” Along with her vocals, the driving rhythm is a crucial element—its earth-shaking beat powerfully delivers that sense of strength.
A roundup of commercials that took the Reiwa era by storm: revisiting memorable fan-favorite ads (11–20)
LINE Mobile “Anyone, Everyone (Whistle)” VersionTsubasa Honda
In this commercial, Tsubasa Honda shows off her dance moves in a variety of outfits, playfully highlighting the appeal of LINE Mobile.
The cute costumes catch the eye, but the real focus is on her expressions, which evoke the idea that LINE Mobile supports everyday fun.
The ad also clearly introduces the great-value plans during the dance, encouraging viewers to give it a try.
Overall, it leaves the impression that the joy comes from the value it offers.
ecforce “Man Pouring Milk” versionNakayama Kinnikun
This commercial conveys ecforce’s commitment to supporting e-commerce sites through a distinctive, imaginative world.
Nakayama Kinnikun appears inside the world of a famous painting you’ve probably seen somewhere, showing off a power that disrupts the scenery.
A key visual is the forcefully poured milk spilling out through a hole—symbolizing the determination to plug the “holes” in e-commerce sites so that this doesn’t happen.
It’s a comical video with a serious message, and the contrast really grabs your attention.
ZEN University Presentation: “What’s wrong, Hiroyuki?”Hiroyuki Nishimura, Naoto Takenaka
It’s a commercial that plays like a parody of a historical drama, with Hiroyuki appearing as a warlord from the Sengoku period—keeping his distinctive way of speaking while being swept up in the tides of the era.
The star-studded cast delivers powerful, serious performances, while Hiroyuki maintains a laid-back vibe, and that contrast is the key point.
Within the flow of battle, the narrative shifts to the importance of education, expressing what ZEN University aims for and its stance.
Since it’s ultimately an announcement for a presentation event, the overall structure is designed to build anticipation.
Suntory CRAFT BOSS Soy Latte — Soy from CRAFT BOSS: “Debut” versionAtarashii Gakko no Leaders
In this commercial, Atarashii Gakko! shows up to someone who’s lacking motivation at work and powerfully promotes Craft Boss Soy Latte.
The members encourage the soy latte with energetic calls, but after drinking it they wear relaxed expressions, creating a humorous contrast.
It gives the impression—conveyed with a unique vibe—that the gentle, tasty flavor calms the mind and gives you the energy to move forward.
The comical movements and poses also heighten interest in Atarashii Gakko! through this video.