Lovely commercial jingle

A roundup of commercials that took the Reiwa era by storm. Looking back at memorable, popular ads.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Since the Reiwa era began, a stream of memorable commercials has been created.

Whether featuring trending celebrities, catchy music that sticks in your head, or stunning visuals that you can’t help but watch, these unforgettable ads are like mirrors reflecting their times.

In this article, we’ll look back at the commercials aired in the Reiwa era that drew significant attention.

If you’ve thought, “I’ve been curious about that ad!” or you’re wondering, “Which commercials are trending lately?” be sure to check this out!

A roundup of commercials that took the Reiwa era by storm: revisiting memorable fan-favorite ads (11–20)

SoftBank Smartphone Debut Year 1: “President” EditionChonmage Kozō

Chonmage Kozō of “It’s minced meat!” makes his SoftBank commercial debut!

This commercial depicts the Chonmage Kozō members asking for smartphones, promoting SoftBank’s support for making a smartphone debut.

The members not only voice their own desire for a phone but also play the roles of parents, expressing concerns about smartphones from each perspective.

Addressing those concerns, SoftBank emphasizes that its offers benefit not only kids but also parents, letting everyone use smartphones comfortably.

The video has a fun vibe and even features the attention-grabbing phrase “It’s minced meat!” (Hikiniku desu).

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Honda Super-ONE “Design That Sets the Heart Racing” EditionNEW!

[Super-ONE] Web Movie “Design That Sets the Heart Racing”

This is an introductory commercial for the Super-ONE, Honda’s new EV drawing a lot of attention.

It opens with headlights emerging from the darkness, then showcases a sporty interior and exterior.

The video only displays “Coming soon,” without revealing details, but it’s a striking ad that makes you think, “I can’t wait to see the whole picture!”

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Y!mobile “18 Years Scroll” VersionNEW!Takeshi Tsuruno, sound

Y!mobile 「18 Years Scroll」

This commercial featuring Takeshi Tsuruno and his daughter Oto is so touching that it naturally brings tears to your eyes.

The ad is filled with photos and videos of Oto taken by Tsuruno, all shot on a smartphone, and through the depiction of her growing up, it highlights how irreplaceable smartphones are as something that’s always by our side.

The background music is a cover of the classic “BABY BABY” by GING NANG BOYZ, performed by Arata Manako.

The arrangement, which ebbs and flows in step with the ad’s progression, is so moving it might just make you cry.

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In conclusion

Even in the Reiwa era, many commercials that remain in our memories have been created. Each one brimmed with its own appeal—visuals that captured the spirit of the times, catchy songs, and headline-making casts. I hope you found the commercial you were curious about or the information you were looking for. Be sure to find your favorite one.