A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
Shiseido is a popular manufacturer that boasts a large share among domestic cosmetics makers.
They develop a variety of brands tailored to different target user groups, and commercials for each brand are aired.
The commercials for Shiseido’s various brands feature popular actresses chosen to match the target demographic, and many viewers admire their beauty.
In this article, we’ll introduce all of those Shiseido commercials at once.
Many of these ads draw attention every time for who gets cast, so please take your time and enjoy.
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Shiseido commercials. Recommended ads featuring a lineup of popular actresses (1–10)
Shiseido AQUALABEL “All-in-one that makes serums unnecessary” versionAn, Nana Seino

This commercial showcases the change in skin texture from using Shiseido’s AQUALABEL through the expressions of Anne Watanabe and Nana Seino.
The products contain ingredients for aging care and for brightening, and the ad conveys how their effects are gradually felt.
From their dreamy expressions, you can clearly sense the kind of touchable, irresistible skin texture the products deliver.
Shiseido ELIXIR Lift Moist #Aging Care Lotion “7-Day” Edition / Day Care Revolution UV EmulsionYuriko Ishida


This commercial depicts Yuriko Ishida using Elixir’s anti-aging lotion and UV emulsion.
It emphasizes that while you can feel the effects after just one use, the benefits become even more noticeable with continued use.
The interplay of streaming light with her bright expression conveys both radiant skin and positive emotions.
Shiseido Elixir Retino Power Wrinkle Cream – Wrinkle-Improving Cream “Confidence” VersionYuriko Ishida

This is a commercial highlighting the wrinkle-improving ingredients packed into Elixir Retino Power Wrinkle Cream.
While providing detailed explanations in on-screen text, it also conveys how Yuriko Ishida’s expressions lead to confidence.
The sparkling presentation of the ingredients and visuals helps viewers clearly imagine the beauty that comes from using the product.
Shiseido commercials. Recommended ads featuring a lineup of popular actresses (11–20)
Shiseido SENKA Collagen-in ‘Plump, Bouncy Skin’ VersionTao Tsuchiya

This is a commercial for SENKA’s facial cleanser, Perfect Whip Collagen In, which cleanses deep within the skin while keeping it moisturized.
The actress Tao Tsuchiya appears in the ad, and the fresh smile she shows, along with the direction that conveys how the product feels to use, leaves a lasting impression.
Shiseido PRIOR “Sharp and Peace” VersionJun Fubuki, Takako Tokiwa

This is a commercial for Shiseido’s PRIOR that highlights its effectiveness even during the sweaty summer season.
It portrays Jun Fubuki and Takako Tokiwa sharing their summertime skin concerns and shows how PRIOR addresses those issues.
The difference in their expressions before and after using it also conveys its effectiveness.
Shiseido INOUI: ‘The more layers of light, the more my color is born.’

This is a commercial introducing Shiseido’s INOUI cosmetics lineup.
The ad is titled “The more I layer light, the more my color is born,” which strikingly conveys the idea that layering brings out one’s individuality.
Alongside visuals of the products, it features a woman ascending a spiral staircase, resulting in an overall stylish and cool atmosphere.
Shiseido d Program Real Story: “A solid foundation matters” / “Glad I used it” / “Boost your bare-skin power” / “Protective skincare” / “Reliable Pink” / “As myself”Suzu Hirose, Takumi Nishigaki, Maki Tamaru, Miyako Takayama






In the promotional commercial for d program, a skincare line for sensitive skin, the cast members talk about their own concerns and experiences.
Not only those who have always recognized they have sensitive skin, but also those who realized it later share their stories, and some viewers may find episodes they can relate to.
Hearing these authentic voices instantly builds trust and can be the nudge that makes you think, “I want to give it a try.”


