A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
Shiseido is a popular manufacturer that boasts a large share among domestic cosmetics makers.
They develop a variety of brands tailored to different target user groups, and commercials for each brand are aired.
The commercials for Shiseido’s various brands feature popular actresses chosen to match the target demographic, and many viewers admire their beauty.
In this article, we’ll introduce all of those Shiseido commercials at once.
Many of these ads draw attention every time for who gets cast, so please take your time and enjoy.
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Shiseido commercials. Recommended ads featuring a lineup of popular actresses (1–10)
Shiseido ANESSA Gold Milk “My skin won’t fall apart.” / Daily Series “The more I use it, the more beautiful my skin becomes.”Masami Nagasawa


This is an introduction commercial for Perfect UV Skincare Milk and Skincare Gel.
Masami Nagasawa appears in both commercials, and the appeal of each product is presented through narration.
It’s striking how Nagasawa, under strong sunlight, shows a fresh, unflinching expression.
Shiseido HAKU Medicated Whitening Serum Melano Focus IV “The pinnacle of whitening care” editionAi Tominaga

Model Ai Tominaga appears in the promo commercial for the HAKU brightening serum.
It highlights the effect of three active ingredients that help prevent dark spots from forming or increasing, and touts its status as the No.
1 bestseller for 21 consecutive years.
Ai Tominaga’s radiant skin and confident expression underscore the serum’s impressive effectiveness.
Shiseido SENKA Collagen-in ‘Plump, Bouncy Skin’ VersionTao Tsuchiya

This is a commercial for SENKA’s facial cleanser, Perfect Whip Collagen In, which cleanses deep within the skin while keeping it moisturized.
The actress Tao Tsuchiya appears in the ad, and the fresh smile she shows, along with the direction that conveys how the product feels to use, leaves a lasting impression.
Shiseido commercials. Recommended ads featuring a lineup of popular actresses (11–20)
Shiseido PRIOR “Sharp and Peace” VersionJun Fubuki, Takako Tokiwa

This is a commercial for Shiseido’s PRIOR that highlights its effectiveness even during the sweaty summer season.
It portrays Jun Fubuki and Takako Tokiwa sharing their summertime skin concerns and shows how PRIOR addresses those issues.
The difference in their expressions before and after using it also conveys its effectiveness.
Shiseido PRIOR High-Moisture Whitening Face Powder Emulsion “Peace Without Hiding” version / “Skin Feeling Down” versionJun Fubuki, Takako Tokiwa


These are two types of PRIOR commercials featuring Jun Fubuki and Takako Tokiwa.
In the high-moisture whitening milky lotion with face powder effect commercial, it highlights that even without using foundation, you can look beautiful thanks to the lotion’s powder-like effect.
Meanwhile, the medicated Moisture Beauty Lift Gel commercial introduces it as an all-in-one product that provides moisture to skin that tends to lose hydration.
The commercials are memorable for the two actresses’ bright, cheerful smiles.
Shiseido d Program Real Story: “A solid foundation matters” / “Glad I used it” / “Boost your bare-skin power” / “Protective skincare” / “Reliable Pink” / “As myself”Suzu Hirose, Takumi Nishigaki, Maki Tamaru, Miyako Takayama






In the promotional commercial for d program, a skincare line for sensitive skin, the cast members talk about their own concerns and experiences.
Not only those who have always recognized they have sensitive skin, but also those who realized it later share their stories, and some viewers may find episodes they can relate to.
Hearing these authentic voices instantly builds trust and can be the nudge that makes you think, “I want to give it a try.”
Shiseido d Program: The evolved high-performance base lotion — “Brimming from Within” editionSuzu Hirose

This commercial gently highlights the vision behind Shiseido’s d program and how it has evolved.
It conveys the brand’s pursuit of what can be done for sensitive skin, and how it has achieved protection and hydration, through scenes of the laboratory and the people who use the products.
Suzu Hirose’s soft expressions also clearly convey the comfortable, effective feel of the formula.


