A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
Shiseido is a popular manufacturer that boasts a large share among domestic cosmetics makers.
They develop a variety of brands tailored to different target user groups, and commercials for each brand are aired.
The commercials for Shiseido’s various brands feature popular actresses chosen to match the target demographic, and many viewers admire their beauty.
In this article, we’ll introduce all of those Shiseido commercials at once.
Many of these ads draw attention every time for who gets cast, so please take your time and enjoy.
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Shiseido commercials. Recommended ads featuring a lineup of popular actresses (11–20)
Shiseido INOUI: ‘The more layers of light, the more my color is born.’
This is a commercial introducing Shiseido’s INOUI cosmetics lineup.
The ad is titled “The more I layer light, the more my color is born,” which strikingly conveys the idea that layering brings out one’s individuality.
Alongside visuals of the products, it features a woman ascending a spiral staircase, resulting in an overall stylish and cool atmosphere.
Shiseido ELIXIR AI Skin Analyzer #SkinMeasurement “POD” Version / “Online” VersionMizuki Kayashima
This is an intro commercial for a skin analyzer you can easily use on your smartphone.
After answering a few questions and uploading a photo of your face, it uses AI to measure signs of facial aging.
It reportedly evaluates as many as 16 different items, and after the assessment, it provides advice on lifestyle habits and nutritional balance to watch out for, as well as recommendations for Elixir products.
Shiseido ELIXIR Retino Power Wrinkle Cream – “Wrinkle-Causing Factors” Edition (Wrinkle-Improvement Cream)Michiko Kichise
This is a commercial that uses glamorous visuals to highlight the wrinkle-improving effects included in Elixir’s wrinkle cream.
By showing Michiko Kichise using it, the ad expresses how her complexion improves through her expressions.
It also clearly depicts which ingredients work and how they act, effectively building strong expectations.
Shiseido ANESSA “Under the Sun” versionNaomi Osaka, Futaba Ito, Sae Shigemoto, Takuya Haneda
This commercial focuses on athletes sweating under the sun and highlights how ANESSA supports their performance.
It emphasizes the brilliance of various athletes, starting with Naomi Osaka, and conveys a powerful drive toward greater heights by juxtaposing them with the blazing sun.
Although it shows practice rather than the actual competition, you can feel their dedication as everyone gives it their all.
The fact that they can perform at full strength under the sun also conveys a sense of ANESSA’s reliability and high effectiveness.
Shiseido ELIXIR Lift Moist – “Debut” of the high-performance anti-aging lotionMichiko Kichise
This commercial straightforwardly showcases the features of the new Elixir by showing how it’s used.
It follows Michiko Kichise experiencing the effects of Elixir, and her smile conveys a strong sense of efficacy.
The overall bright visuals also communicate how its benefits can make everyday life more positive.
Shiseido Benefique “High-Moisture Anti-Aging Serum” Edition
This commercial promotes Shiseido’s Benefique Serum, a deeply moisturizing anti-aging essence, highlighting the passion and meticulous care behind its creation.
It strongly emphasizes infusing the serum with the blessings of the earth, expressing how that moisture leads to firmer, more radiant skin.
From imagery of concentrated fruits to the overall bright tone, the piece conveys a sense of uplift—suggesting the excitement of skin becoming more balanced and refined.
Shiseido commercials: Recommended ads featuring a lineup of popular actresses (21–30)
SHISEIDO (Shiseido) Tisera TV commercial 1996PUFFY
Puffy’s “Kore ga Watashi no Ikiru Michi” (“This Is the Way I Live”) is one of the duo’s signature songs and drew attention for being both written and composed by Tamio Okuda.
Its laid-back sound, which evokes a hint of languidness, combined with their relaxed vocals, leaves a strong impression, conveying the simple joys of everyday life.
The song was also used in a Shiseido Tissela commercial, where the two members of Puffy sing in a colorful, whimsical world and interact in conversation, expressing Tissela’s rich fragrance and a sense of relaxation.