Shiseido is a popular manufacturer that boasts a large share among domestic cosmetics makers.
They develop a variety of brands tailored to different target user groups, and commercials for each brand are aired.
The commercials for Shiseido’s various brands feature popular actresses chosen to match the target demographic, and many viewers admire their beauty.
In this article, we’ll introduce all of those Shiseido commercials at once.
Many of these ads draw attention every time for who gets cast, so please take your time and enjoy.
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Shiseido commercials. Recommended ads featuring a lineup of popular actresses (1–10)
Shiseido MAQuillAGE “110% Me” VersionNEW!Emi Takei
This commercial showcases the quality that supports the beauty of Maquillage through the presence of Emi Takei.
The main focus is on the eyeshadow, and by highlighting the eyes, it expresses that beauty.
The song that further accentuates the confidence in the beauty depicted in the visuals is Ayaka’s “Chiisana Ashiato” (“Little Footprints”).
Its light rhythm, reminiscent of a march, layered with a gentle melody, is striking, conveying warmth and a positive mood throughout.
Shiseido HAKU Melanofocus V “Dark Spot Memory 3.0” EditionNEW!Fumino Kimura
This is a commercial introducing a whitening serum from Shiseido’s HAKU line.
After showcasing the active ingredients included in the product and shots of the bottle, Fumino Kimura appears standing facing the sun.
The imagery features beautiful rainbow-hued light, as if seen through a prism.
Shiseido PRIOR Medicated Wrinkle Beauty Corset Gel n “Don’t Give Up” VersionNEW!Jun Fubuki, Takako Tokiwa
It promotes the expectation that just a single item can improve wrinkles.
When Takako Tokiwa looks a bit uneasy, wondering, “Wrinkle improvement with an all-in-one?” Jun Fubuki gazes at her with a confident expression and says, “That worry will turn into anticipation.” Through their exchange, it’s conveyed that you don’t need to use a bunch of products—Medicinal Wrinkle Beauty Corset Gel n alone is enough.
Shiseido ANESSA Gold Milk “My skin won’t fall apart.” / Daily Series “The more I use it, the more beautiful my skin becomes.”NEW!Masami Nagasawa
This is an introduction commercial for Perfect UV Skincare Milk and Skincare Gel.
Masami Nagasawa appears in both commercials, and the appeal of each product is presented through narration.
It’s striking how Nagasawa, under strong sunlight, shows a fresh, unflinching expression.
Shiseido HAKU Medicated Whitening Serum Melano Focus IV “The pinnacle of whitening care” editionNEW!Ai Tominaga
Model Ai Tominaga appears in the promo commercial for the HAKU brightening serum.
It highlights the effect of three active ingredients that help prevent dark spots from forming or increasing, and touts its status as the No.
1 bestseller for 21 consecutive years.
Ai Tominaga’s radiant skin and confident expression underscore the serum’s impressive effectiveness.
Shiseido PRIOR High-Moisture Whitening Face Powder Emulsion “Peace Without Hiding” version / “Skin Feeling Down” versionNEW!Jun Fubuki, Takako Tokiwa
These are two types of PRIOR commercials featuring Jun Fubuki and Takako Tokiwa.
In the high-moisture whitening milky lotion with face powder effect commercial, it highlights that even without using foundation, you can look beautiful thanks to the lotion’s powder-like effect.
Meanwhile, the medicated Moisture Beauty Lift Gel commercial introduces it as an all-in-one product that provides moisture to skin that tends to lose hydration.
The commercials are memorable for the two actresses’ bright, cheerful smiles.
Shiseido UNO All-in-One “Infinite Stairs of Skin” EditionKento Yamazaki
This commercial features Kento Yamazaki candidly talking about his skin concerns and shows how they improve with UNO All-in-One.
It points out dryness as one of the causes of acne and skin irritation, emphasizing the importance of moisturizing the skin.
The shift to color after use also evokes a positive feeling that the skin concerns are being resolved.