Shiseido is a popular manufacturer that boasts a large share among domestic cosmetics makers.
They develop a variety of brands tailored to different target user groups, and commercials for each brand are aired.
The commercials for Shiseido’s various brands feature popular actresses chosen to match the target demographic, and many viewers admire their beauty.
In this article, we’ll introduce all of those Shiseido commercials at once.
Many of these ads draw attention every time for who gets cast, so please take your time and enjoy.
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Shiseido commercials. Recommended ads featuring a lineup of popular actresses (1–10)
Shiseido MAQuillAGE “110% Me” VersionEmi Takei
This commercial showcases the quality that supports the beauty of Maquillage through the presence of Emi Takei.
The main focus is on the eyeshadow, and by highlighting the eyes, it expresses that beauty.
The song that further accentuates the confidence in the beauty depicted in the visuals is Ayaka’s “Chiisana Ashiato” (“Little Footprints”).
Its light rhythm, reminiscent of a march, layered with a gentle melody, is striking, conveying warmth and a positive mood throughout.
Shiseido HAKU Melanofocus V “Dark Spot Memory 3.0” EditionFumino Kimura
This is a commercial introducing a whitening serum from Shiseido’s HAKU line.
After showcasing the active ingredients included in the product and shots of the bottle, Fumino Kimura appears standing facing the sun.
The imagery features beautiful rainbow-hued light, as if seen through a prism.
Shiseido PRIOR Medicated Wrinkle Beauty Corset Gel n “Don’t Give Up” VersionJun Fubuki, Takako Tokiwa
It promotes the expectation that just a single item can improve wrinkles.
When Takako Tokiwa looks a bit uneasy, wondering, “Wrinkle improvement with an all-in-one?” Jun Fubuki gazes at her with a confident expression and says, “That worry will turn into anticipation.” Through their exchange, it’s conveyed that you don’t need to use a bunch of products—Medicinal Wrinkle Beauty Corset Gel n alone is enough.
Shiseido AQUALABEL “High-Moisture Pore Care All-in-One” Versionapricot
An all-in-one cosmetic that provides moisturizing and pore care is being introduced.
By presenting the ingredients that serve as the source of its effects, the message becomes more convincing.
In visuals centered on a red package design, An’s white, radiant skin is particularly striking.
Shiseido AQUALABEL “All-in-one that makes serums unnecessary” versionAn, Nana Seino
This commercial showcases the change in skin texture from using Shiseido’s AQUALABEL through the expressions of Anne Watanabe and Nana Seino.
The products contain ingredients for aging care and for brightening, and the ad conveys how their effects are gradually felt.
From their dreamy expressions, you can clearly sense the kind of touchable, irresistible skin texture the products deliver.
Shiseido ELIXIR Lift Moist #Aging Care Lotion “7-Day” Edition / Day Care Revolution UV EmulsionYuriko Ishida
This commercial depicts Yuriko Ishida using Elixir’s anti-aging lotion and UV emulsion.
It emphasizes that while you can feel the effects after just one use, the benefits become even more noticeable with continued use.
The interplay of streaming light with her bright expression conveys both radiant skin and positive emotions.
Shiseido Elixir Retino Power Wrinkle Cream – Wrinkle-Improving Cream “Confidence” VersionYuriko Ishida
This is a commercial highlighting the wrinkle-improving ingredients packed into Elixir Retino Power Wrinkle Cream.
While providing detailed explanations in on-screen text, it also conveys how Yuriko Ishida’s expressions lead to confidence.
The sparkling presentation of the ingredients and visuals helps viewers clearly imagine the beauty that comes from using the product.