A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
Shiseido is a popular manufacturer that boasts a large share among domestic cosmetics makers.
They develop a variety of brands tailored to different target user groups, and commercials for each brand are aired.
The commercials for Shiseido’s various brands feature popular actresses chosen to match the target demographic, and many viewers admire their beauty.
In this article, we’ll introduce all of those Shiseido commercials at once.
Many of these ads draw attention every time for who gets cast, so please take your time and enjoy.
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Shiseido commercials: Recommended ads featuring a lineup of popular actresses (21–30)
Shiseido ELIXIR Lift Moist – “Debut” of the high-performance anti-aging lotionMichiko Kichise
This commercial straightforwardly showcases the features of the new Elixir by showing how it’s used.
It follows Michiko Kichise experiencing the effects of Elixir, and her smile conveys a strong sense of efficacy.
The overall bright visuals also communicate how its benefits can make everyday life more positive.
Shiseido Benefique “High-Moisture Anti-Aging Serum” Edition
This commercial promotes Shiseido’s Benefique Serum, a deeply moisturizing anti-aging essence, highlighting the passion and meticulous care behind its creation.
It strongly emphasizes infusing the serum with the blessings of the earth, expressing how that moisture leads to firmer, more radiant skin.
From imagery of concentrated fruits to the overall bright tone, the piece conveys a sense of uplift—suggesting the excitement of skin becoming more balanced and refined.
SHISEIDO (Shiseido) Tisera TV commercial 1996PUFFY
Puffy’s “Kore ga Watashi no Ikiru Michi” (“This Is the Way I Live”) is one of the duo’s signature songs and drew attention for being both written and composed by Tamio Okuda.
Its laid-back sound, which evokes a hint of languidness, combined with their relaxed vocals, leaves a strong impression, conveying the simple joys of everyday life.
The song was also used in a Shiseido Tissela commercial, where the two members of Puffy sing in a colorful, whimsical world and interact in conversation, expressing Tissela’s rich fragrance and a sense of relaxation.
Shiseido INOUI: ‘My skin, born from light.’
This commercial highlights radiant skin achieved by using Shiseido’s INOUI, conveying an image of the unique world and the kind of light it creates.
Set in a mysterious scene of ascending a spiral staircase bathed in light, it vividly expresses beauty through the way that light reflects off the skin.
The cool expressions also suggest a sense of confidence that comes from luminous skin.
Shiseido ELIXIR The Serum #Double-Speed Beauty Serum “All-Star Beauty Ingredients” EditionYuriko Ishida
This commercial introduces Elixir’s double-speed beauty serum, clearly emphasizing which ingredients deliver which effects.
The core approach is to explain various skin-beautifying ingredients in text, while the imagery of rapidly falling droplets conveys the speed at which results appear.
Actress Yuriko Ishida’s warm smile is also a key element, suggesting both a tangible sense of effectiveness and the happiness that comes from experiencing it.
SHISEIDO MEN New Ultimune “The Chosen Path” VersionYuki Kawamura, narration: Suzu Hirose
Set to footage of basketball player Yuki Kawamura with narration by Suzu Hirose, this is a commercial for SHISEIDO MEN.
The ad stylishly alternates between scenes of Kawamura training and walking through the city, while telling the story of the path he has taken so far.
The visuals are finished in a chic color palette, making it the kind of spot many men will find themselves watching intently.
Shiseido: Shiseido Cosmetics Specialty Store “The answer is at your local cosmetics shop” version
This commercial promotes the idea that there’s a place where people can ask for advice about their beauty concerns—such as makeup techniques, skincare routines, and choosing cosmetics.
It introduces Shiseido specialty cosmetic stores as the place to consult about those worries.
The message encourages viewers to visit local cosmetics shops and seek advice.
While this might have been taken for granted in the past, in today’s world some viewers may realize after watching the commercial, “Oh, I could just go to the store and ask for help.”