A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
Shiseido is a popular manufacturer that boasts a large share among domestic cosmetics makers.
They develop a variety of brands tailored to different target user groups, and commercials for each brand are aired.
The commercials for Shiseido’s various brands feature popular actresses chosen to match the target demographic, and many viewers admire their beauty.
In this article, we’ll introduce all of those Shiseido commercials at once.
Many of these ads draw attention every time for who gets cast, so please take your time and enjoy.
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Shiseido commercials: Recommended ads featuring a lineup of popular actresses (21–30)
SHISEIDO Tissera (Shiseido)SPEED
This is the song used in the Shiseido Tissera Angel Drop commercial that aired in the late 1990s.
Members of SPEED also appeared in the ad, so many of you may remember it vividly.
Released in 1997, this track is one of their signature songs and was included on the following year’s album, RISE.
Set against a winter backdrop, the lyrics—vowing eternal love while feeling anxious that it might someday end—resonated deeply and moved many listeners.
Shiseido INOUI: ‘My skin, born from light.’
This commercial highlights radiant skin achieved by using Shiseido’s INOUI, conveying an image of the unique world and the kind of light it creates.
Set in a mysterious scene of ascending a spiral staircase bathed in light, it vividly expresses beauty through the way that light reflects off the skin.
The cool expressions also suggest a sense of confidence that comes from luminous skin.
Shiseido ELIXIR The Serum #Double-Speed Beauty Serum “All-Star Beauty Ingredients” EditionYuriko Ishida
This commercial introduces Elixir’s double-speed beauty serum, clearly emphasizing which ingredients deliver which effects.
The core approach is to explain various skin-beautifying ingredients in text, while the imagery of rapidly falling droplets conveys the speed at which results appear.
Actress Yuriko Ishida’s warm smile is also a key element, suggesting both a tangible sense of effectiveness and the happiness that comes from experiencing it.
SHISEIDO MEN New Ultimune “The Chosen Path” VersionYuki Kawamura, narration: Suzu Hirose
Set to footage of basketball player Yuki Kawamura with narration by Suzu Hirose, this is a commercial for SHISEIDO MEN.
The ad stylishly alternates between scenes of Kawamura training and walking through the city, while telling the story of the path he has taken so far.
The visuals are finished in a chic color palette, making it the kind of spot many men will find themselves watching intently.
Shiseido: Shiseido Cosmetics Specialty Store “The answer is at your local cosmetics shop” version
This commercial promotes the idea that there’s a place where people can ask for advice about their beauty concerns—such as makeup techniques, skincare routines, and choosing cosmetics.
It introduces Shiseido specialty cosmetic stores as the place to consult about those worries.
The message encourages viewers to visit local cosmetics shops and seek advice.
While this might have been taken for granted in the past, in today’s world some viewers may realize after watching the commercial, “Oh, I could just go to the store and ask for help.”
Shiseido ELIXIR Day Care Revolution #Adult UV Emulsion “New Adult Whitening UV Emulsion” VersionYuriko Ishida
This commercial showcases how the adult brightening UV emulsion from Elixir has evolved, using Yuriko Ishida’s presence to convey the message.
The overall bright visuals evoke beauty even under strong UV rays, and her smile clearly communicates confidence in the finish.
With its gentle focus on facial expressions and skin, it leaves the impression that the product is easy and approachable to use.
Shiseido SHISEIDO MEN “New Ultimune” Version
This is an introductory commercial for the new Ultimune from SHISEIDO MEN, a skincare brand for men.
At the start of the ad, it presents the fact that men’s skin ages 10 years earlier than women’s, followed by an explanation of how the new Ultimune cares for the skin.
The overall chic atmosphere makes it clear that the target audience is mature men.