A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
Shiseido is a popular manufacturer that boasts a large share among domestic cosmetics makers.
They develop a variety of brands tailored to different target user groups, and commercials for each brand are aired.
The commercials for Shiseido’s various brands feature popular actresses chosen to match the target demographic, and many viewers admire their beauty.
In this article, we’ll introduce all of those Shiseido commercials at once.
Many of these ads draw attention every time for who gets cast, so please take your time and enjoy.
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Shiseido commercial. Recommended ads featuring a lineup of popular actresses (31–40)
Shiseido ELIXIR Total V Firming Cream: “Addressing the Causes of Sagging” (Edition)Yuriko Ishida

The Elixir Total V Firming Cream commercial featuring Yuriko Ishida, titled “Addressing the Causes of Sagging,” is a beautiful ad with Ishida set against a black backdrop.
It highlights the product’s effects in combating skin sagging and boosting firmness, resulting in clear and memorable visuals.
Shiseido ELIXIR Retino Power Wrinkle Cream “Confidence” Wrinkle-Improving Cream (Commercial)Yuriko Ishida

This is a commercial for ELIXIR’s wrinkle cream, which is expected to help improve wrinkles.
Yuriko Ishida, a familiar face in ELIXIR commercials, appears in it.
The visuals that highlight skin firmness and clarity are striking, and I imagine many viewers couldn’t help but have their eyes drawn to it.
Shiseido ELIXIR “Easy Refill” Version / “Hygienic Refill” Version / “High-Quality Refill” Version



This is a commercial that introduces Shiseido Elixir’s refill packs for its lotion while showcasing Elixir’s sustainability initiatives.
In the three released spots, each one highlights a different benefit—ease of refilling, hygienic design, and high quality—encouraging users to adopt a refill habit.
The tagline “Care for the future” refers not only to the product’s anti-aging care, but also to caring for the environment.
Shiseido Vital Perfection “Anne Hathaway” VersionAnne Hathaway

Shiseido’s Vital Perfection is a series developed for skin aging care, starting with improving wrinkles and dark spots.
Anne Hathaway appears in the commercial as the global ambassador.
The message shown at the end of the commercial, “Potential Has No Age,” is sure to give courage to many people.
Shiseido Benefique ‘#Red Berry Beauty Serum: Blessings from the Earth’ Version

This is a commercial for Benefique Serum, an anti-aging beauty serum released by Shiseido’s Benefique line.
In line with the catchphrase “the red-berry beauty serum,” the visuals prominently feature the product’s image color, red.
Combined with the calm-toned narration, the result is a very luxurious-looking commercial.
Shiseido commercial. Recommended commercials featuring a lineup of popular actresses (41–50)
Shiseido TisseraAya Matsuura

Since its launch in 1995 and up until the product’s hiatus in 2006, Shiseido’s haircare brand Tsubaki “T’cera” featured the trendiest artists of the time in its commercials, capturing the hearts of teens.
It’s no exaggeration to say that T’cera itself is one of the symbols of Heisei-era culture, and the artists who appeared in its commercials were truly icons of that era as well.
This time, let’s take a look at a commercial starring Aya Matsuura, a quintessential 2000s idol.
As her hit song “Nee” plays, we hope you’ll remember those days when we all admired the irresistibly cute double-Aya look!
Shiseido MAQuillAGE “Dramatic Forming Glow Base” EditionElaiza Ikeda

The Shiseido MAQuillAGE commercial “Dramatic Forming Glow Base,” featuring Elaiza Ikeda, highlights the makeup effects of the primer: when light hits the face, it creates shadows and a three-dimensional finish.
A base makeup that can make your face look slimmer—sounds intriguing, right? The original song composed by STUTS is stylish, and the vocals are by Akihisa Kitasato, who is also active as a solo artist.
In conclusion
We’ve presented a roundup of Shiseido commercials. The star-studded cast, regardless of gender, was striking, wasn’t it? Some of the spots also feature songs by popular artists as the BGM, making each commercial full of highlights. We hope you’ll take this opportunity to revisit many of these commercials and enjoy them.


