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Commercials broadcast in Tokyo. A collection of commercials from Tokyo-based companies and government agencies.

When you turn on the TV, there are commercials that suddenly catch your eye.

In Tokyo, the commercials on air range from nationwide spots to ones limited to the region—there’s truly a wide variety.

Among them, many of you have probably had the experience of a commercial you watched casually sticking in your head for some reason.

In this article, we’ll introduce a slew of commercials currently airing in Tokyo.

We’ve focused on ads from Tokyo-based companies and government bodies, so if you live in Tokyo, you’ll likely find yourself thinking, “I’ve seen that!” and enjoy it.

Commercials broadcast in Tokyo. A collection of commercials from Tokyo-based companies and government agencies (1–10)

Tokyo Metropolitan Government Summer HTT SiblingsNEW!Reika Horikoshi, Chocolate Planet

The HTT siblings of summer: after reducing, it's time to create and save.

This is a commercial where Reika Horikoshi and Chocolate Planet present HTT, a decarbonization action promoted by the Tokyo Metropolitan Government.

It introduces, in a fun atmosphere, what initiatives are being undertaken to realize a decarbonized society and what we ourselves can do.

By presenting it to the cheerful rhythm of the TT Brothers, it clearly conveys that it’s a positive endeavor.

Tokyo Metropolitan Consumer Affairs Center STOP! Young People’s Consumer Troubles “Magical Girl” EditionNEW!

STOP! Youth Consumer Troubles: "Magical Girl" Edition (30-second ver.)

This is a commercial that communicates efforts to prevent consumer troubles among young people, delivered through an animation themed around magical girls.

With a comedic yet serious twist—such as an initial fee for a magical girl contract—it conveys the message that we should stay alert to prevent such problems.

It’s the kind of content that heightens our vigilance by reminding us that failing to read a contract carefully can lead to serious trouble.

Shuto Expressway Mr. ETC “Debut” EditionNEW!

Shuto Expressway Mr. ETC “Debut Edition”

This is a commercial that introduces the Shuto Expressway, an urban expressway serving Tokyo’s 23 wards and surrounding areas, while also highlighting the convenience of ETC.

In it, Mr.

ETC talks about making his ETC debut, and his relaxed narration conveys how easy it is to get started.

With a simple animation of passing through the gate, it emphasizes the effortlessness and approachability.

Tokyo MetroNEW!Yui Aragaki

Tokyo Metro TOKYO HEART "Metro in Yukata" 60 seconds

This commercial conveys, through a drama-like video featuring Yui Aragaki, that Tokyo Metro is close to people’s everyday lives and supports their well-being.

The storyline involves using Tokyo Metro while wearing a yukata, showing how the Metro reliably supports people on their way to various enjoyable destinations from a transportation standpoint.

The song that truly brings out the warm atmosphere of the visuals is Yu Takahashi’s “Fukuwarai.” It’s a gentle track that depicts the connection between laughter and happiness, and its calm sound combined with the expansive vocals evokes a sense of joy.

Tokyo Youth Health Support “Meeting” EditionNEW!

Tokyo Youth Health Support (Wakasapo) “Meeting” version 15 seconds

This is a commercial promoting Wakasapo, a youth-oriented health support service that offers advice on mental and physical well-being.

It depicts a conversation among students, casually suggesting that they try consulting Wakasapo about their everyday worries.

The fact that they speak about Wakasapo’s services with smiles conveys a positive sense of reassurance and support.