When you turn on the TV, there are commercials that suddenly catch your eye.
In Tokyo, the commercials on air range from nationwide spots to ones limited to the region—there’s truly a wide variety.
Among them, many of you have probably had the experience of a commercial you watched casually sticking in your head for some reason.
In this article, we’ll introduce a slew of commercials currently airing in Tokyo.
We’ve focused on ads from Tokyo-based companies and government bodies, so if you live in Tokyo, you’ll likely find yourself thinking, “I’ve seen that!” and enjoy it.
- [Famous] Compilation of Local Commercials from Across Japan
- Local commercials broadcast in Hokkaido
- A roundup of local commercials from Osaka Prefecture—all at once. Including those catchy phrases you can’t help but hum.
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- A roundup of commercials that took the Reiwa era by storm. Looking back at memorable, popular ads.
- A TV commercial for the Tokyo Shimbun. Its charm lies in a fun, anime-style ad.
- A roundup of Kyoto’s local commercials: a special feature of ads you can’t help but keep watching
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- A showcase of local commercials from Ishikawa Prefecture: memorable regional ads
- List of local commercials in Okinawa Prefecture. Classic corporate commercials too
- Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
- A roundup of commercials featuring Hiroshi Abe: introducing everything from the latest ads to past ones all at once.
Commercials broadcast in Tokyo. A collection of commercials from Tokyo-based companies and government agencies (1–10)
Tokyo Summerland
This is a commercial introducing Tokyo Summerland, a water park in Akiruno City, Tokyo, packed with various attractions such as one of Japan’s largest lazy rivers and an amusement park.
Through a comical scenario of a parent and child getting splashed with water alongside morning glories, it conveys that you can have fun and cool off at Tokyo Summerland without resorting to such strange antics.
Rather than delving into many details about Summerland, it simply shows a map, building anticipation for the location.
Shuto Expressway Mr. ETC “Debut” Edition
This is a commercial that introduces the Shuto Expressway, an urban expressway serving Tokyo’s 23 wards and surrounding areas, while also highlighting the convenience of ETC.
In it, Mr.
ETC talks about making his ETC debut, and his relaxed narration conveys how easy it is to get started.
With a simple animation of passing through the gate, it emphasizes the effortlessness and approachability.
Tokyo MetroYui Aragaki
This commercial conveys, through a drama-like video featuring Yui Aragaki, that Tokyo Metro is close to people’s everyday lives and supports their well-being.
The storyline involves using Tokyo Metro while wearing a yukata, showing how the Metro reliably supports people on their way to various enjoyable destinations from a transportation standpoint.
The song that truly brings out the warm atmosphere of the visuals is Yu Takahashi’s “Fukuwarai.” It’s a gentle track that depicts the connection between laughter and happiness, and its calm sound combined with the expansive vocals evokes a sense of joy.
Onoden
This is a commercial that promotes Onoden, an electronics retailer with a store in Akihabara, in a fun, lively way.
In the animated spot, the mascot character Onoden Boy performs a light, upbeat dance, and the overlapping movement of the background adds to the sense of bustle.
Along with the trust earned over its 70-year history, it also conveys a familiar, down-to-earth presence closely connected to everyday life.
Tokyo Gas “About Mother” VersionEri Watanabe, Amane Okayama
This commercial portrays everyday scenes between a mother and child, highlighting family bonds and warmth, while also conveying that Tokyo Gas supports such daily life.
The child talks about the mother’s mysterious habits, and by depicting even the troublesome aspects, it underscores everyday gratitude.
With the comedic portrayal of a bold, larger-than-life mother, it effectively expresses love and warmth for the family.
Niki Golf
This is a commercial that conveys the excitement of Futaki Golf, a specialty golf shop mainly operating in the Kanto region.
It plays on the double meaning of a golf swing and musical swing, promoting the joy of golf with a light, lively rhythm.
You can feel the trust in their products and a positive attitude, as they support powerful swings through their equipment.
The Tokyo Shimbun
This is a commercial promoting the Tokyo Shimbun, which is published in the Kanto region centered on Tokyo.
Rather than focusing on details, it conveys how closely it’s connected to everyday life, depicting a parent and child’s bath time in animation and introducing the Tokyo Shimbun in that setting.
The footage unfolds with a cheerful vibe, showing moments like the child’s English pronunciation being corrected and then trying it out.