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Commercials broadcast in Tokyo. A collection of commercials from Tokyo-based companies and government agencies.

When you turn on the TV, there are commercials that suddenly catch your eye.

In Tokyo, the commercials on air range from nationwide spots to ones limited to the region—there’s truly a wide variety.

Among them, many of you have probably had the experience of a commercial you watched casually sticking in your head for some reason.

In this article, we’ll introduce a slew of commercials currently airing in Tokyo.

We’ve focused on ads from Tokyo-based companies and government bodies, so if you live in Tokyo, you’ll likely find yourself thinking, “I’ve seen that!” and enjoy it.

Commercials broadcast in Tokyo. A collection of commercials from Tokyo-based companies and public agencies (11–20)

Odakyu Electric Railway “One-of-a-kind Days and Time for Two” EditionNEW!

Odakyu Electric Railway Commercial: “Days Unique in the World and Time for Two”

It’s a commercial that feels closely connected to people’s everyday lives, set like a drama unfolding at night on the Odakyu Railway.

While it might seem to portray the train negatively—suggesting that it’s about to end the fun time the two people are having—it also conveys the message that it’s precisely that fleeting moment which colors our daily lives.

With its gentle background music and the pair’s natural smiles, the overall visuals give off a relaxed, soothing vibe.

Tokyo Metropolis Discover with Hello Kitty! Make every day happier with a fuel-efficient home!NEW!

Discover with Hello Kitty! Make every day happier with an energy-efficient home!

This is a commercial where Hello Kitty cheerfully introduces the initiatives of the Tokyo Metropolitan Government’s Bureau of Environment, Climate Change Division.

The main focus is on the effects of temperature differences indoors, delivering a message that encourages considering the environment while aiming for a healthy lifestyle.

It takes a topic that can seem difficult—thinking about the environment—and makes it easier to understand by connecting it to our own bodies.

Tokyo Trucking Association “Role” VersionNEW!

Tokyo Trucking Association Corporate CM (Roles Version)

This is a commercial by the Tokyo Trucking Association that promotes their commitment to delivering goods and safety to people.

Through animation depicting trucks on the move and the cargo loaded onto them, it brightly conveys the idea of supporting everyday life.

It also strongly highlights the green license plates, expressing a desire to be familiar and approachable.

Tokyu Corporation “Environment” EditionNEW!Mei Hata

Tokyu Corporation Railway Commercial “Environment Edition” 30-second ver.

This is a commercial that promotes Tokyu Railways’ environmental initiatives through the perspectives of two sisters.

It starts by focusing on the station platform’s distinctive look, and goes on to say that environmental considerations are woven into various aspects.

The message conveys, with a cheerful tone, Tokyu Railways’ commitment to supporting the environment and supporting people—standing by them with care.

In conclusion

There are many striking TV commercials airing in Tokyo that inevitably catch your eye. Some stick in your memory through their blend of visuals and music, while others are so unique you’ll want to tell someone about them—their appeal comes in many forms. I’d be delighted if you’ve found a commercial that piques your interest. I’ll keep adding new pieces as they appear, so please check back again.