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[Townwork Commercials] Popular and Historical CM Compilation [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

TOWNWORK is a job listing site operated by Recruit, and many of you have probably seen it when you were looking for work.

The TOWNWORK commercials have been a hot topic because they feature a star-studded cast, including popular figures such as Hitoshi Matsumoto and Takuya Kimura, as well as many other actors and entertainers.

The direction of the commercials is often humorous and entertaining, and I’m sure there are quite a few people who find themselves glued to the screen whenever a TOWNWORK ad comes on.

In this article, we’ll showcase a whole lineup of TOWNWORK commercials.

Enjoy while paying attention to the cast and the creative direction.

[Townwork Commercials] Popular and Historical Commercials Summary [2026] (1–10)

Hair SalonHitoshi Matsumoto

Hitoshi Matsumoto Appears in 'Townwork' Commercial: Hair Salon Edition

This series of commercials features Hitoshi Matsumoto as a mysterious figure who recommends part-time jobs and Townwork.

In one ad, a woman at a hair salon says to her stylist, “I’m thinking of getting a part-time job at a café,” and Matsumoto, seated next to her, suggests Townwork in a low, strangely calm voice.

Also, you can’t help but wonder: is he getting a perm? Is Matsuchan getting a perm? It’s that kind of commercial (lol).

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Rap BattleHitoshi Matsumoto, KEN THE 390, Cypress Ueno

Hitoshi Matsumoto engages in a heated rap battle with KEN THE 390 — Townwork job media commercial, “Rap Battle” version

This is the Townwork commercial “Rap Battle” featuring Hitoshi Matsumoto and rapper KEN THE 390.

Matsumoto hesitates for a moment—rap, really?—but he ends up skillfully battling while promoting the Townwork smartphone app.

It wraps up with the punchline, “For part-time job apps, it’s Townwork,” complete with a smug look, as if he’s nailed everything.

The audience goes wild, and Matsumoto’s rap sticks in your head in a strangely catchy way, doesn’t it? (laughs)

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Townwork Townwork Song “Humming” Version / “Standing” VersionMio Imada

"Townwork Song" Humming Version_15 Seconds | [Official] Townwork

“Townwork Song” Standing Version_15 sec | [Official] Townwork

Mio Imada appears in the Townwork commercials, known for the catchphrase “If you’re going to get a part-time job, Townwork.” In the “Humming” version, she is shown singing a parody of “When the Saints Go Marching In.” In contrast, in the “Standing” version, the parody plays as background music, but Mio Imada simply stands there, looking a bit bashful.

The final shot of her flashing a peace sign with a smile is particularly memorable.

Neither spot relies on flashy appeals, yet both are crafted into highly memorable commercials.

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[Townwork Commercials] Popular and All-Time Commercials Summary [2026] (11–20)

Townwork “Raft” VersionTakuya Kimura, Mana Ashida

[RECRUIT] Townwork [Mana Ashida][Takuya Kimura] 15-second commercial

The Townwork “Raft” commercial features Takuya Kimura and Mana Ashida appearing as themselves.

This unique ad portrays the two during a commercial shoot: Kimura asks what Townwork is, and Ashida replies to his question with the phrase “ito okashi.” Since it’s a commercial, there isn’t any deep meaning; it’s designed to make an impact, which is why it uses this kind of content.

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Elevator (version)Hitoshi Matsumoto

Hitoshi Matsumoto offers advice to working young people: New Townwork job listings media CM, “Elevator” version

The Townwork commercial “Elevator,” which started airing in July 2015.

In the ad, two college students talking about summer break part-time jobs get into an elevator in a certain multi-tenant building, when suddenly Hitoshi Matsumoto appears dressed as a janitor and simply declares, “If you’re going to work a part-time job, use Townwork.” It’s a commercial with such a surreal vibe that you can’t help but laugh.

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Shogi MatchHitoshi Matsumoto

Matsuchan struggles as a shogi commentator: New Townwork TV commercial, “Shogi Match” edition

This is the Townwork commercial titled “Shogi Match,” which began airing in November 2016.

Hitoshi Matsumoto of Downtown, who regularly appears in these commercials, plays the role of a commentator on a shogi program.

Standing before an oversized shogi board and dressed in a formal style—silver-rimmed glasses and a gray suit—Matsumoto gives a Townwork commentary while moving the pieces, making for a very fresh impression.

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“Graduation” ArcHitoshi Matsumoto, Kanna Hashimoto

Kanna Hashimoto Appears in Townwork TV Commercial: Graduation Edition

This Townwork commercial aired in 2015.

In addition to Hitoshi Matsumoto, who regularly appears in Townwork ads, popular actress Kanna Hashimoto also appeared, making it a hot topic.

The scene is a graduation ceremony, where teacher Hitoshi Matsumoto shouts to student Kanna Hashimoto, “If you’re going to get a part-time job, use Townwork.” It would make no sense if it happened in real life, but in a commercial it’s funny, isn’t it?

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