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[Townwork Commercials] Popular and Historical CM Compilation [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

TOWNWORK is a job listing site operated by Recruit, and many of you have probably seen it when you were looking for work.

The TOWNWORK commercials have been a hot topic because they feature a star-studded cast, including popular figures such as Hitoshi Matsumoto and Takuya Kimura, as well as many other actors and entertainers.

The direction of the commercials is often humorous and entertaining, and I’m sure there are quite a few people who find themselves glued to the screen whenever a TOWNWORK ad comes on.

In this article, we’ll showcase a whole lineup of TOWNWORK commercials.

Enjoy while paying attention to the cast and the creative direction.

[Townwork Commercials] Popular and Historical Commercials Summary [2026] (21–30)

Rap BattleHitoshi Matsumoto, KEN THE 390, Cypress Ueno

Hitoshi Matsumoto engages in a heated rap battle with KEN THE 390 — Townwork job media commercial, “Rap Battle” version

This is the Townwork commercial “Rap Battle” featuring Hitoshi Matsumoto and rapper KEN THE 390.

Matsumoto hesitates for a moment—rap, really?—but he ends up skillfully battling while promoting the Townwork smartphone app.

It wraps up with the punchline, “For part-time job apps, it’s Townwork,” complete with a smug look, as if he’s nailed everything.

The audience goes wild, and Matsumoto’s rap sticks in your head in a strangely catchy way, doesn’t it? (laughs)

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The “Studio” VersionHitoshi Matsumoto, WANIMA

Matsuchan joins WANIMA!? Criticizing the lyrics — Townwork’s new commercial, “Studio” edition

The Townwork commercial “Studio” that aired starting in March 2017.

In a music studio where the rock band WANIMA is recording their new song “Lullaby,” Matsumoto Hitoshi appears among the members, holding a guitar.

Suddenly stopping the performance, Matsumoto suggests, “If you’re going to ‘baito’ the lyrics, let’s switch to Townwork,” leaving the members of WANIMA baffled.

Be sure to check out WANIMA’s powerful vocals and cool music too!

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“SNS-worthy” versionHitoshi Matsumoto, emma, Okazaki Taiiku

Hitoshi Matsumoto and Emma Become a Modern-Day Couple; Okazaki Taiiku Sings “SNS Clichés” in Townwork Job Media’s New CM ‘SNS Appeal’ Edition

The Townwork commercial “SNS-Bae (Instagrammable)” version that started airing in December 2017 features Hitoshi Matsumoto, model emma, and Okazaki Taiiku.

Playing a boyfriend and girlfriend, Matsumoto and emma take photos in those all-too-familiar situations you often see on social media.

While singing an original song, Okazaki rhythmically—and with choreography—introduces the on-trend couple’s Instagrammable shots performed by Matsumoto and emma, making for a humorous commercial.

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“God’s Feelings: Karaoke” VersionHitoshi Matsumoto, Tomochika

Hitoshi Matsumoto performs a close-contact duet with “snack-bar mama” Tomochika: New commercials in Townwork’s “God of Part-Time Jobs” series — “God’s Feelings: Karaoke” and “God’s Feelings: Duet,” plus behind-the-scenes footage

This is the Townwork series commercial titled “The God’s Feelings: Karaoke,” featuring Hitoshi Matsumoto appearing as the blonde, long-haired “Part-Time Job God.” In what seems like a kind of bar in the world of gods, the Part-Time Job God is drinking and grumbling, then is encouraged to blow off steam with karaoke.

He starts singing, but his pitch is, well, hard to describe.

Immediately, you hear that familiar gong sound you often hear on amateur singing shows like “Nodo Jiman.” After that, when Tomochika snatches the microphone and starts singing, the expression on Matsumoto’s face is indescribable and hilariously funny.

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Luge versionHitoshi Matsumoto, Tsukasa Saito (Trendy Angel)

Hitoshi Matsumoto screams as he tries luge; Torien’s Saito makes a brief appearance — Townwork’s new commercial “Luge” version

The Townwork commercial “Luge,” which started airing in February 2018.

It features Hitoshi Matsumoto taking on the winter sport of luge while introducing the Townwork app.

As a tournament staff member keeping an eye on Matsumoto, Toru Saito from the comedy duo Trendy Angel also makes a subtle appearance.

With Matsumoto’s thrilling scream-filled scenes and the irresistible urge to search for where Saito pops up, the commercial is packed with highlights.

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“Graduation” ArcHitoshi Matsumoto, Kanna Hashimoto

Kanna Hashimoto Appears in Townwork TV Commercial: Graduation Edition

This Townwork commercial aired in 2015.

In addition to Hitoshi Matsumoto, who regularly appears in Townwork ads, popular actress Kanna Hashimoto also appeared, making it a hot topic.

The scene is a graduation ceremony, where teacher Hitoshi Matsumoto shouts to student Kanna Hashimoto, “If you’re going to get a part-time job, use Townwork.” It would make no sense if it happened in real life, but in a commercial it’s funny, isn’t it?

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ConfessionHitoshi Matsumoto, Mei Nagano, Jun Shison

Mei Nagano’s bittersweet crush on Jun Shison? New TV commercial and making-of for the job media Townwork: “Confession” edition

This is the Townwork commercial “Confession,” which began airing in October 2016.

In it, Mei Nagano throws a basketball toward the gym hoop, making a wish that she’ll confess her feelings if the shot goes in, but Hitoshi Matsumoto catches the rebound and sinks the shot himself.

After Matsumoto shouts, “If you’re going to work part-time, Townwork!” Nagano’s stunned expression is adorable.

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