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[Townwork Commercials] Popular and Historical CM Compilation [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

TOWNWORK is a job listing site operated by Recruit, and many of you have probably seen it when you were looking for work.

The TOWNWORK commercials have been a hot topic because they feature a star-studded cast, including popular figures such as Hitoshi Matsumoto and Takuya Kimura, as well as many other actors and entertainers.

The direction of the commercials is often humorous and entertaining, and I’m sure there are quite a few people who find themselves glued to the screen whenever a TOWNWORK ad comes on.

In this article, we’ll showcase a whole lineup of TOWNWORK commercials.

Enjoy while paying attention to the cast and the creative direction.

[Townwork Commercials] Popular and All-Time Commercials Summary [2026] (11–20)

Elevator (version)Hitoshi Matsumoto

Hitoshi Matsumoto offers advice to working young people: New Townwork job listings media CM, “Elevator” version

The Townwork commercial “Elevator,” which started airing in July 2015.

In the ad, two college students talking about summer break part-time jobs get into an elevator in a certain multi-tenant building, when suddenly Hitoshi Matsumoto appears dressed as a janitor and simply declares, “If you’re going to work a part-time job, use Townwork.” It’s a commercial with such a surreal vibe that you can’t help but laugh.

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“Home” ChapterHitoshi Matsumoto

Hitoshi Matsumoto in Townwork Commercial: Home Version

This 2015 Townwork commercial features the familiar Hitoshi Matsumoto.

In the scene, two women are chatting on a train platform about a mutual friend who got a boyfriend through a part-time job, when Matsumoto, playing a conductor, shouts, “If you’re going to work a part-time job, use Townwork.” The final ‘nano yo—’ adds a nice touch.

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Shogi MatchHitoshi Matsumoto

Matsuchan struggles as a shogi commentator: New Townwork TV commercial, “Shogi Match” edition

This is the Townwork commercial titled “Shogi Match,” which began airing in November 2016.

Hitoshi Matsumoto of Downtown, who regularly appears in these commercials, plays the role of a commentator on a shogi program.

Standing before an oversized shogi board and dressed in a formal style—silver-rimmed glasses and a gray suit—Matsumoto gives a Townwork commentary while moving the pieces, making for a very fresh impression.

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Rap BattleHitoshi Matsumoto, KEN THE 390, Cypress Ueno

Hitoshi Matsumoto engages in a heated rap battle with KEN THE 390 — Townwork job media commercial, “Rap Battle” version

This is the Townwork commercial “Rap Battle” featuring Hitoshi Matsumoto and rapper KEN THE 390.

Matsumoto hesitates for a moment—rap, really?—but he ends up skillfully battling while promoting the Townwork smartphone app.

It wraps up with the punchline, “For part-time job apps, it’s Townwork,” complete with a smug look, as if he’s nailed everything.

The audience goes wild, and Matsumoto’s rap sticks in your head in a strangely catchy way, doesn’t it? (laughs)

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The “Studio” VersionHitoshi Matsumoto, WANIMA

Matsuchan joins WANIMA!? Criticizing the lyrics — Townwork’s new commercial, “Studio” edition

The Townwork commercial “Studio” that aired starting in March 2017.

In a music studio where the rock band WANIMA is recording their new song “Lullaby,” Matsumoto Hitoshi appears among the members, holding a guitar.

Suddenly stopping the performance, Matsumoto suggests, “If you’re going to ‘baito’ the lyrics, let’s switch to Townwork,” leaving the members of WANIMA baffled.

Be sure to check out WANIMA’s powerful vocals and cool music too!

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“SNS-worthy” versionHitoshi Matsumoto, emma, Okazaki Taiiku

Hitoshi Matsumoto and Emma Become a Modern-Day Couple; Okazaki Taiiku Sings “SNS Clichés” in Townwork Job Media’s New CM ‘SNS Appeal’ Edition

The Townwork commercial “SNS-Bae (Instagrammable)” version that started airing in December 2017 features Hitoshi Matsumoto, model emma, and Okazaki Taiiku.

Playing a boyfriend and girlfriend, Matsumoto and emma take photos in those all-too-familiar situations you often see on social media.

While singing an original song, Okazaki rhythmically—and with choreography—introduces the on-trend couple’s Instagrammable shots performed by Matsumoto and emma, making for a humorous commercial.

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[Townwork Commercials] Popular and Historical Commercials Summary [2026] (21–30)

“God’s Feelings: Karaoke” VersionHitoshi Matsumoto, Tomochika

Hitoshi Matsumoto performs a close-contact duet with “snack-bar mama” Tomochika: New commercials in Townwork’s “God of Part-Time Jobs” series — “God’s Feelings: Karaoke” and “God’s Feelings: Duet,” plus behind-the-scenes footage

This is the Townwork series commercial titled “The God’s Feelings: Karaoke,” featuring Hitoshi Matsumoto appearing as the blonde, long-haired “Part-Time Job God.” In what seems like a kind of bar in the world of gods, the Part-Time Job God is drinking and grumbling, then is encouraged to blow off steam with karaoke.

He starts singing, but his pitch is, well, hard to describe.

Immediately, you hear that familiar gong sound you often hear on amateur singing shows like “Nodo Jiman.” After that, when Tomochika snatches the microphone and starts singing, the expression on Matsumoto’s face is indescribable and hilariously funny.

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