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[Townwork Commercials] Popular and Historical CM Compilation [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

TOWNWORK is a job listing site operated by Recruit, and many of you have probably seen it when you were looking for work.

The TOWNWORK commercials have been a hot topic because they feature a star-studded cast, including popular figures such as Hitoshi Matsumoto and Takuya Kimura, as well as many other actors and entertainers.

The direction of the commercials is often humorous and entertaining, and I’m sure there are quite a few people who find themselves glued to the screen whenever a TOWNWORK ad comes on.

In this article, we’ll showcase a whole lineup of TOWNWORK commercials.

Enjoy while paying attention to the cast and the creative direction.

[Townwork Commercials] Popular and All-Time Commercials Summary [2026] (11–20)

Townwork “Friend’s Part-Time Job God” Crying VersionHitoshi Matsumoto, Ruriko Kojima, Shotaro Mamiya

Shotaro Mamiya blushes at a cheek kiss from Hitoshi Matsumoto: New Townwork CM “God of Friends” edition & interview

This is the Townwork commercial series featuring Hitoshi Matsumoto from Downtown as the “Part-Time Job God,” titled ‘Friend’s Part-Time Job God: Tears.’ Shota Mamiya and his friend are holding their smartphones, saying, “We’ve gotta look for a part-time job,” when each of their own Part-Time Job Gods appears.

Seeing the beautiful Part-Time Job God assigned to his friend, Ruriko Kojima, Mamiya says, “I want that god instead!” which makes Matsumoto burst into tears.

Then Mamiya gently pulls the weeping Part-Time Job God into an embrace… Those two make quite the pair, don’t they? (laughs)

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That experience is your allyHaruna Kawaguchi, Ryunosuke Kamiki, Kei Tanaka, Fumino Kimura

Nice commercial. Recruit. Townwork. That experience is on your side. A set of 5.

This commercial portrays the growth and realizations of people working in various places: Ryunosuke Kamiki working at a convenience store, Fumino Kimura at an izakaya, Kei Tanaka at a moving company, and Haruna Kawaguchi at a stylish delicatessen.

Each of them experiences a change in their work mindset and way of thinking through failures or by becoming mentors to juniors.

It’s a memorable commercial in which all the cast members appear vibrant and full of life.

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Who’s on TownWork? “Debut Dance” EditionSho Hirano

[Commercial] Recruit - Townwork

This is the Townwork series commercial “Townwork—Who Could It Be? Entrance Dance” featuring Sho Hirano from King & Prince.

The aerobics-style dance and outfits evoke the 80s.

Among the members who make a lively entrance dancing, there’s the familiar member with a box over their head from the “Townwork—Who Could It Be?” series.

When the dancing members and those around them pop off the box—who appears but Sho Hirano with a perfectly posed face.

It’s a commercial that’s comical yet ends on a cool, sharp note.

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Elevator (version)Hitoshi Matsumoto

Hitoshi Matsumoto offers advice to working young people: New Townwork job listings media CM, “Elevator” version

The Townwork commercial “Elevator,” which started airing in July 2015.

In the ad, two college students talking about summer break part-time jobs get into an elevator in a certain multi-tenant building, when suddenly Hitoshi Matsumoto appears dressed as a janitor and simply declares, “If you’re going to work a part-time job, use Townwork.” It’s a commercial with such a surreal vibe that you can’t help but laugh.

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“Home” ChapterHitoshi Matsumoto

Hitoshi Matsumoto in Townwork Commercial: Home Version

This 2015 Townwork commercial features the familiar Hitoshi Matsumoto.

In the scene, two women are chatting on a train platform about a mutual friend who got a boyfriend through a part-time job, when Matsumoto, playing a conductor, shouts, “If you’re going to work a part-time job, use Townwork.” The final ‘nano yo—’ adds a nice touch.

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Shogi MatchHitoshi Matsumoto

Matsuchan struggles as a shogi commentator: New Townwork TV commercial, “Shogi Match” edition

This is the Townwork commercial titled “Shogi Match,” which began airing in November 2016.

Hitoshi Matsumoto of Downtown, who regularly appears in these commercials, plays the role of a commentator on a shogi program.

Standing before an oversized shogi board and dressed in a formal style—silver-rimmed glasses and a gray suit—Matsumoto gives a Townwork commentary while moving the pieces, making for a very fresh impression.

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[Townwork Commercials] Popular and Historical Commercials Summary [2026] (21–30)

Hair SalonHitoshi Matsumoto

Hitoshi Matsumoto Appears in 'Townwork' Commercial: Hair Salon Edition

This series of commercials features Hitoshi Matsumoto as a mysterious figure who recommends part-time jobs and Townwork.

In one ad, a woman at a hair salon says to her stylist, “I’m thinking of getting a part-time job at a café,” and Matsumoto, seated next to her, suggests Townwork in a low, strangely calm voice.

Also, you can’t help but wonder: is he getting a perm? Is Matsuchan getting a perm? It’s that kind of commercial (lol).

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