TOYO TIRES is a Japanese tire manufacturer loved both in Japan and abroad.
Among its product lineup, it boasts a particularly large share in larger-size tires for SUVs, and many of you reading this may be using TOYO TIRES yourself.
When it comes to TOYO TIRES commercials, they’re known for their cool footage of cars in motion.
In particular, many of you may recognize the SUV visuals accompanied by the catchphrase “Ignite the Blue.”
In this article, we’ll introduce all the TOYO TIRES commercials that have aired so far, so car enthusiasts won’t want to miss it!
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Compilation of TOYO TIRES commercials. Cool commercials from Toyo Tires.
TOYO TIRES To roads yet untraveled. “Light the Blue -Dawn- Summer” version
This commercial conveys TOYO TIRES’ core belief—the challenge of stepping onto roads never traveled—paired with dynamic footage of powerful cars.
The phrase “Ignite Your Blue,” which carries the meaning of quietly burning with intensity, is also a memorable highlight.
The track used in the CM, “Ignite Your Blue – Daybreak Remix -,” further emphasizes a widening field of vision and a strong drive to move forward.
TOYO TIRES “OBSERVE GIZ3” Version
This commercial introducing the OBSERVE GIZ3 winter tires highlights performance that lets you drive with confidence even in winter.
Accompanied by footage of a car driving on snowy roads, the narration proclaims, “Tire performance that gives every driver confidence in winter,” and this bold message heightens expectations for the product.
It also shows test footage of braking distances on icy roads, presenting real data that lends the commercial a persuasive edge.
