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Lovely commercial jingle

[From timeless classics to the latest hits] A roundup of catchy commercial songs

When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?

For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.

Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.

In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!

You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!

[From timeless classics to the latest hits] A roundup of catchy commercial songs (721–730)

Kirin Beverage FIRE “Convenience Store Clerk” Version / “Traffic Security Guard” Version

When A Man Loves A WomanPercy Sledge

When a Man Loves a Woman (2000 Remaster)
When A Man Loves A WomanPercy Sledge
Two spots: Yuriko Ishida commercials for Kirin FIRE — “Convenience Store Clerk” and “Traffic Security Guard.”

This is a series of commercials in which Yuriko Ishida watches people working hard in various professions and says, “Thank you, great job.” In this installment, two men appear: one is a convenience store clerk and the other a traffic security guard.

Watching Ishida observe each man’s meticulous, attentive work and offer words of appreciation, you can’t help but feel as if those words were spoken to you, which is heartwarming.

The BGM for this uplifting commercial is Percy Sledge’s “When a Man Loves a Woman.” As the title suggests, it describes what happens when a man loves a woman, and the sincere, single-minded devotion it portrays is sure to move you.

Kirin Beverage FIRE “Winter Plateau” Edition

When A Man Loves A WomanPercy Sledge

When a Man Loves a Woman (2000 Remaster)
When A Man Loves A WomanPercy Sledge
Yuriko Ishida’s words touch the heart. FIRE commercial: “Winter Hilltop” edition

This commercial features Yuriko Ishida offering words of appreciation to everyone who works.

When she looks into the camera and says things like “Don’t push yourself too hard” and “Thank you—great job,” it feels as if she’s speaking directly to you.

The BGM is Percy Sledge’s “When a Man Loves a Woman,” with its soulful vocals tracing a sweet melodic line.

Just listening to the melody is enough to calm the heart, but once you read the lyrics—expressing a man’s straightforward love for someone precious—you’ll be moved even more, without a doubt.

Kirin Beverage FIRE “Fishing Port” Version

When A Man Loves A WomanPercy Sledge

When a Man Loves a Woman (2000 Remaster)
When A Man Loves A WomanPercy Sledge
Kirin FIRE: The Soothing Yuriko Ishida “Fishing Port” Edition – 15 seconds

One of the commercials in the series where Yuriko Ishida offers words of gratitude and encouragement to working people is the “Fishing Port” edition.

It portrays fishermen who head out to sea regardless of the cold, and it’s striking to see Yuriko Ishida watching over them from a slightly distant breakwater.

The commercial conveys FIRE’s desire to be a source of comfort for working people.

The background music features the series’ familiar “When a Man Loves a Woman,” Percy Sledge’s debut single released in 1966.

The mellow vocals and organ tones are soothing—you’ll feel your heart unwind as you listen.

Daihatsu Taft “Open Myself” Version

NEW DAY DREAMERflumpool

flumpool「NEW DAY DREAMER」Music Video
NEW DAY DREAMERflumpool
Taishi Nakagawa reflects on appearing in a car commercial: “I’ve really grown up.” / New CM: “DAIHATSU TAFT – ‘Jibun Open’ Version”

Taishi Nakagawa is joined by a mysterious bird character named Tafton, who gives him the push to set himself free.

The scenes show him driving a Taft through lush, nature-filled places far removed from everyday life, expressing both the exhilaration of an extraordinary experience and the Taft’s reassuring ride.

Further accentuating the liberating atmosphere depicted in the footage is flumpool’s “NEW DAY DREAMER.” The gradually expanding sound and vocals leading into the chorus are striking, conveying positive emotions such as hope for the future.

Daihatsu Taft: Trekking

NEW DAY DREAMERflumpool

flumpool「NEW DAY DREAMER」Music Video
NEW DAY DREAMERflumpool
DAIHATSU TAFT Commercial: “Trekking” Version (15 seconds)

This commercial portrays Taishi Nakagawa enjoying trekking and the sense of security provided by Daihatsu’s Taft that supports his journey.

You can clearly feel the exhilaration of breaking away from everyday life through his movements and smiles, and the scenes of the car speeding through the landscape also express its powerful performance.

Enhancing the overall refreshing atmosphere is the song “NEW DAY DREAMER” by flumpool.

Its rhythmic elements—like the drum beats and the choppy guitar—are striking, and when layered with the bright vocals, they convey a strong sense of liberation.

ANA Relax~na, Cozy~na OKINAWA “What a nice winter. OKINAWA” Version

What a nice bath.Za Dorifutāzu

ANA CM Okinawa: Mattery-na Hokkori-na 'What a nice winter' Edition

This commercial features Satoshi Tsumabuki, Keiko Kitagawa, and Hidehiko Ishizuka enjoying wintertime Okinawa with their friends, showcasing how fun it is.

Through everyone’s smiles, it conveys the fulfilling feeling that Okinawa is warm even in winter and offers a wide variety of leisure activities.

Further emphasizing the cheerful atmosphere depicted in the visuals is a version of The Drifters’ “Ii Yu Da Na” that incorporates Okinawan elements.

By changing the call-and-response parts of the song to things you can enjoy in Okinawa, it lightly conveys the excitement of all the different experiences available.

ANA American Express Gold Card 2010

I LOVE YOUOzaki Hiroya

Hiroya Ozaki “I LOVE YOU” Lyric Video
I LOVE YOUOzaki Hiroya
ANA American Express Gold Card (♪ Hiroya Ozaki) (2010)

This commercial portrays Hiroya Ozaki’s feelings as he heads overseas for work, written like a letter, while also expressing his thoughts about his father, Yutaka Ozaki.

The key point is that he’s going abroad for work, not travel, and by presenting it as a different kind of overseas experience than before, it conveys a strong sense of determination.

At the end, the American Express Gold Card is introduced, reflecting the company’s desire to support people who pursue their dreams.

The song featured, “I LOVE YOU,” sung by Hiroya Ozaki, carries respect for his father and is echoed in the visuals as well.

Though they are father and son, the mood of their singing is slightly different, and that difference highlights their individuality and personal feelings.