RAG MusicCM
Lovely commercial jingle

[From timeless classics to the latest hits] A roundup of catchy commercial songs

When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?

For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.

Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.

In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!

You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!

From Classic Hits to the Newest Tracks: Memorable Commercial Jingles Compilation (891–900)

Kao Biore Facial Cleansing Foam

The Beginning SongSOTTE BOSSE

[CM] Kao 'Biore Facial Wash' 2008

This commercial introduces how Biore’s facial cleanser addresses specific skincare concerns and what effects it delivers.

It contains serum ingredients, and you can sense the joy—reflected in the bright expressions—of being able to prevent dryness while cleansing.

The song that further emphasizes the refreshing atmosphere of the visuals is Sotte Bosse’s “Hajimari no Uta.” The combination of the powerful, resonant beat and the soaring vocals is striking, evoking an image of moving forward with a positive outlook.

Kao Merit: “The Day I First Rode a Bicycle” / “A Grumpy Day” / “The Day I Rushed to Pick-Up”

Like tonight’s moonElefanto Kashimashi

Like the Moon Tonight / Elephant Kashimashi
Like tonight's moonElefanto Kashimashi
@mieme58

#Kaomoving commercialLike tonight's moonElephant Kashimashi

♬ Original song – Kazu – Kazu

It’s a warm-toned commercial that looks back on various family memories and the days when they used Merit.

The time spent with family is depicted in soft animation, and the characters’ smiles clearly convey a sense of happiness.

Further emphasizing the gentle atmosphere of the visuals is a cover of Elephant Kashimashi’s “Koyoi no Tsuki no Yō ni.” While the original song leaves a strong impression of power and resolve, intentionally switching it to a cute vocal style brings out a nostalgic feeling.

Kao Biore Smooth Powder Sheets

I canInoue Sayaka

Sayaka Inoue / “I can” [Toho Gakuen Film School / Department of Promotional Video]
I canInoue Sayaka
[Animated CM] Kao Biore Sarasarā Powder Sheets “Hang in there! Hidden Sweat Project” — G-angle/Yoshihiro Kanno

This commercial portrays youthful scenes with Biore Sarasa Powder Sheets close at hand, cheering on people who are giving their all.

High school students devoted to their various clubs are depicted, and the many dramas they experience through their efforts are expressed in refreshing animation.

The song that further highlights the fresh atmosphere of the visuals is “I can,” written specifically for this commercial.

With a band sound accented by piano and brass, its overlap with lyrics charging straight toward youth conveys a real sense of strength.

Kao Merit PYUAN “Pure Foam” Version

dazzling tomorrowYasuda Rei

Rei Yasuda “dazzling tomorrow” Kao ‘PYUAN’ “Pure Foam” TV commercial theme song
dazzling tomorrowYasuda Rei
Ayami Nakajo playfully frolics with bubbles; Rei Yasuda creates an original CM song. Kao Pyuan new TV commercial: PYUAN “Pure Bubble Cleanse” edition.

A Kao Pyuan commercial that highlights its gentle lather—while thoroughly cleansing, it softly envelops your hair.

The ad simply shows Ayami Nakajo using Pyuan, but the bright world-building paired with her smile clearly conveys a sense of joy.

Further emphasizing the commercial’s cheerful atmosphere is Rei Yasuda’s song “dazzling tomorrow.” Its calm sound—featuring piano, strings, and acoustic guitar—combined with her powerful vocals evokes a positive image of slowly but steadily moving forward.

From Classic Hits to the Newest Tracks: A Roundup of Catchy Commercial Jingles (901–910)

Kao Merit PYUAN “Collaboration” Version

over and overYasuda Rei

Rei Yasuda “over and over” Kao PYUAN “Pure Foam” TV commercial theme song
over and overYasuda Rei
Ayami Nakajo Kao Merit PYUAN “Collaboration” TV Commercial

This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.

It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.

Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.

The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.

Kao Merit 1988

radianceOkamura Takako

Takako Okamura - Kagayaki (Radiance/Shine)
radianceOkamura Takako
[Commercial 1988–94] Kao Merit 30 seconds × 8

This commercial highlights the cleansing power of Merit to remove dirt and protect the scalp, conveying that this leads to brighter days.

It features Yuriko Ishida washing her hair with Merit and letting her hair flow, with her smile expressing the joy of beautiful hair.

Enhancing the refreshing atmosphere of the visuals is Takako Okamura’s song “Kagayaki” (Radiance).

The piano-centered, dazzling sound and her soaring vocals convey not only a sense of freshness but also a positive, uplifting feeling.

Kao Merit 2008

Bud of excitementYaita Hitomi

[Commercial · 2008] Kao Merit

This is a commercial depicting Takashi Fujii and Otoha watching over their child, while also conveying that Merit is perfect for sweaty summer days.

A child enjoying summer to the fullest and working up a sweat, and the parents washing that sweat away with Merit to keep them comfortable—together, these scenes convey a gentle sense of happiness.

Further highlighting the tender atmosphere of the visuals is Hitomi Yaida’s “Dokidoki no Tsubomi.” The calm, piano-forward sound combined with her smile-evoking vocals really makes the happiness come through.