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Lovely commercial jingle

[From timeless classics to the latest hits] A roundup of catchy commercial songs

When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?

For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.

Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.

In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!

You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!

[From Timeless Classics to the Newest Hits] A Collection of Catchy Commercial Jingles (1151–1160)

Otsuka Pharmaceutical Pocari Sweat “Blue Dances in Summer” Version

Blue dancesKitatani Ruki

It features 1,000 students coming together to act out the kinds of youthful scenarios they long for.

Pocari Sweat has a strong association with sports, and a variety of movements that evoke youthfulness are showcased.

The song used is Ruki Kitaya’s “Ao ga Mau,” a track notable for its refreshing sound and layered vocals.

Combined with footage of so many students gathered together, it conveys a clear sense of a fresh, collaborative spirit as they dash through their youth.

Summer Jumbo Lottery “Idol” Pre-release Version

Original songYoshioka Riho, Imada Mio

From the Jumbo siblings, Riho Yoshioka and Mio Imada are promoting the lottery as idols.

They clearly explain how to buy lottery tickets and the prize amounts through a song.

The enthusiastic calls by Satoshi Tsumabuki, who plays a fan, and the sequence where he’s kicked out by the staff are fun highlights.

The original song sung by Riho Yoshioka and Mio Imada is also noteworthy—the nostalgic sound and their calm vocals evoke the former idol duo Wink.

Asahi Shimbun 'The 105th National High School Baseball Championship Memorial Tournament' Edition

The crown of glory shines upon you.Ōmori Motoki (Mrs. GREEN APPLE)

The 105th National High School Baseball Championship Commemorative Tournament CM (Full · YouTube Exclusive Release)

This commercial, produced for the 105th National High School Baseball Championship Memorial Tournament, portrays the drama of a young ballplayer taking on a game.

Because it’s told from the player’s perspective and traces the road leading up to that moment, the emotion of finally standing on the Koshien field comes across vividly.

The song Eikan wa Kimi ni Kagayaku, sung by Motoki Omori of Mrs.

GREEN APPLE, is also moving.

His powerful vocals layered with piano strongly evoke gratitude toward those who offered support and a firm resolve for the game.

KOBELCO “Good things for tomorrow ~Multiplying technologies~” version

You Need Me, I Need YouŌhashi Chippoke

Something Good Tomorrow ~Multiplying Technologies~ Part (1) 30-second Ver.

In KOBELCO’s steelmaker commercial “Good Things for Tomorrow ~Multiplying Technologies~,” actress Nao appears.

The ad highlights KOBELCO’s environmental initiatives, showcasing how they handle steel while reducing CO2 emissions.

The background music features singer-songwriter Chippoke Ohashi’s “You Need Me, I Need You.” It’s a love song known for its refreshing sound, so if it caught your interest, be sure to listen to the full track.

Hoshino Resorts KAI: “I didn’t know a hot spring like this existed” Edition

What a nice bath.Ohnuki Taeko

This is a commercial introducing the various forms of hospitality offered by Hoshino Resorts’ onsen ryokan brand, “KAI.” It clearly emphasizes that they value not only elements like cuisine and hot springs, but also experiences rooted in the local culture.

The song used is a cover of “Ii Yu Da Na” sung by Taeko Onuki, and the layered sounds and vocals by STUTS and Fumitake Ezaki create a distinct sense of weightless drift.

The interplay between the song’s floating feel and the visuals strongly evokes the way travel, as an extraordinary experience, is richly colored.

[From Classic Hits to the Newest Tracks] A Compilation of Memorable Commercial Jingles (1161–1170)

KAGOME Tomato Ketchup “Tastes Like Family” Version

Original songKimyō Reitarō

The Kagome Tomato Ketchup “Tastes Like Family” commercial is set up like a drama.

It’s only one minute long, but it’s moving enough to bring a lump to your throat.

It portrays everyday scenes where a mother’s feelings as she watches over her son, who’s working hard at baseball, are conveyed through her cooking.

The CM song is by Reitaro Kimyo and is an original song made for this commercial.

docomo Docomo Business “City Building” version

humming a tuneOkuda Tamio

Set to Tamio Okuda’s Hanauta, written specifically as the theme song for the Docomo Business commercial, this ad also spotlights the performance of Taiiku Okazaki in the role of a real estate developer.

The light, rock-tinged sound pairs with Okazaki’s vibe—earnest in his acting yet somehow comical and approachable—to evoke an image of community development that conveys a warm, human touch.