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Lovely commercial jingle

[From timeless classics to the latest hits] A roundup of catchy commercial songs

When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?

For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.

Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.

In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!

You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!

[From timeless classics to the latest hits] A roundup of catchy commercial songs (1231–1240)

docomo Xperia A4 “Compact” edition

VoicesYoshida Takeshi / Tanaka Yuusuke

Xperia Z5 TV commercial song 'Voices' FULL
VoicesYoshida Takeshi / Tanaka Yuusuke

This commercial highlights the compactness of the Xperia A4, conveying how easily it fits into everyday life through scenes from daily routines.

It mainly portrays Mari Manabe in her role as a housewife, showcasing the convenience of being able to hold the device even while doing other things precisely because it’s compact.

Another interesting point is how the relaxed, everyday visuals overlap with the tense song “Voices,” which has been used as the series’ CM song.

While the track doesn’t quite match the laid-back mood, it still effectively communicates Xperia’s technology and its steps toward the future.

[From timeless classics to the latest hits] A roundup of catchy commercial songs (1241–1250)

Suntory Torys Highball Can “Gourmet” Version / “Analog Record” Version / “Room Train” Version

Katsushika RhapsodyDōjima Kōhei

This is a series of commercials for Suntory TORYS Highball cans featuring actress Yuriko Yoshitaka.

Seeing Yoshitaka enjoying TORYS Highball in various at-home situations has likely inspired many viewers to try copying her.

The gravelly narration by Yusaku Yara is a great touch, and it’s also fun that the background music is a parody with original vocals by Kohei Dojima of “Katsushika Rhapsody.”

Nintendo Nintendo Music “Study” Version

“Pokémon Scarlet and Violet” titleMasuda Jun’ichi, Ichinose Tsuyoshi

[Official] “Pokémon Scarlet and Violet” Music: “Main Theme” Reference Performance Video
“Pokémon Scarlet and Violet” titleMasuda Jun'ichi, Ichinose Tsuyoshi

The commercial “Study,” which shows listening to music with Nintendo Music as a companion to studying.

For the BGM, it uses the main theme from Pokémon Scarlet and Violet—an arrangement of the main theme that has been used since the Red and Green versions in the Pokémon series.

It’s a very brave-sounding track that heralds the start of an adventure.

Seibu Railway: “Chichibu Hinanako’s Day Off” (version)

Because we’re only human.Ōhashi Chippoke

Chippoke Ohashi “Because We’re Human” Official Audio
Because we're only human.Ōhashi Chippoke

This commercial depicts Nanako Chichibu, played by Ai Miura, setting off on a trip to Chichibu to escape the hustle and bustle of everyday life.

Watching her enjoy a solo journey might make many viewers feel a twinge of envy and think, “I want to travel too!” The background music is “Ningen desu kara,” a song that carries the message of living as your true self.

While Chipoke Ohashi’s laid-back vocal delivery is striking, the song’s empowering message is deeply moving.

Seibu Railway: Chichibu Hinanako's Innocence

As expected, I love you.Ōhashi Chippoke

Chippoke Ohashi “As Expected, I Love You” Music Video
As expected, I love you.Ōhashi Chippoke

This is a Seibu Railway commercial featuring Ai Miura playing a character named Nanako Chichibuhi.

While she’s enjoying a barbecue with a man, Miura impulsively confesses her feelings to him.

Flustered, he nevertheless returns her feelings, leading to a heart‑pounding development that makes even the viewers’ hearts race.

The story is set to the background music “As Expected, I Love You” by Chipoke Ohashi.

Reading the lyrics—an honest, unadorned expression of straightforward feelings for a crush—may remind you of the fresh, youthful emotions of first love.

Otsuka Pharmaceutical Pocari Sweat: “The Person with the Parasol” / “Stay Still” / “The Three Jelly Girls” / “It’s Because of the Heat Dance”

Because of the heatOhtaki Eiichi

[official] “Because of the Heat” from ‘Eiichi Ohtaki NOVELTY SONG BOOK’ Released on 2023.03.21
Because of the heatOhtaki Eiichi

The Pocari Sweat commercials have become well-known for featuring Yoh Yoshida and Rio Suzuki as a mother-daughter duo.

In 2023, Keiko Matsuzaka joined as well, playing a graceful lady passing by, resulting in a humorous ad that conveys the importance of summer hydration.

The song used in this series of commercials is Eiichi Ohtaki’s “Atsusa no Sei” (“Because of the Heat”).

This previously unreleased track by Ohtaki, with its simply repeated lyrics, really gives you the feeling that the heat is throwing something out of balance.

McDonald’s Rice Chicken Tatsuta Detective Conan “Feast at Sunset (Delicious)” Version / “Detective Conan: Golden Feast” Version

Detective Conan Main ThemeŌno Katsuo

Conan BGM No. 1: Detective Conan Main Theme
Detective Conan Main ThemeŌno Katsuo

This commercial promotes the return of McDonald’s popular Chicken Tatsuta as if it were a preview for the anime Detective Conan.

The regular Chicken Tatsuta is introduced with the subtitle “Feast of Gold,” while the rice-bun version available in the evening is presented as “Feast of the Sunset.” The tense mood, as if chasing down a culprit, cleverly mirrors the pursuit of the Chicken Tatsuta—an amusing touch.

The background music is the series’ main theme, which, together with the visuals, heightens the sense of suspense.

Because it’s a song typically played in previews or at the beginning of the story, it also builds anticipation that the story is about to begin.