[From timeless classics to the latest hits] A roundup of catchy commercial songs
When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?
For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.
Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.
In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!
You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!
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Wedding SongSaitō Kazuyoshi
The TV commercials for the wedding magazine Zexy are among the most representative of the Heisei era, aren’t they? Among them, many people likely remember this particular commercial featuring Kana Kurashina, who served as the fourth “Zexy Girl.” The background music was Kazuyoshi Saito’s “Wedding Song,” which is also memorable to many.
The song was originally composed as a short piece specifically for the commercial, but due to the strong response after it aired, the rest was written and it was released as a CD—so the story goes.
One Heartatarashii gakkou no rīdāzu
This commercial has a lively atmosphere where various people gather around ATARASHII GAKKO!’s fun-filled performance.
By featuring the sweet-and-tangy Fettuccine Gummi within that performance, it really emphasizes the spirit of youth.
The song that heightens this bittersweet yet joyful vibe of adolescence is ATARASHII GAKKO!’s “One Heart.” Its brisk, light sound leaves a strong impression, and the tempo highlights the shared sense of fun that the lyrics portray.
Only the graduation photo knowsHinatazaka46
This commercial, which depicts watching a baseball game from the bench, is for Curry House CoCo Ichibanya.
It announces a campaign taking place in March 2025.
Members of Hinatazaka46 appear in it, and their song is used as the BGM.
The track is “Only the Graduation Photos Know,” released in January 2025.
Many people may relate to the lyrics, which look back on a final romance during one’s school days while leafing through graduation photos.
AWAKEHoshimachi Suisei
This is a PARCO commercial titled SPECIAL IN YOU: “You’re special too.
Hoshimachi Suisei,” which uses interview footage of virtual idol Hoshimachi Suisei.
Her words about what makes her unique leave a strong impression, and at the end of the CM, the narration says, “You’re special too,” sending cheers to those who take on challenges.
It’s a commercial infused with a message that resonates with people striving toward their dreams and goals.
The BGM features AWAKE, sung by Hoshimachi Suisei.
Its uplifting lyrics, themed around unprecedented new imagination, are striking and boost your motivation as you listen.
StarHoshino Gen
This is a commercial in which Gen Hoshino introduces two types of Wonda.
There’s the “New Wonda Clear Black” version, which emphasizes that it’s perfect for starting your day, and the “New Wonda Royal Latte” version, recommended for the afternoon.
Gen Hoshino appears in both, highlighting each drink’s distinct flavor.
The background music features ‘Star,’ unveiled for the first time in this CM.
It’s a bright and refreshing track with memorable lyrics that evoke the feeling of spring.
Kimiereyuka
A commercial that seems like it could give you a boost just by watching is Bourbon’s Rich Chocolate Brownie ad, the “May Your Dreams Come True” edition.
This piece features Tetta Sugimoto and Moe Kamikokuryo cheering on students preparing for exams.
Playing in the background is Yuka’s song “Kimi Yell.” Her high, clear vocals evoke the freshness and bittersweetness of youth.
HOLIDAYSKimura Kaera
This commercial introduces the term “Umajo,” which refers to women who love horse racing, and showcases ways women uniquely enjoy the racetrack.
Mitsuki Takahata, Tao Tsuchiya, and Wakana Aoi are shown enjoying spots like the UMAJO SPOT as Umajo, while Yuya Yagira and Taishi Nakagawa express their frustration at not being able to join in.
The content conveys a desire for people from a wide range of backgrounds to enjoy the racetrack.
Highlighting the fun, lively atmosphere is Kaela Kimura’s song “HOLIDAYS.” Its upbeat sound and light, breezy vocals are striking and perfectly capture the cheerful vibe of a day off.