[From timeless classics to the latest hits] A roundup of catchy commercial songs
When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?
For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.
Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.
In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!
You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!
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[From timeless classics to the latest hits] A roundup of catchy commercial jingles (1391–1400)
Call From RioToukyou Sukapara Daisu Ookesutora
When it comes to Kirin Beer’s chu-hi, Hyoketsu is the classic choice, and this commercial showcases the deliciousness of its sugar-free version.
Actor Issey Takahashi drinks the sugar-free Hyoketsu and single-mindedly highlights how tasty it is.
When he says, “Looks like everyone’s discovered the flavor that used to be my own little pleasure,” it really drives home just how good it is.
The background music features Tokyo Ska Paradise Orchestra’s “Call From Rio,” an instrumental track distinguished by its light, upbeat rhythm.
Utakata rattaraToukyou Sukapara Daisu Ookesutora
This is a commercial for MARO17, a men’s anti-aging care brand by NatureLab.
It features a stylish, anime-inspired visual, with Tokyo Ska Paradise Orchestra’s “Utakata Rattara” as the background music.
Voice actor Yoshimasa Hosoya is featured, giving the entire CM a cool, male-oriented impression.
Over the RainbowMatsutōya Yumi
This is one of the Colt commercial series that aired in 2003, and it’s a memorable spot featuring a narration that seriously contemplates the joy of driving.
The BGM for this commercial is a cover of Over the Rainbow, sung by Judy Garland in The Wizard of Oz.
In this CM, the vocals are performed by Yumi Matsutoya.
Her soft, gentle voice is truly captivating.
If I’m wrapped in kindnessMatsutōya Yumi
This commercial conveys Suntory’s wish for both drinkers and non-drinkers to enjoy themselves together by incorporating non-alcoholic options.
Smiles at the toast are depicted in colorful detail, clearly expressing a relaxed sense of fun.
The BGM that matches this cheerful worldview is Yumi Matsutoya’s classic “Yasashisa ni Tsutsumaretanara” (“If Wrapped in Kindness”).
Its lyrics, which evoke human kindness, and its gentle sound perfectly suit the casual party atmosphere that includes non-alcoholic drinks.
Red Sweet PeaMatsuda Seiko
This commercial, structured like a movie trailer, is for Astalift, a skincare line by Fujifilm.
It stars actor Masaki Okada and actress Aoi Miyazaki.
When Okada says, “There’s no need to be ashamed even if firmness and radiance are lost,” Miyazaki immediately snaps back, “Are you picking a fight?” The exchange is the kind that makes you chuckle, but when you watch the entire ad, you can see they’re earnestly engaging with skincare.
Go for it, baby!!Kuwata Keisuke
“Go for it, Baby!!” by Keisuke Kuwata serves as the theme song for UNIQLO’s AIRism commercial “Life and Wear / For Any Kind of Day,” featuring Haruka Ayase and Kohei Matsushita.
The track is included on his 2011 album MUSICMAN and is also known for being performed after his recovery at the 61st NHK Kōhaku Uta Gassen.
Packed with Kuwata’s signature style, it’s a song that has surely encouraged many, and one I’d highly recommend as an uplifting anthem.
stunned and stupefiedShiina Ringo
It’s a commercial where Ringo Sheena, with a bottle of Suntory Ao in hand, sings and showcases a distinctly mature allure.
The footage shows her performing “Bōzen mo Jishitsu” on a dimly lit stage, and the combination of jazz and whisky adds a palpable sensuality.
The theme of accepting life as it is is another highlight, and the phrasing conveys not only a sense of adult composure but also an invitation to freely enjoy Ao.