RAG MusicCM
Lovely commercial jingle

[From timeless classics to the latest hits] A roundup of catchy commercial songs

When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?

For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.

Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.

In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!

You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!

[From Classic Hits to the Newest Tracks] A Collection of Catchy Commercial Jingles (1401–1410)

Asahi Beer Asahi Super Dry: “The taste is different from any canned beer before!” / “Junichi Okada is renewed” / “Can you really tell just by looking?” / “Say one word after you drink” / “Does attaching this make it just like draft beer at a bar?”

Wild ThingX

X – Wild Thing (Video)
Wild ThingX

This is a commercial for Asahi’s Nama-Jokki Can, which could be said to have revolutionized the canned beer industry.

Watching Junichi Okada and Toma Ikuta drink while talking about how delicious it is is sure to excite any beer lover.

The background music features “Wild Thing” by the American band X.

The song originally belongs to The Wild Ones, but X’s cover became famous as the theme song for the film Major League.

The grand rock sound pairs perfectly with the refreshing feel of the beer.

GU “Wear-it-alone, built-in bra top, BRA FEEL” version

Special Vibe (Instrumental Version)Yarin Primak

This is a stylish commercial for GU’s “BRA FEEL,” featuring actress Rikako Yagi.

It conveys the ease of wearing just one layer and how it doesn’t hinder everyday movements through casual, natural actions.

The music used is the instrumental version of “Special Vibe,” notable for its powerful rhythm.

The sound emphasizes the beat while maintaining a calm atmosphere, evoking the relaxed comfort of wearing BRA FEEL.

Nestlé Japan Nescafé Excella

Gently Singing ~Killing Me Softly with His Song~Watanabe Misato

The Nescafé Excella commercial that aired in 2003 features a cover of “Killing Me Softly with His Song,” originally sung by Lori Lieberman in 1971.

Known in Japan by the title “Yasashiku Utatte,” the version used in this commercial is Misato Watanabe’s 2002 cover.

It’s an excellent rendition that incorporates a contemporary sound while faithfully preserving the mellow, elegant atmosphere of the original.

“Suumo and Mr. Kagawa: Why are they singing this song?” version

SUUMO March

Teruyuki Kagawa meets SUUMO and can’t help but shout / SUUMO commercial + making-of
SUUMO March

Speaking of commercials for SUUMO, the housing information site run by Recruit, that cute, round, green character really stands out! And the music that plays in those ads is the familiar “SUUMO March”! It’s a light and catchy tune that repeats the word “SUUMO” over and over, and many people probably find it stuck in their heads after hearing it in the commercials.

It also has a friendliness that makes you catch yourself humming it at random moments.

Because the song is so simple, it strongly cements the impression that when you think of SUUMO, you think of this song!

McDonald’s Adult Regional Teriyaki: “Teriyaki-te Hakata” / “Rich-Style Osaka” / “Meaty Hokkaido” / “Teriyaki for Grown-ups” / “Adult Regional Teriyaki”

A Love Game Between a Man and a Woman

Mika Hino & Shiro Aoi - The Love Game Between a Man and a Woman
A Love Game Between a Man and a Woman

This is a commercial that introduces McDonald’s new product, “Otona no Gotouchi Teriyaki,” with a sophisticated, adult mood.

In the exchange between Joe Odagiri and Kumiko Aso inside a truck, the swaying emotions of budding romance are contrasted with the sweet-and-savory flavor of teriyaki.

The parody of the song “Otoko to Onna no Love Game” is also a highlight, clearly conveying the push-and-pull of a mature love affair.

Pocari Sweat: “But my heart wavered.”

BLUE SOULSAo

A_o – BLUE SOULS [Music Video]
BLUE SOULSAo

Sena Nakajima, who is active as a model and actress, appears in Pocari Sweat’s commercial “But My Heart Wavered.” The song used in the ad is A_o’s “BLUE SOULS.” A_o is a collaborative project between AiNA THE END of BiSH and ROTH BART BARON, the band led by Masaya Mifune, who is active not only in Japan but also overseas.

When the commercial first aired, details such as who was singing were shrouded in mystery, but they were revealed during a live stream in April 2021.

The melody, which freshens up Pocari Sweat’s summery image, is incredibly pleasant.

The lyrics describe the precious things found amid days where restrictions are imposed.

Suntory The Premium Malt’s Japanese Ale Kaoru Ale “Aqua Timez × Kaoru Ale” Version

A single dropAqua Timez

Aqua Timez “Hitoshizuku” Music Video
A single dropAqua Timez

Featuring immersive live footage of Aqua Timez, this is a commercial for Suntory’s The Premium Malt’s Kaoru Ale.

The first half shows live performance scenes, while the second half captures the members toasting with Premium Malt’s and relaxing.

The song performed in the ad is Hitoshizuku, released in 2024.

Although Aqua Timez had paused their activities in 2018, they resumed in 2024, and this track became their first release after restarting.

It’s an instantly familiar tune with the refreshing vibe that’s quintessentially Aqua Timez.