[From timeless classics to the latest hits] A roundup of catchy commercial songs
When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?
For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.
Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.
In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!
You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!
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[From timeless classics to the latest hits] A collection of memorable commercial songs (1431–1440)
Goodbye, tearsbiriibanban
Sanwa Shurui uses “Sayonara Namida” in its iichiko commercials.
This song is a supreme ballad released in 2016 by the Tokyo-born folk duo Billy BanBan.
The beautiful piano and acoustic guitar accompaniment pairs exquisitely with the gentle voices of Takashi Sugawara and Susumu Sugawara on vocals.
The calm melody, which evokes images of vast open landscapes, is another charm of the song.
The lyrics are also very beautiful, so be sure to check them out along with the track!
Rat-tat-tatSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
“Rat-tat-tat” became a hot topic as the commercial song for USJ’s 2019 Halloween Night! The Ratata Dance performed by members NAOTO and Kenjiro Yamashita in the commercial was also used on TikTok, making the song especially popular among younger generations.
The choreography was created by fellow member Naoki Kobayashi.
ElectricityUtada Hikaru
A commercial imbued with a message wishing for a world where people can support one another.
Singer-songwriter Hikaru Utada created the CM song “Electricity” and also appears in the ad.
Her rhythmic vocals unfold over a lively, electro-based beat.
The warm melody perfectly matches the commercial’s theme of conveying gratitude to those we cherish.
With rich synth tones, the song’s lyrics—sprinkled with mysterious phrases—linger in the ear.
spring breezeSaitō Kazuyoshi
The Suntory Funwari Kyogetsu Clear commercial featuring Satomi Ishihara uses Kazuyoshi Saito’s song “Harukaze.” It was written specifically for the commercial and released in April 2017.
This video is a cover by singer-songwriter Tomi Tomo.
Active Three MinutesToukyou Jihen
They were featured in a commercial for Glico’s gum, Watering Kiss Mint.
The ad itself starred Ringo Sheena, who provides the vocals, showing her chewing the gum.
As the title suggests, the song is exactly three minutes long, and remarkably, it was composed so that when repeat is turned on, it can loop seamlessly forever.
[From timeless classics to the latest hits] A roundup of catchy TV commercial songs (1441–1450)
SWEET MEMORIESMatsuda Seiko
This is a slightly bittersweet commercial about a man who stops by a McDonald’s and spots his ex-wife, whom he’s separated from.
It’s for the Night Mac ‘Gohan Burger,’ and it features “SWEET MEMORIES,” a classic hit by Seiko Matsuda, a singer who epitomized the idol scene of the 1980s.
I imagine many people heard the song on TV and suddenly became curious about the ad’s story.
The gentle smile in Knights comedian Hanawa’s performance carries a nice touch of melancholy—it suits the mood of the song perfectly.
Song of the Blue CloudsHayashiya Taihei
Composed by Koichi Morita with lyrics by Akira Ito, Seiun no Uta is a famous song used in Nippon Kodo’s Seiun commercials.
In fact, the song was specially written for the commercial in 1981, and it has continued to be loved as Seiun’s image song ever since.
Incidentally, the original vocalist was Koichi Morita, the lyricist, and the song has since been passed down and performed by Kiyohiko Ozaki, Ken Nishikiori, and Taihei Hayashiya.
Listening to this piece, its refined melody brings a sense of calm to the heart.