RAG MusicCM
Lovely commercial jingle

[From timeless classics to the latest hits] A roundup of catchy commercial songs

When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?

For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.

Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.

In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!

You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!

From Timeless Classics to the Newest Hits: A Collection of Memorable Commercial Songs (251–260)

Idemitsu Kosan apollostation “Service Station” Version / “Everyday Life (Massage Parlor)” Version / “10-Second Challenge” Version

Ievan PolokkaEino Kettunen

This is a commercial that promotes what you can do at Idemitsu’s apollostation, presented with a distinctive worldview.

As people who are about to leave after just refueling, or those getting a massage, let their guard down, children wearing the apollostation “a” approach them.

From there, the ad shifts to a message about what services are available, conveying how broadly it supports users.

Further heightening the distinctive atmosphere of the visuals is a parody song set to the melody of “Ievan Polkka.” The rhythm of the song, which creates a mysterious mood, really leaves an impression.

From Classic Hits to the Newest Tracks: A Collection of Catchy Commercial Songs (261–270)

Citizen Watch xC

Look UpNulbarich

Nulbarich – Look Up (Official Music Video)
Look UpNulbarich

In this 2019 commercial for XC, the familiar face of Keiko Kitagawa appears.

She spots an XC watch in a shop window, tries it on inside, and the way her expression instantly brightens is striking.

The background music is Nulbarich’s “Look Up,” marking their second consecutive year after also being featured in the 2018 ad.

The lyrics are filled with encouraging, uplifting words for those feeling down, and listening to it gives you courage and the strength to move forward again.

Paired with the refreshingly clear vocals, it’s a song that lifts your spirits.

Kewpie Mix-in Pasta Sauce Tarako (cod roe)

Tarako, tarako, tarakokigurumi

This is the commercial jingle for Kewpie’s “Mix-in Pasta Sauce Tarako.” It was originally a song made for the commercial, but due to its strong response it was released on CD.

The phrase that repeats the word “tarako” sticks in your head.

The distinctive choreography—performed by the duo Kigurumi, who sing the song, dancing while wearing tarako costumes—also became a hot topic.

radiko 15th Anniversary Brand Movie: “Then and Now”

brand-newSaucy Dog

radiko 15th Anniversary Brand Movie “Then and Now” 30-second Version
brand-newSaucy Dog

This is a commercial celebrating radiko’s 15th anniversary.

After touching on how the devices we use to listen to the radio and the ways we listen have changed, it goes on to say that radio is still a place where you can discover what you love, and that the experiences you get from it haven’t changed.

The message conveyed in this commercial will feel powerful to anyone who loves radio.

It’s a wonderful ad that makes you want to keep listening to the radio.

FamilyMart “FAMIMA x BE:FIRST Christmas Chicken” Version

streetlightBE:FIRST

BE:FIRST / Streetlight - Official Audio -
streetlightBE:FIRST

It shows BE:FIRST having a Christmas party gathered around FamilyMart’s chicken.

The catchphrase “What’s most important is that it’s delicious!” conveys confidence not only in the convenience of being able to buy it at a convenience store but also in the flavor itself.

Some people might be thinking of buying FamilyMart’s chicken for this year’s Christmas, don’t you think? The background music is BE:FIRST’s “Gaitō.” This song, which depicts enjoying Christmas and straightforward feelings for someone special, is a notable Christmas track released in 2025.

Yodobashi Camera

Yodobashi Camera Song

Speaking of major electronics retailer Yodobashi Camera, that theme song you hear not only in their commercials but also in the stores really leaves an impression, doesn’t it? The song reportedly started airing in commercials in 1975, with the lyrics written by the company president at the time.

Listening to it gives you a kind of excited, upbeat feeling, but in fact it’s a parody song that uses the melody of the American folk tune “The Battle Hymn of the Republic.” It’s said to have been used as a march as well, and its crisp, snappy melody is pleasing to the ear.

Square Enix “Romancing SaGa Re;univerSe” TV commercial: “Dance with Fate”

humorKing Gnu

Set to a track brimming with city pop vibes, this commercial features retro, pixel-art-style characters bustling about.

It’s a TV spot for Square Enix’s smartphone RPG, Romancing SaGa Re;univerSe.

The CM song was created by the band King Gnu, known for hits like “Hakujitsu,” and is included on their third album, CEREMONY, released in 2020.

Its message perfectly matches the video titled “Dance with Fate.” The lyrics declare: “Even if things don’t go well, just struggle, thrash about—there’s no other way.”