RAG MusicCM
Lovely commercial jingle

[From timeless classics to the latest hits] A roundup of catchy commercial songs

When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?

For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.

Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.

In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!

You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!

[From classic hits to the latest tracks] A roundup of catchy commercial songs (381–390)

Kirin Beverage: “Joy That Connects—Smiles Linked by Soccer”

SummerHisaishi Joe

This commercial expresses Kirin’s longstanding support for soccer and speaks to the feelings behind it.

The key point is the smiles of the many different people involved in soccer, conveying the desire to keep supporting those smiles.

It’s imagery that radiates warmth, showing smiles spreading in many forms.

Further highlighting the kindness embedded in the visuals is Joe Hisaishi’s “Summer.” The gentle tones of piano and strings are especially memorable, and they also create a relaxed atmosphere.

KOIKEYA Pure Potato “Feast of the Oni”

Oni BanquetTomonari Sora

Sora Tomonari – “Demons’ Banquet” [Lyric Video]
Oni BanquetTomonari Sora

This commercial promotes the newly launched Oni no Utage from Koikeya’s Pure Potato series by showing Yumia Fujisaki eating it.

The sequence starts with her carefully examining the chips before taking a bite, and the smile that follows clearly conveys how delicious they are.

Enhancing the eerie atmosphere of the visuals even further is Sora Tomonari’s song “Oni no Utage,” which shares its name with the product.

With its tense sound and lyrics evoking a mysterious worldview, it expresses an emotion like fear of something whose true nature remains unknown.

Bourbon Original Biscuit series: “Colorful Biscuits” edition

Cherished daysHitsuji Bungaku

When you go to a supermarket or convenience store, you see plenty of Bourbon snacks lined up, don’t you? This commercial introduces Bourbon’s lineup of original biscuits all at once.

It shows the cast eating them so deliciously that it makes you want to run out and buy some.

The background music is “Itoshii Hibi” by Hitsujibungaku.

Set to an upbeat, bright arrangement, the lyrics seem to affirm the frustrations and sense of emptiness we sometimes feel in our everyday lives.

Rain and a Puppy

1981 commercial: Suntory Torys “Rain and Puppy” edition, ACC Grand Prix, Norishi Takahashi
Rain and a Puppy

The song that plays in the Suntory Whisky Torys commercial “Rain and Puppy,” produced and broadcast in 1981, became a major topic along with footage of a puppy wandering through the streets of Kyoto.

The original song is “Kohakuiro no Hibi” (Amber-Colored Days) by Susumu Sugawara of Billy BanBan.

The commercial won the Gold Award in the Commercial category at the Cannes International Advertising Film Festival.

HONDA “ONE OK ROCK × Honda Bike” Go, Vantage Point. 60 seconds

Stand Out Fit InONE OK ROCK

ONE OK ROCK: Stand Out Fit In [OFFICIAL VIDEO]
Stand Out Fit InONE OK ROCK

The song used in HONDA’s ONE OK ROCK × Honda Bike commercial “Go, Vantage Point.” is ONE OK ROCK’s “Stand Out Fit In.” It’s included on their 2019 album Eye of the Storm.

The commercial’s narration is done by ONE OK ROCK’s vocalist, Taka.

The song expresses the feeling of being told to “be like everyone else” when you’re different, and responding, “I can’t do that.” It’s easy to go along with others, but living true to yourself is important.

The message comes through as: don’t just blend in—hold on strongly to the belief that “I am who I am.”

[From timeless classics to the latest hits] A collection of catchy commercial songs (391–400)

Asahi Beer Asahi Super Dry: “For the Ultimate Thirst. Ichiro” Edition

WonderONE OK ROCK

ONE OK ROCK – Wonder [Official Video from “Field of Wonder at Stadium”]
WonderONE OK ROCK

ONE OK ROCK, a band that leads Japan’s rock scene with their worldwide success.

This song, first unveiled during an online concert held in October 2020 amid the COVID-19 pandemic, became a major topic among fans.

From the intro, a retro-tinged rock sound explodes! With its powerful energy, this track shakes our hearts, dulled by the pandemic, and gives us the courage to move forward—a true power song.

The title “Wonder” carries various meanings: mystery, astonishment, admiration, and miracle.

It also sounds like a message to overcome the astonishing global pandemic through a miracle!

Orion Beer WATTA: 'The Deliciousness of Blessings' Version

Enjoy!ORANGE RANGE

A song written by ORANGE RANGE, a band from Okinawa, for a chu-hi commercial by Orion Beer.

It’s a happy, feel-good cheer song perfect for hardworking adults to enjoy with a drink.

The lyrics play on the product name “WATTA,” making it catchy and memorable.