Viera was launched in 2003 as Panasonic’s flat-screen TV brand.
Its appeal lies in products that pursue stunning picture quality—such as 4K LCD and OLED—and its commercials also feature breathtakingly beautiful visuals that truly capture your attention.
With popular actresses appearing as well, many of you probably remember them vividly.
In this article, we’ll showcase all Viera commercials produced to date.
We’ll also cover the cast and background music, so please take your time and enjoy.
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Viera commercials. A compilation of Panasonic TV ads known for their beautiful visuals (1–10)
Panasonic VIERA (2017)Haruka Ayase
This commercial promotes the picture and sound quality of VIERA by showing Haruka Ayase fully absorbed in a live broadcast on TV.
The concept of an artist leaping out of the television is striking, conveying just how real the experience can be.
The song that’s performed within this imagery and heightens the emotion is Andrew McMahon’s “Fire Escape.” Centered around the piano, the arrangement gradually adds instruments and becomes livelier, and together with the cheerful vocals layered on top, it expresses a grand sense of brightness.
Panasonic VIERA 2008Light snow
This commercial highlights that VIERA was selected as the official high-definition television for the Beijing Olympics, conveying the passion for continuous evolution behind that choice.
Just as Olympic athletes strive for greater heights, VIERA also pursued the ideal television, powerfully asserting this by interweaving the message with footage of athletic events.
Further amplifying the grandeur of the visuals is Sarah Brightman’s song “Running.” Her powerfully resonant voice is a major draw, and its beauty evokes a sense of hope for the future.
Panasonic VIERA 2005Light snow
This commercial focuses on the fact that VIERA is an IPS LCD TV, conveying—through narration by Koyuki—how its picture looks different from before.
It especially emphasizes the view from an angle, highlighting that images which used to feel off now appear beautiful.
Enhancing this sense of a grand, near-futuristic atmosphere is Enya’s “Amarantine.” The gentle rhythm marked by strings and the crystalline vocals are striking, and even as the piece unfolds softly, it conveys a moving sense of emotion.
Panasonic VIERA “FLOWER SHOP” versionHiro Mizushima, David Elsewhere, Nicole Ishida
This commercial showcases the features and appeal of the P-04B through scenes from Hiro Mizushima’s everyday life.
It captures moments in daily life that spark curiosity, and clearly conveys that the camera’s excellent capabilities allow everyday memories to be preserved vividly.
The music, which underscores the fun, lively feel of the visuals, is an arrangement of the waltz “Voices of Spring,” Op.
410.
With a bright, spring-like sound and a slightly forward-leaning arrangement, it conveys a sense of strength.
Panasonic New VIERA Z Series “Connected TV” Edition
Taeko Onuki’s “snow” is a track included on her 2002 album Note.
Its gentle sound, centered on the timbre of acoustic guitar, is striking, conveying a calm warmth through the music.
The lyrics evoke thoughts of distant scenery, and when expressed with her delicate, slightly ephemeral vocals, they create a unique sense of floating.
The song was also used in a VIERA commercial, and it’s a piece that invites reflection on the quiet happiness found in everyday life.
Panasonic VIERA 2007Light snow
This commercial features Ms.
Koyuki narrating to highlight what Panasonic’s VIERA is particular about.
Here, it focuses on how glare has been reduced, conveying the aim of making the TV easier to watch.
The grand atmosphere portrayed in the visuals is further accentuated by the song “You Raise Me Up” by Celtic Woman.
The blend of gently resonant strings and soaring vocals is striking, conveying a sense of grandeur while creating a moving mood.
Panasonic VIERA 2005Light snow
This commercial talks about how a good TV is one that makes black look beautiful, and that with a VIERA that achieves this, your immersion in movies increases.
It features Koyuki speaking candidly and directly about the allure of black, building anticipation about what kind of black you’ll be able to see.
The piece of music that accentuates the gently tense mood of the visuals is Nocturne No.
20 in C-sharp minor, “posthumous.” Precisely because it’s a simple composition played only on piano, it adds a distinctive tension within its softness.