A roundup of Volkswagen commercials: the friendly, relatable presentation is the charm!
Volkswagen is an automaker born in Germany, and it produces many models that are popular in Japan, such as the Golf, Polo, and Beetle.
They also create commercials specifically for the Japanese market, and among foreign manufacturers, many of their ads have a particularly friendly, approachable tone.
Some even feature Japanese artists and athletes, which sets them apart from other overseas brands and makes their commercials especially noteworthy.
In this article, we’ll introduce a wide selection of such commercials, so please enjoy as you read.
- Whose song is it? Volkswagen’s popular commercial music. A history of CM songs [2026]
- Compilation of car commercials: A comprehensive showcase of domestic and international automakers, regardless of brand
- A roundup of Mercedes-Benz commercials. The refined presentation highlights the allure of their sophisticated cars.
- Mazda commercial roundup: compelling direction that conveys a premium image
- A roundup of Honda commercials: charming presentations that feel familiar, from kei cars to wagons
- Toyota commercial roundup: stylish ads that convey a sense of premium quality
- Compilation of Daihatsu commercials: the cast and BGM are captivating too!
- Audi commercial. The visuals of the stylish, sophisticated car are captivating!
- A roundup of BMW commercials, from cool ones to humorously staged spots.
- A roundup of Suzuki commercials: introducing catchy ads focused on kei cars!
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- Commercials featuring Shohei Ohtani: A compilation of ads known for their powerful direction
- TOTO commercials: A roundup of classic ads that deliver comfortable living
Compilation of Volkswagen commercials: the charm lies in the friendly, approachable direction! (11–20)
Volkswagen T-Cross “AiNA THE END” VersionAina the End
Aina the End enjoying a drive in the passenger seat of a yellow T-Cross leaves a strong impression.
In addition to showcasing the car’s exterior through driving scenes, the ad subtly highlights its driver-assistance features and cargo capacity, effectively conveying the appeal of the T-Cross.
The BGM in this commercial is “Poppin’ Run,” sung by Aina the End.
Released in 2024, it’s an upbeat, fun track that makes you want to listen while driving.
Volkswagen “Volkswagen Golf / Golf Variant Platinum Edition”
This commercial conveys that Volkswagen, which came from overseas, has been loved in Japan for a long time while also highlighting how cool the Golf is.
The scene of a young girl talking to the car makes it feel like a part of everyday life and conveys a strong sense of trust.
It also powerfully emphasizes that precisely because it has been cherished in Japan for so long, it has evolved to suit Japan.
Volkswagen T-Roc: “New T-Roc — Make life more rock.”
One of the most memorable commercials for music fans is the T-Roc’s “New T-Roc: Make Life More Rock.” The play on the product name T-Roc and “rock” left a strong impression.
It also features an original track with distinctive guitar sounds.
The melody has a satisfying, deep bass, and if you listen closely, you can hear a female vocal.
Her powerful singing conveys a message about making life better.
The vocals swell toward the end, so be sure to listen carefully.
Volkswagen Golf Touran TDI
The uplifting band sound and the shouts make it feel very fun.
This is the song used in the TV commercial for the Golf Touran.
It’s an original track made for the commercial, so the artist and song title have not been disclosed.
The energetic bassline brings the whole band’s sound to life.
Adding percussion gives it an even cuter, more festive feel.
It’s a recommended CM song for those who like Grouplove’s “Tongue Tied” or Arcade Fire’s “The Suburbs.”
Volkswagen Tiguan TDI
The song used in the Japanese commercial for the Volkswagen Tiguan TDI is an original track.
Its bouncy brass sound is sure to boost that “All right, let’s go for a drive!” feeling.
Just like the Tiguan’s refined, sharp image, it has a stylish mood that seems perfect for driving! It kind of gets you excited, and I think it’s a number that conveys a grown-up sense of ease and playfulness, as if you could dive into a new future.
Volkswagen Polo: “Nothing is impossible.”
Polo’s commercial “There’s no such thing as can’t,” as the title suggests, portrays boundless possibilities.
In it, there’s a scene where a girl performs ballet on Mars, accompanied by mellow electronic music.
At the beginning, when the girl starts walking, the sound is quiet and almost classical.
Once the full ballet begins, electronic tones enter and the melody shifts into something grand and expansive.
Enjoy the contrast between the first half and the second half.
Compilation of Volkswagen commercials: charming with friendly, relatable storytelling! (21–30)
Volkswagen The new ID.4 Launch TVCM
The commercial “The new ID.4 Launch” features a little girl who, like a superhero, shoots lightning and charges a car.
What really highlights her coolness is the original track with an electro-music vibe.
In the opening scene, where the girl walks slowly and unleashes a bolt, the music takes on a sacred tone with choral elements; in the later scene, when it’s revealed that what we saw was a conceptual visualization, the music briefly quiets down and then shifts to a pop style.
“One Million Miles Away,” the song featured in the “Big Day” commercial, was composed by the American musician J.
Ralph, who also appeared in the film “Score: A Film Music Documentary.” Its sound, centered on a minor-key mood and lyrical strings, is beautiful.
Like the Jetta, whose name comes from a wind, it’s both rough and delicate, with swirling emotions.
If you listen closely in the silence, your senses feel sharpened.
A commercial that pays homage to the famous scene from the 1952 musical film Singin’ in the Rain.
The song is a cover by Manchester-based Mint Royale, giving the original a more pop-oriented finish.
They specialize in big beat, a subgenre of electronic music.
The track is included on their 2005 album See You in the Morning.
A commercial featuring a convertible-type Golf.
In Japan, we call it a “convertible” or “cabriolet,” right? It’s a cool, refreshing scene of driving down a country road on a night with a full moon, feeling the breeze.
“Pink Moon” by Nick Drake, the English singer-songwriter released in 1972, fits it perfectly.
A cute Golf commercial that aired in the United States.
Since this fifth-generation model was called the “Rabbit,” they probably made it resemble a group of rabbits.
Patrick & Eugene are an English musical duo active since 2004.
A comedic commercial shows a man, after finishing a date with his girlfriend, driving all the way home to his garage with the car in reverse gear.
Roger Miller, born in 1936, was a singer-songwriter from Texas who was also active as an actor.