A roundup of Volkswagen commercials: the friendly, relatable presentation is the charm!
Volkswagen is an automaker born in Germany, and it produces many models that are popular in Japan, such as the Golf, Polo, and Beetle.
They also create commercials specifically for the Japanese market, and among foreign manufacturers, many of their ads have a particularly friendly, approachable tone.
Some even feature Japanese artists and athletes, which sets them apart from other overseas brands and makes their commercials especially noteworthy.
In this article, we’ll introduce a wide selection of such commercials, so please enjoy as you read.
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Compilation of Volkswagen commercials: the charm lies in the friendly, approachable direction! (11–20)
Volkswagen “Cars that make everyone richer.”
Cars have become an indispensable part of our lives.
They carry people and luggage, making travel very convenient.
In this commercial, Volkswagen is portrayed as closely connected to everyday life through the story of one woman.
She is looking at old photographs, which leads to a plan for the whole family to get in the car and head to the seaside.
From watching the commercial, you can tell that both the sea she once saw and the time at the sea with her family became irreplaceable to her.
Cars that change and evolve with the times—and the sparkle of her life that accumulates alongside them.
I think it’s a commercial in which those two elements are beautifully linked.
Volkswagen T-Cross “AiNA THE END” VersionAina the End
Aina the End enjoying a drive in the passenger seat of a yellow T-Cross leaves a strong impression.
In addition to showcasing the car’s exterior through driving scenes, the ad subtly highlights its driver-assistance features and cargo capacity, effectively conveying the appeal of the T-Cross.
The BGM in this commercial is “Poppin’ Run,” sung by Aina the End.
Released in 2024, it’s an upbeat, fun track that makes you want to listen while driving.
Volkswagen Golf Touran TDI
The uplifting band sound and the shouts make it feel very fun.
This is the song used in the TV commercial for the Golf Touran.
It’s an original track made for the commercial, so the artist and song title have not been disclosed.
The energetic bassline brings the whole band’s sound to life.
Adding percussion gives it an even cuter, more festive feel.
It’s a recommended CM song for those who like Grouplove’s “Tongue Tied” or Arcade Fire’s “The Suburbs.”
Volkswagen T-Roc: “New T-Roc — Make life more rock.”
One of the most memorable commercials for music fans is the T-Roc’s “New T-Roc: Make Life More Rock.” The play on the product name T-Roc and “rock” left a strong impression.
It also features an original track with distinctive guitar sounds.
The melody has a satisfying, deep bass, and if you listen closely, you can hear a female vocal.
Her powerful singing conveys a message about making life better.
The vocals swell toward the end, so be sure to listen carefully.
Volkswagen Tiguan TDI
The song used in the Japanese commercial for the Volkswagen Tiguan TDI is an original track.
Its bouncy brass sound is sure to boost that “All right, let’s go for a drive!” feeling.
Just like the Tiguan’s refined, sharp image, it has a stylish mood that seems perfect for driving! It kind of gets you excited, and I think it’s a number that conveys a grown-up sense of ease and playfulness, as if you could dive into a new future.
Volkswagen “Volkswagen Golf / Golf Variant Platinum Edition”
This commercial conveys that Volkswagen, which came from overseas, has been loved in Japan for a long time while also highlighting how cool the Golf is.
The scene of a young girl talking to the car makes it feel like a part of everyday life and conveys a strong sense of trust.
It also powerfully emphasizes that precisely because it has been cherished in Japan for so long, it has evolved to suit Japan.
Compilation of Volkswagen commercials: charming with friendly, relatable storytelling! (21–30)
Volkswagen Polo: “Nothing is impossible.”
Polo’s commercial “There’s no such thing as can’t,” as the title suggests, portrays boundless possibilities.
In it, there’s a scene where a girl performs ballet on Mars, accompanied by mellow electronic music.
At the beginning, when the girl starts walking, the sound is quiet and almost classical.
Once the full ballet begins, electronic tones enter and the melody shifts into something grand and expansive.
Enjoy the contrast between the first half and the second half.