Volkswagen is an automaker born in Germany, and it produces many models that are popular in Japan, such as the Golf, Polo, and Beetle.
They also create commercials specifically for the Japanese market, and among foreign manufacturers, many of their ads have a particularly friendly, approachable tone.
Some even feature Japanese artists and athletes, which sets them apart from other overseas brands and makes their commercials especially noteworthy.
In this article, we’ll introduce a wide selection of such commercials, so please enjoy as you read.
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Volkswagen Early to bed, early to rise: THE NORTH FACE ATHLETE pro skier Kenji Kono × Nozawa Onsen
It’s a stylish track that played alongside footage of professional skier Kenji Kono—who’s affiliated with THE NORTH FACE—and the majestic village of Nozawa Onsen where he was born and raised.
Released by Rodello’s Machine, the duo of Nate Donnis and Colby Nacker, it’s a refreshing number where the light acoustic guitar tones intertwine pleasantly with the band sound.
The clapping and whistle-like sounds that come in partway through put you in a great mood! It has a lovely atmosphere that feels perfect for adding color to a leisurely trip.
Volkswagen “Volkswagen Golf” 2024 TV commercial
This is a commercial introducing the 50th anniversary of the Golf, one of Volkswagen’s most popular models.
It’s a model loved across generations, and the catchphrase “It didn’t become a trend, it became a culture” will likely strike a chord with many.
The background music is Al Ladd’s “Wild Child (Main).” The guitar riff is memorable, and it’s a cool track that evokes garage rock.
Volkswagen “Chara × up!” Version
“Waiting for You,” which played in the “Chara×up!” segment, is a track from the 2012 album Cocoon.
It has a unique charm that blends a sense of speed with a soft, floaty feel.
Chara’s distinctive vocals are sweet and soothing, creating a relaxed mood.
The lyrics are entirely in English, and since it was also used in a Volkswagen commercial, it’s a stylish number that’s perfect for playing on a drive.
Doesn’t it make you feel like a wonderful day is about to begin?
Volkswagen NEW 2013 Volkswagen Jamaican commercial
Jimmy Cliff, the legendary Jamaican reggae singer who transcends genres.
This song is a single he released in 2013 and was featured in Volkswagen’s Super Bowl commercial campaign, “Get Happy.” Its upbeat rhythm makes you want to hum along! Overflowing with a happy vibe, this track perfectly suits a calm, sunny day.
It’ll make you want to head out for a drive, play it as background music, and enjoy the outing with your family, your partner, or someone you love.
Volkswagen Passat
The song used as the commercial track for the Volkswagen Passat starting in July 2017 is an original piece created by Kento Nagatsuka, the vocalist of the soul band WONK.
Nagatsuka shines not only as a member of the band but also as a chef and a solo artist.
The commercial’s music highlights a dreamy, stylish atmosphere while expressing his relentless pursuit of perfection.
Being able to enjoy a space of your own is one of the charms of a car and of driving, isn’t it?
Volkswagen New Golf “People” Version
A band beloved across generations, Southern All Stars released their 54th single in 2013, which was used as the theme song for Volkswagen’s “New Golf” commercial.
Mr.
Kuwata himself appeared in the ad and was driving.
It’s not just the signature Southern sound—despite being thoroughly pop, it’s profoundly deep! As the title “Peace and Highlight” suggests, the lyrics carry a wish for peace, a message that makes you think in any era and even feels heroic.
It’s a wonderful number that makes you want to cherish the small, everyday things you love.
Volkswagen “Cars that make everyone richer.”
Cars have become an indispensable part of our lives.
They carry people and luggage, making travel very convenient.
In this commercial, Volkswagen is portrayed as closely connected to everyday life through the story of one woman.
She is looking at old photographs, which leads to a plan for the whole family to get in the car and head to the seaside.
From watching the commercial, you can tell that both the sea she once saw and the time at the sea with her family became irreplaceable to her.
Cars that change and evolve with the times—and the sparkle of her life that accumulates alongside them.
I think it’s a commercial in which those two elements are beautifully linked.
