A roundup of Volkswagen commercials: the friendly, relatable presentation is the charm!
Volkswagen is an automaker born in Germany, and it produces many models that are popular in Japan, such as the Golf, Polo, and Beetle.
They also create commercials specifically for the Japanese market, and among foreign manufacturers, many of their ads have a particularly friendly, approachable tone.
Some even feature Japanese artists and athletes, which sets them apart from other overseas brands and makes their commercials especially noteworthy.
In this article, we’ll introduce a wide selection of such commercials, so please enjoy as you read.
- Whose song is it? Volkswagen’s popular commercial music. A history of CM songs [2026]
- Compilation of car commercials: A comprehensive showcase of domestic and international automakers, regardless of brand
- A roundup of Mercedes-Benz commercials. The refined presentation highlights the allure of their sophisticated cars.
- Mazda commercial roundup: compelling direction that conveys a premium image
- A roundup of Honda commercials: charming presentations that feel familiar, from kei cars to wagons
- Toyota commercial roundup: stylish ads that convey a sense of premium quality
- Compilation of Daihatsu commercials: the cast and BGM are captivating too!
- Audi commercial. The visuals of the stylish, sophisticated car are captivating!
- A roundup of BMW commercials, from cool ones to humorously staged spots.
- A roundup of Suzuki commercials: introducing catchy ads focused on kei cars!
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- Commercials featuring Shohei Ohtani: A compilation of ads known for their powerful direction
- TOTO commercials: A roundup of classic ads that deliver comfortable living
Compilation of Volkswagen commercials: charming, relatable storytelling! (1–10)
Volkswagen New Golf “Finally Here” Version
The commercial aired in 2022, titled “The All-New Golf Is Finally Here.” The piece that was used and quickly spread by word of mouth was “Stop Motion.” Even if you don’t immediately remember it, you’ll recognize it when you hear it and think, “Oh, that song.” It’s a track by the rock band Polkadot Stingray.
Its beautiful lyrics, which liken life to stop motion, and its driving melody perfectly matched the vibe of the commercial.
Another reason it drew attention was the overwhelming vocal prowess of Shizuku, the band’s lead singer.
Volkswagen New Polo: “Because it’s no longer an era where being cute is enough to survive.”
This song, featured in a Volkswagen Polo commercial, is included on singer-songwriter NakamuraEmi’s 2018 album “NIPPONNO ONNAWO UTAU Vol.5.” It’s said to be a re-arranged version of a track from her indie days.
NakamuraEmi’s vocals—like an instrument in their own right—and the aggressive yet positive message depicting a fight under the banner of “It’s up to me” are truly empowering.
It’s an encouraging anthem dedicated to working women.
Volkswagen “Toshinobu Kubota × up!” version
“Bring me up!” was used as the commercial song for the Volkswagen up!.
It’s a single released in 2013 by Toshinobu Kubota, a legend of the Japanese R&B scene.
He also appeared with Chara in the commercial.
Whether you saw it on TV back then or are hearing it for the first time now, the song features a catchy hook that sticks instantly and a superb groove.
It’s funky pop—perfect for driving, and it’ll put you in a lively, feel-good mood anytime.
Compilation of Volkswagen commercials: the charm lies in the friendly, approachable direction! (11–20)
Volkswagen New Golf Touran
This song, with its light atmosphere that perfectly matches the image of a family-friendly car, is “Put Your Coat On,” featured in the New Golf Touran commercial.
It’s a track released by Andrew Britton in 2015.
Centered on guitar, it carries a folk and country vibe.
The title “Put Your Coat On” literally means “Put on your jacket.” It’s a breezy, romantic tune that makes you want to take someone special out somewhere.
Volkswagen RoboBoy
Boney M.
was a disco band from Germany active in the 1970s and ’80s, known for hits like “Rasputin.” This song is one they covered; the original was released by Bobby Hebb in 1966.
He wrote it while thinking of his late brother.
In Boney M.’s cover version, you can enjoy the cool vibe of classic disco sound.
Volkswagen New Golf Variant Debuts!
Used in the Volkswagen “New Golf Variant” since August 2021, “I’m Ready” by Luvbeans and G Curtis kicks off with a light, catchy vibe and evolves into a fun track with sultry vocals and a rhythm rich in groove that makes your heart dance.
It has a mature mood, yet lyrics like “I want to see you” and “the music won’t stop” seem perfect for amping up a driving or going-out mood.
It’s a feel-good number that would be an outstanding match as background music.
Volkswagen Anuncio Volkswagen Golf 2018
This song, featured in a golf commercial in 2018, is a cover of singer-songwriter Gordon Lightfoot’s mega-hit “If You Could Read My Mind” by the Belgian choir Scala & Kolacny Brothers.
The choral vocals create a strikingly mystical atmosphere.
Compared to the original, the tempo is slower and the instrumentation is completely different, but the simpler the arrangement, the more the beauty of the melody stands out.