A roundup of Volkswagen commercials: the friendly, relatable presentation is the charm!
Volkswagen is an automaker born in Germany, and it produces many models that are popular in Japan, such as the Golf, Polo, and Beetle.
They also create commercials specifically for the Japanese market, and among foreign manufacturers, many of their ads have a particularly friendly, approachable tone.
Some even feature Japanese artists and athletes, which sets them apart from other overseas brands and makes their commercials especially noteworthy.
In this article, we’ll introduce a wide selection of such commercials, so please enjoy as you read.
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Compilation of Volkswagen commercials: charming with friendly, relatable storytelling! (21–30)
Volkswagen The new ID.4 Launch TVCM
The commercial “The new ID.4 Launch” features a little girl who, like a superhero, shoots lightning and charges a car.
What really highlights her coolness is the original track with an electro-music vibe.
In the opening scene, where the girl walks slowly and unleashes a bolt, the music takes on a sacred tone with choral elements; in the later scene, when it’s revealed that what we saw was a conceptual visualization, the music briefly quiets down and then shifts to a pop style.
“One Million Miles Away,” the song featured in the “Big Day” commercial, was composed by the American musician J.
Ralph, who also appeared in the film “Score: A Film Music Documentary.” Its sound, centered on a minor-key mood and lyrical strings, is beautiful.
Like the Jetta, whose name comes from a wind, it’s both rough and delicate, with swirling emotions.
If you listen closely in the silence, your senses feel sharpened.
A commercial that pays homage to the famous scene from the 1952 musical film Singin’ in the Rain.
The song is a cover by Manchester-based Mint Royale, giving the original a more pop-oriented finish.
They specialize in big beat, a subgenre of electronic music.
The track is included on their 2005 album See You in the Morning.
A commercial featuring a convertible-type Golf.
In Japan, we call it a “convertible” or “cabriolet,” right? It’s a cool, refreshing scene of driving down a country road on a night with a full moon, feeling the breeze.
“Pink Moon” by Nick Drake, the English singer-songwriter released in 1972, fits it perfectly.
A cute Golf commercial that aired in the United States.
Since this fifth-generation model was called the “Rabbit,” they probably made it resemble a group of rabbits.
Patrick & Eugene are an English musical duo active since 2004.
A comedic commercial shows a man, after finishing a date with his girlfriend, driving all the way home to his garage with the car in reverse gear.
Roger Miller, born in 1936, was a singer-songwriter from Texas who was also active as an actor.
In conclusion
We’ve rounded up Volkswagen commercials and the songs featured in them all at once. Interestingly, some of the commercials also feature Japanese artists and actors, making them very engaging. As for the background music, many of the tracks are upbeat and bright, which fits well with the stylish, fashionable vibe of the cars. I hope this article helped you find the commercial or song you were looking for.