If you live in Yamaguchi Prefecture, there’s probably a local commercial that’s unforgettable and etched in your memory.That familiar phrase that plays every time you turn on the TV, those well-known visuals… for locals, they’re practically part of everyday life.In this article, we’ll introduce a generous selection of beloved local commercials from Yamaguchi that you’ll want to share with someone.Whether they bring you nostalgia or you’re seeing them for the first time, enjoy!
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Yamaguchi Prefecture local commercials. Long-running local corporate commercials (1–10)
Fujimitsu
When it comes to kamaboko in Yamaguchi Prefecture, many people probably think of Fujimitsu.
This commercial is what built that image.
The closing line, “Yappaa Fujimitsu ya no,” has surely stuck in many people’s ears.
Kudamatsu Health Park
This is a commercial for Kudamatsu Health Park, where you can enjoy sports like swimming, skating, and golf, as well as refresh yourself in the hot springs, sauna, and ganbanyoku.
Speaking of this commercial, the most famous part is the sound logo at the end where they sing, “Kudamatsu Health Park Toron-Yu Center.” “Toron-Yu” is one of the baths in the bathing area and a specialty of Kudamatsu Health Park.
It’s that familiar sound logo you can’t help but hum along to.
Kunichika Shoten
Speaking of famous rice accompaniments from Yamaguchi Prefecture, this shiso wakame is the one, right? The distinctive commercial features a jingle singing “Nature’s bounty” while showing waves crashing against rocky shores, and I bet many of you find yourselves humming along whenever it comes on.
Mamejiro
This is a commercial promoting Mameshirō, a celebrated confection from Yamaguchi Prefecture, set to a nostalgic tune.
It features the mascot character, Mameshirō Boy, and shows Mameshirō being sliced to convey its softness and flavor.
By layering scenes with Yamaguchi’s landscapes, the ad clearly communicates how dearly it is loved in Yamaguchi.
JA Yamaguchi Prefecture Hanakkori
This is a commercial introducing Hanakkori, a vegetable native to Yamaguchi Prefecture that was created by crossbreeding choy sum and broccoli.
It highlights what kinds of dishes it can be used in and emphasizes its versatility, noting that you can eat everything from the leaves and stems to the flowers.
The mascot character, Hanakkorin, also makes the commercial quite charming.
Yamaguchi Flower Land
This is a promotional commercial introducing Yamaguchi Flower Land, a park filled with countless planted flowers.
It highlights the park’s charm—how the abundant blooms show different faces with each season and how visitors can encounter flowers they’ve never seen before.
The beautiful footage of the blossoms makes it a wonderful commercial that imparts a soothing sense of calm.
Free Magazine Motteke!
This is a promotional commercial for Motteke!, a free magazine that features job listings, rental properties, shops, and more in Yamaguchi Prefecture.
These days, alongside the free magazine, they also run a website and social media, so many of you are probably familiar with it.
The name, inspired by the nature of a free magazine, is great, and the final line of the commercial—“Motteke!” (“Take one!”)—leaves a strong impression.