A Zojirushi Mahobin commercial.
When you think of Zojirushi, their tumblers and pots that leverage vacuum insulation are famous, but in recent years they’ve also rolled out a wide range of kitchen appliances like rice cookers and microwave ovens.
Chances are you have a Zojirushi product around you, too.
In this article, we’ll introduce all the Zojirushi TV commercials that have aired so far.
Watching the commercials might lead to new discoveries—“I didn’t know they had a product like this!”
Let’s dive in and see what kinds of commercials there are!
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Zojirushi Mahobin commercial. (1–10)
Zojirushi Mahobin, Enbu-taki: “It’s about time for Enbu-taki. Rice for every day.”Hiroshi Abe
Hiroshi Abe appears in the commercial introducing Zojirushi’s rice cooker, “Enbu-Taki.” Aimed at those who think “any rice cooker is fine as long as it cooks rice,” the ad highlights the appeal of Enbu-Taki by emphasizing how nice it is to have deliciously cooked rice—especially because it’s something we eat every day.
Zojirushi Mahobin ‘Enbu-taki’ Rice Cooker: ‘Mr. Abe and the Meal Gathering’ and ‘3D Frenzy’Hiroshi Abe
This is a commercial in which Hiroshi Abe introduces Zojirushi’s “Enbu-Daki” rice cooker.
It conveys the deliciousness achieved by Enbu-Daki from various angles, such as the “3D Ranbu” version that highlights its built-in features and the “Abe-san’s Rice Gathering” version that depicts a meal with friends.
Another highlight is Hiroshi Abe’s constant smile, powerfully conveying the happiness that comes from truly delicious rice.
Zojirushi Mahobin: How to Cherish Today — “Seamless Stopper Bottle” Edition / “Hot Plate” EditionYoshino Kimura
The Zojirushi Mahobin commercial series “How to Cherish Today,” featuring Yoshino Kimura.
In the “Seamless Stopper Bottle” segment, a parent and child chat while washing a bottle, and in the “Hot Plate” segment, the gentle portrayal of everyday life shows a family gathered around the dining table.
Zojirushi Mahobin commercials. (11–20)
Zojirushi Mahobin How to Cherish Today: “Futon Dryer” Edition / “Compilation” EditionYoshino Kimura
This commercial showcases how Zojirushi products enrich daily life and highlight their high-quality, comfortable usability.
It conveys that the products seamlessly fit into Yoshino Kimura’s everyday life and that making small daily moments more comfortable leads to greater happiness.