A Zojirushi Mahobin commercial.
When you think of Zojirushi, their tumblers and pots that leverage vacuum insulation are famous, but in recent years they’ve also rolled out a wide range of kitchen appliances like rice cookers and microwave ovens.
Chances are you have a Zojirushi product around you, too.
In this article, we’ll introduce all the Zojirushi TV commercials that have aired so far.
Watching the commercials might lead to new discoveries—“I didn’t know they had a product like this!”
Let’s dive in and see what kinds of commercials there are!
Zojirushi Mahobin commercial. (1–10)
Zojirushi Stainless Bottle Marker is Zojirushi “Heat Retention” VersionNEW!Fumino Kimura
Fumino Kimura is depicted bundled up in winter attire, reading a book and relaxing—sitting back on a sofa in a calm, comfortable mood.
Every so often, she takes a sip from a Zojirushi tumbler, and the contents are always toasty warm.
The tagline, “The sign to look for is Zojirushi,” underscores the message, highlighting the tumbler’s excellent heat retention.
Zojirushi Stainless Bottle “The Match We Can’t Lose”
This commercial expresses how Zojirushi stainless steel bottles reliably maintain the temperature of their contents and help refresh your mood.
During a basketball game, drinking something cold from the stainless bottle leads to a mental reset, conveyed through the switch to animation and the player’s smile.
The music that further highlights the youthful energy and positive attitude depicted in these scenes is Anyuseless’s “Lucky Shower.” With its light, airy sound—such as bright piano treble and crisp guitar strumming—and its cheerful vocals, the song conveys a strong sense of happiness.
Zojirushi Stainless Bottle “First Presentation” (Commercial)
This commercial conveys that Zojirushi’s stainless steel bottles are perfect for the workplace, paired with the comfort of maintaining the ideal temperature.
The story shows a mother handing over a bottle filled with a warm drink to her child, who is nervous about their first presentation.
They take a sip just before heading into the office, and their tension eases.
The switch to animation at the moment of drinking expresses relaxation, and the smile after returning home suggests everything went well.
Enhancing the upbeat mood portrayed in the visuals is Melt Timer’s song “Rhetoric.” With its light, band-driven sound and striking piano, the buoyant rhythm conveys a positive feeling.
Zojirushi Stainless Bottle “One Step at a Time” / “That Moment Feels Just Right”
This commercial introduces Zojirushi’s stainless steel bottles, which keep drinks warm during the cold winter, and conveys the comfort that warmth brings.
It depicts, with touches of animation, how just a single sip of a hot drink on the way to and from school or work can lift your spirits.
The song that further highlights the everyday comfort portrayed in the visuals is LAYRUS LOOP’s “Mahoutsukai ni Naritakute” (“I Want to Become a Wizard”).
Despite its simple three-piece sound, its buoyant rhythm stands out, conveying a forward-looking feeling, like a sense of hope toward the future.
Zojirushi Stainless Bottle “Believing in Your Feelings” / “Be Yourself”
This commercial, themed around the magic of temperature in everyday life, portrays the sense of fulfillment that comes from having a Zojirushi stainless steel bottle in your daily routine.
It shows how maintaining the ideal temperature helps you push through when you’re working hard, and makes relaxing moments even more rewarding.
Enhancing the positive vibe conveyed in the visuals is Yuuna Kamikawa’s song “YUI (YOU).” Centered on an acoustic sound, the light, uplifting track delivers a positive message through its enjoyable rhythm and vocals.
Zojirushi Mahobin, Enbu-Taki: “It’s about time for Enbu-Taki. Regret” versionHiroshi Abe
In the commercial for the rice cooker named Enbu-daki, featuring Hiroshi Abe, titled “It’s about time for Enbu-daki.
Regret,” Abe starts off by saying, “I’ve regretted buying Enbu-daki.” As you keep listening, though, it turns out he’s actually smitten with it, saying, “I should’ve bought it sooner.” It’s a brilliant ad: the opening makes you think, “What does he mean?” but as you watch on, the product’s merits really come through.
Zojirushi Mahobin Enthusiastic Rice Cooking: ‘It’s about time for Enbu-daki. Tastes great even when it’s cold.’Hiroshi Abe
Hiroshi Abe appears in the commercial for Zojirushi’s Enbu-Taki rice cooker.
In a calm tone, he narrates that the rice is delicious not only freshly cooked but even after it has cooled.
The image of him savoring rice cooked with Enbu-Taki leaves a lasting impression.