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CM songs roundup [May 2024]

You know those commercial jingles that get stuck in your head and won’t let go? In May 2024, more and more commercials featuring songs that really resonate are hitting the airwaves from buzzworthy brands and products.

From Kewpie Half’s light, original BGM to Morinaga’s in Jelly campaign spot featuring WANIMA’s youthful “Butai no Ue de,” the music that highlights each product’s appeal is truly memorable.

In this article, we’ll take a closer look at the latest CM songs.

If there’s a tune that made you wonder, “What was that song in that commercial?” be sure to check it out!

Latest Commercial Jingles [May 2024] (1–10)

Kagome Vegetable Life 100 “Make Morning Your Ally. 2024” Edition

Nice idea!Ryokushokushakai

A vividly colorful Kagome Yasai Seikatsu 100 commercial that lifts your mood just by watching.

The band Ryokuoushoku Shakai, known for releasing many popular songs, appears in it, with vocalist Nagaya lightly skipping as she sings.

The song playing in the CM, “Nice Idea!,” is an original track written for it—an upbeat, refreshing number that’s quintessentially Ryokuoushoku Shakai.

Perfect for giving you a boost in the morning, don’t you think?

Morinaga Seika in Jelly Club Activities in Jelly 'Recruitment' Version

On the stageWANIMA

This is a promotional commercial for the collaboration campaign between in Jelly and WANIMA, something that should be familiar to anyone involved in school clubs.

Amazingly, WANIMA will visit just one high school in the entire country to perform a live show! The CM even shows them playing in a gymnasium, making it easy to imagine the excitement of the day.

The song performed in the commercial is “Butai no Ue de,” which depicts moving forward with hope for the future.

Its youthful lyrics and sound are a perfect fit for the CM’s theme!

Marugame Seimen: “Thanks for waiting! Spring Marugame Shake Udon” Edition

Love Dial 6700chelmico

This is a Marugame Seimen commercial featuring actress Nanoka Hara, introducing their Shake Udon.

The product comes in a clear cup with udon and toppings inside, and you shake it before eating.

The ad conveys how easy and fun it is to enjoy.

The background music is a parody of Finger 5’s “Koi no Dial 6700,” performed by chelmico.

Latest Commercial Songs [May 2024] (11–20)

Toyota Aqua “AQUA Birth” Version

StrobolightsYUI

SUPERCAR / Strobolights (Official Music Video)
StrobolightsYUI

Introducing a car packed with lots of “good” — the Toyota Aqua in the ‘AQUA Debut’ edition.

You can enjoy how the stylish visuals and clever framing come together to create a collage-like piece.

The BGM is a cover of SUPERCAR’s hit song “Strobolights” by yui.

That addictive melody really transforms the impression of this commercial, doesn’t it?

Asahi Soft Drinks Calpis Water “A Place I Can Return to”

Lucky coloraimyon

Aimyon – Lucky Color [OFFICIAL MUSIC VIDEO]
Lucky coloraimyon
“Calpis Water” commercial, “I Can Return to Myself” version, 15 seconds, Ami Toma

The commercial “Returning to Myself” shows scenes where the refreshing taste of Calpis helps reset your mood.

The clear sky and Ami Toma’s radiant smile evoke Calpis’s crisp, refreshing feel.

The BGM features Aimyon’s song “Lucky Color,” imbued with a gentle message that feels like it’s cheering on the version of yourself who’s in love.

It’s a song that will surely resonate with anyone in love right now.

STNet Pikara 'Connected Shikoku' Version

haliteHaku.

Haku. “Harlight” Official Music Video
haliteHaku.
Connected Shikoku Edition (30 seconds)

This is a commercial for Pikara, the internet service provided by the Shikoku Electric Power Group, STNet.

The band Haku, who provided the song “Harlight,” also appears in the commercial, and you can see them actually performing.

The way the footage in the CM keeps switching to smartphone screens is very striking.

International Professional University of Fashion: “Hello World” Edition

NEW ERATomei

Tomei – NEW ERA [Official Lyric Video] (International Professional University of Technology in Fashion 2024 New TV Commercial Song)
NEW ERATomei

The commercial for the Professional University of International Fashion featuring SORA uses a vivid pink as its key color, and its stylish, cool visuals really catch the eye! The equally striking background music is TOMEI’s “NEW ERA.” It’s a track where her mystical vocals pair perfectly with the sleek vibe.

TOMEI is a singer whose talent was recognized by Yojiro Noda of RADWIMPS, and she drew attention for providing the vocals for the theme song of the film “Suzume.”