Lovely commercial jingle

CM songs roundup [May 2024]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know those commercial jingles that get stuck in your head and won’t let go? In May 2024, more and more commercials featuring songs that really resonate are hitting the airwaves from buzzworthy brands and products.

From Kewpie Half’s light, original BGM to Morinaga’s in Jelly campaign spot featuring WANIMA’s youthful “Butai no Ue de,” the music that highlights each product’s appeal is truly memorable.

In this article, we’ll take a closer look at the latest CM songs.

If there’s a tune that made you wonder, “What was that song in that commercial?” be sure to check it out!

Latest Commercial Songs [May 2024] (21–30)

Shiseido Sea Breeze “Instant! Refreshing Shower Parkour (Face & Body Sheets)” Version

Blue ShowerM!LK

M!LK – Blue Shower (Official Music Video)

Blue ShowerM!LK

This starts with a scene of Hayato Sano running to catch a bus, and it’s a commercial for Sea Breeze body wipes.

Unfortunately, Sano doesn’t make it in time, and Mei Hata appears and hands him a body wipe.

The scene where he uses the body wipe is filmed with a shower-like visual effect, and it really conveys a refreshing feeling.

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GU meets imase 'One Piece' Version

LITimase

【imase】LIT（MV）

LITimase

In GU’s commercial, a woman in a one-piece dress shows off her dance moves to upbeat music.

Fresh spring–summer dresses appear one after another, highlighting the lineup.

The danceable track playing in the background is “LIT” by imase—an original song written for the GU ad, featuring uplifting lyrics and a bright, uptempo sound.

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