Lovely commercial jingle

CM songs roundup [May 2024]

CM songs roundup [May 2024]

Last updated:2025/7/2

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know those commercial jingles that get stuck in your head and won’t let go? In May 2024, more and more commercials featuring songs that really resonate are hitting the airwaves from buzzworthy brands and products.

From Kewpie Half’s light, original BGM to Morinaga’s in Jelly campaign spot featuring WANIMA’s youthful “Butai no Ue de,” the music that highlights each product’s appeal is truly memorable.

In this article, we’ll take a closer look at the latest CM songs.

If there’s a tune that made you wonder, “What was that song in that commercial?” be sure to check it out!

Latest Commercial Jingles [May 2024] (1–10)

Square Enix: Dragon Quest X: The Door to the Future and the Slumbering Girl Online – Special Video

Overturesugiyama kouichi

Symphonic Suite Dragon Quest I Overture - BRASS EXCEED TOKYO

Overturesugiyama kouichi

This is a commercial introducing the game Dragon Quest X: The Door to the Future and the Slumbering Girl Online.

The start of the series’ theme song, Overture, and the switch from live-action to in-game footage stir up a sense of adventure, as if leaping into the extraordinary.

By incorporating many snippets from the main story, it also effectively heightens interest in the narrative.

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McDonald’s Rice Chicken Tatsuta Detective Conan “Feast at Twilight” version / “Legendary Feast” version

Detective Conan Main ThemeŌno Katsuo

Conan BGM No. 1: Detective Conan Main Theme

Detective Conan Main ThemeŌno Katsuo

In collaboration with the anime Detective Conan, commercials for the Chicken Tatsuta and the Rice Chicken Tatsuta are now airing.

Both are structured like real anime episodes, with edge-of-your-seat developments.

Anime fans won’t want to miss them!

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Bikkuri Donkey “Warm Someone’s Heart” Version

Original song

Bikkuri Donkey TV Commercial: 'Warm Someone’s Heart'

This is a Bikkuri Donkey commercial that shows scenes inside the restaurant with the tagline, “Warm someone’s heart…”.

The smiles of the staff at work and the customers enjoying their hamburg steaks are wonderful.

The gentle singing that plays in the commercial is also memorable.

It seems to be sung by an amateur female college student, but there’s something strangely soothing about it when you listen.

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AEON Topvalu “Topvalu Craftle Bar-ish” version

dream of liesBROCKBEATS

This is a commercial for Aeon’s Craftel Bar-ish, which is promoting a new drink genre called “situation drinks.” Each drink incorporates flavors inspired by specific situations, letting you choose a taste to match the moment—sounds fun, doesn’t it? The CM’s background music features a track by Japanese producer BROCKBEATS, who is affiliated with the German label Vinyl-Digital.

It’s crafted as lo-fi hip hop that blends environmental sounds like rain and ocean waves, creating a soothing vibe you’ll want to keep listening to.

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HBA Co., Ltd. “Taking on Challenges with IT for Happiness” Edition

ShareGLAY

HBA Corporate Commercial: Taking on the Challenge of 'Happiness' through 'IT' — 60-second Version

IT is used in many aspects of our daily lives.

In this commercial as well, various scenes show IT being utilized—delivering video messages, displaying the location of a destination, and more.

But beyond that, watching this commercial makes it clear that IT can bring people closer together and convey warmth.

The CM song features GLAY’s track “Share.” HBA is headquartered in Sapporo, and since GLAY is also from Hokkaido, this collaboration came to be.

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Kewpie Kewpie Half — Starting with Food: “Room” Version / “Plants” Version / “Mirror” Version

Original songSatou Akinobu

A series of commercials for Kewpie Half mayonnaise that balances lightness and delicious flavor.

Set in a pleasant, naturally lit space, the content portrays taking time to connect with your mind and body.

Be sure to listen for the original BGM, designed to lift your spirits with a light, refreshing feel.

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Bourbon Fettuccine Gummi “Youth Is Kyun” Version

Original songatarashii gakkou no rīdāzu

In the commercial for Fettuccine Gummi, known for its charming sweet-and-tangy, fruity flavor, ATARASHII GAKKO! makes an appearance.

Matching the gummy’s taste, they perform an original song and dance themed around bittersweet youth.

Blending the feel of classic kayōkyoku with a danceable vibe, the track is quintessentially theirs.

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