[July 2024] Compilation of commercial jingles

ElectricityUtada Hikaru

Electricity

Phrases that express gratitude to those around us, like “Thanks to you, I’m able to do 〇〇,” are wonderful, aren’t they? This commercial from Itochu Corporation focuses on that very idea of “okagesamade.” It appeals to environmental awareness by insisting that we must make choices now so the next generation can say “thanks to you.” The background music features Hikaru Utada’s “Electricity,” a stylish track included on the April 2024 album “SCIENCE FICTION,” notable for its irresistibly immersive beat.

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Hane Keisuke

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traveling (Re-Recording)Utada Hikaru

“Ayataka meets Hikaru Utada ‘traveling’” Special Movie

This is an Ayataka commercial that uses a newly recorded version of Hikaru Utada’s signature song “traveling,” included on the 2024 best-of album “SCIENCE FICTION,” and features Utada herself.

The ad has a refreshing atmosphere that seems to convey Ayataka’s clean, crisp taste, with a memorable scene of Utada striding confidently through the city.

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Hane Keisuke

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BUNBUN SUIBUNUchikubi Gokumon Doukoukai

Uchikubi Gokumon Doukoukai “BUNBUN SUIBUN”

For Pocari Sweat’s 2024 summer commercial, the song “BUNBUN SUIBUN” by the rock band Uchikubi Gokumon Doukoukai was featured.

As the title suggests, it’s a track themed around hydration, written specifically for this commercial.

Their signature heavy sound is paired with humorous lyrics encouraging people to drink fluids, creating a one-of-a-kind world.

It’s the kind of song that makes you want to sing along, and it would no doubt get the crowd going if played at a summer festival!

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Hane Keisuke

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You are honeydew.Hinatazaka46

Hinatazaka46 “You Are Honeydew”

This commercial fully showcases the appeal of Round1, featuring bowling, karaoke, Spocha, crane games, and more.

It stars members of Hinatazaka46, and their song “Kimi wa Honeydew” is used as the background music.

The lyrics distinctively compare a one-and-only special person to honeydew, a variety of melon, and many listeners will likely relate to its sincere feelings.

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Hane Keisuke

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Love Song of Lumkimura miho (asagaya shimai)

Love Song of Lum

This is an homage by the Asagaya Sisters to a past Suntory Oolong Tea commercial.

Set to a Chinese-language rendition of “Lum’s Love Song” as the BGM, it depicts each of them enjoying Chinese cuisine.

While promoting Suntory Oolong Tea’s function of reducing abdominal fat, it also sprinkles in plenty of humorous moments, like quippy asides about each other’s actions.

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kappamaki

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Call From RioToukyou Sukapara Daisu Ookesutora

CALL FROM RIO

In the commercial for Kirin Beer’s Chu-Hi, Hyoketsu Muto (zero sugar), Issey Takahashi appears.

In a seaside bar, all the customers are drinking Hyoketsu Muto, highlighting how widely the product is embraced.

It wraps up with Takahashi taking a delicious-looking sip, a direction that really reinforces its appeal!

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Hane Keisuke

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Hymn to Love with stringsToukyou Sukapara Daisu Ookesutora

Hymn to Love with strings

Featuring scenes from Toyama, Fukui, and Ishikawa—each showcasing their local attractions—this is a commercial from JR West.

It promotes the opening of the Hokuriku Shinkansen once again, and the ad shows Ayami Nakajo actually riding the train.

The background music is “Hymne à l’amour with strings” by Tokyo Ska Paradise Orchestra.

“Hymne à l’amour” was originally a classic chanson sung by France’s Édith Piaf, and many people in Japan may recognize it from Fubuki Koshiji’s cover as well.

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Hane Keisuke

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