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Memorable Commercials [June 2025]

Memorable Commercials [June 2025]
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When watching commercials, everyone has probably had a moment of wondering, “What’s that song?” In June 2025, a stream of ads from various companies are featuring striking tracks.

From beloved J-pop that transcends generations and nostalgic cover songs to catchy original tunes, the power of music to capture viewers’ hearts is immense.

In this article, we’ll introduce a selection of commercial songs that have been getting a lot of buzz lately! You’re sure to discover tunes you can’t help but hum along to and songs that warm your heart every time you hear them.

Memorable TV commercials [June 2025] (1–10)

Citizen Watch Lighthouse 1987

Stop the night once moreSakiya Kenjirō

Kenjiro Sakiya / Stop the Night Once More [Official Video]
Stop the night once moreSakiya Kenjirō

This is a commercial for Lighthouse, known for its appealing simple, traditional design, which had been on sale since 1986.

The scene where a woman extends her arm wearing a Lighthouse watch out of a car window to call out to a man is especially striking, isn’t it? The BGM in this commercial is Kenjiro Sakiya’s 1987 song “Mou Ichido Yoru o Tomete” (“Stop the Night Once More”).

Its lyrics, poignantly depicting a couple drifting apart against their true feelings, captured the hearts of many listeners.

After being featured in this commercial, the song went on to be used as a theme and insert song in numerous dramas and films.

Round1 × JO1 “Giga Crane Stadium” Version

NEWSmileJO1

This is a commercial introducing Round One’s Giga Crane Game Stadium, where a wide variety of crane games are lined up in a spacious area.

Members of JO1 are shown enjoying the crane games, and their fresh, cheerful smiles vividly convey a sense of excitement.

Amplifying the fun and thrill of the visuals is JO1’s song “NEWSmile.” Released in 2023, the track is distinguished by its bright brass tones and bouncy rhythm, and the crisp, precise vocals layered on top convey a contagious exhilaration that makes your body want to move.

Centered on the theme of smiles, the song exudes a joyful atmosphere that you can feel directly from the sound.

JA Kyosai “Bonds Give Us the Strength to Move Forward (Veteran)” Version

Original songKimyō Reitarō

"Bonds become the strength to move forward (Veteran)" Version — 30 seconds
Original songKimyō Reitarō

This commercial focuses on the idea that mutual aid is about people supporting one another, portraying how that belief gives you the strength to move forward.

It shows that having mutual aid lets you feel secure in times of need and supports you in taking the next step, with a farmer as the main character.

By also depicting a cycle in which people are inspired to support others in the same way, the CM conveys the security and warmth of mutual aid.

Enhancing the warm atmosphere of the visuals is a song by Reitaro Strange Reitaro (Kimyo Reitaro).

The gentle sound is striking, and the lightness in his vocals also expresses a sense of kindness.

JA Kyosai 3rd-Quarter Visit Activity: “Meddling” Edition

Original songTobinai Masahiro

JA Kyosai 3rd Quarter Outreach Activities TV Commercial “Meddling” Version (30 seconds)
Original songTobinai Masahiro

This commercial portrays JA Kyosai’s home-visit activities through the depiction of sisters played by Kasumi Arimura and Minami Hamabe.

It shows that what might be considered meddlesome in everyday life can serve as attentive care during home visits.

The piece conveys a strong commitment to standing by policyholders through their various concerns and supporting healthy, fulfilling lives.

Further emphasizing the warm tone of the visuals is a song by Masahiro Tobinai.

The overlapping of light rhythms and vocals is striking, conveying a relaxed atmosphere that radiates warmth.

Sorule 'NEW DISCOVER with Sorule' Version

AquaJO1

JO1 | ‘Aqua’ – 20240304 DEBUT 4TH ANNIVERSARY STREAMING LIVE
AquaJO1

This commercial features JO1, the brand ambassadors, coolly showcasing the appeal of products from the haircare brand Solre.

Incorporating dance moves that freeze in place, along with serious expressions, it conveys how haircare can lead to confidence.

Further elevating the cool atmosphere depicted in the visuals is “Aqua,” a song written around the brand’s concept.

Its distinctive, floating sound—said to evoke the sensation of diving into water—is striking, and together with introspective lyrics, it powerfully delivers the message.

HOT JAPAN with JO1 × ANA Pocket: Make Japan HOT through “movement.”

Born to be wildJO1

JO1 | ’Born To Be Wild’ Official MV
Born to be wildJO1

This commercial strongly showcases the passion behind HOT JAPAN, which shares local spots and hot destinations across Japan.

Under the theme “Make travel in Japan hotter,” the members of JO1 perform a dance that conveys power through their cool expressions.

Elevating the visuals is JO1’s “Born to be wild,” included on their 2021 single “CHALLENGER.” With energetic lyrics about being reborn into a new self and taking on challenges, the track unfolds with a passionate electronica sound.

It’s a refreshing dance number that evokes the image of an airplane taking off beyond the sky.

Be sure to listen for their cool choral work and the many shades of expression in their vocals.

YSL Fragrance Libre

FreedomJO1

JO1 | ’Freedom’ PERFORMANCE VIDEO
FreedomJO1

This is a commercial that uses JO1’s presence to evoke what kind of scent Libre, YSL’s fragrance, has.

The members’ serious expressions are striking, and you can sense that wearing a sexy, cool scent can boost one’s confidence.

The song that further accentuates the cool atmosphere portrayed in the visuals is JO1’s “Freedom.” It’s a calm yet powerful dance track that conveys a sense of tension, and their strong vocals evoke a forward-looking attitude.