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[March 2026] The Latest Trending Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Have you ever found yourself suddenly captivated by a commercial while watching TV or browsing video sites? New commercials air every day, packed with appeal in short clips—star-studded casts, catchy songs that stick in your head, and stories that you can’t help but watch closely.

For those wondering, “Who was in that commercial?” or “I want to take my time and rewatch that ad I’m curious about,” this article offers a wide-ranging introduction to the latest commercials from March 2026.

You’re sure to find a CM that catches your eye, so be sure to check it out!

[March 2026] Trending Latest Commercials (121–130)

KOSÉ SEKKISEI “Morning Multi-Functional Emulsion”Yui Aragaki

“SEKKISEI” TV commercial “Morning Multi-Functional Emulsion” version, 44 seconds

This commercial introduces a multifunctional emulsion with three benefits: brightening care, makeup base, and UV protection.

It emphasizes that using it in the morning keeps the effects lasting all day, conveying its convenience and high performance.

The narration also mentions its light, comfortable feel, which is further conveyed by Yui Aragaki’s gentle expressions.

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Bandai “Plakoro Worldview Movie” VersionMasaki Suda

TVCM “Plakoro Worldview Movie” 15 seconds

This commercial shows Masaki Suda getting excited about Plakoro.

It features Pokémon battles using dice, where luck and strategy determine the outcome.

The ad is packed with a sense of immediacy that really conveys the tension of the battles.

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Kao Primavista “Care for the stratum corneum with primer. Fresh dewy skin that won’t break down.” EditionKasumi Arimura

Primavista SOFINA Primavista “With a primer, care for the stratum corneum. Fresh dewy skin that won’t break down.” Commercial

This commercial, which promotes a base makeup that also cares for the stratum corneum, is for Sofina Primavista Stratum Corneum Moisturizing Primer.

It emphasizes that using it allows you to both correct the skin and retain moisture at the same time.

The ad features close-ups of Kasumi Arimura’s skin and concludes with her own narration: “A fresh, dewy glow that won’t break down.”

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Google Gemini “By the side of those we cheer for.” Version

Google Gemini | By the side of those who cheer others on.

This commercial shows parents using Gemini to help their son, who wants to start playing baseball.

They begin with a simple game of catch, but the boy struggles to field grounders.

When they consult Gemini, it suggests practice methods that are easy for a young child to understand.

Later, they even have Gemini create a training plan based on videos of the boy’s play, as his parents keep using it to support him.

At the end of the commercial, he’s shown successfully fielding a ground ball during team practice.

It’s a spot that makes you think, “So this is how AI can be used.”

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[March 2026] Trending Latest Commercials (131–140)

JR Central ‘Coloring with Love’ VersionYu Miyazaki

JR Central “What You Love Colors Your World” 30-second Version

This is a JR Central commercial filled with the desire to wonderfully support people’s journeys.

The footage shows people absorbed in various passions they love, and depicts JR Central supporting their travels.

Everyone wears such lovely smiles, and the excitement of the trip really comes through.

For the background music, Hump Back contributed a newly written song specifically for this commercial.

Although details hadn’t been announced at the time of the broadcast, it’s extremely catchy and pleasant to listen to—many viewers likely felt eager to hear the full track as soon as possible.

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Kao Clear Clean NEXDENT “Easy-Granule Brushing for Hectic Routines”

Kao Clear Clean “Grain-Easy for Quick Brushing” CM

This is a commercial that uses lively animation to show how Kao’s Clear Clean makes it easy to remove dental plaque even when you’re busy.

It depicts a hectic morning where unexpected troubles cause further delays, while conveying that you can still maintain beautiful, healthy teeth.

Adding to the energetic mood of the visuals is a parody version of “Happy Summer Wedding.” Keeping the original song’s glamorous sound, the lyrics highlight the busyness of mornings and the importance of dental care.

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ABC-MART ‘New Balance AMASTE’ EditionKotona Minami

Worn by Kotona Minami | New Balance AMASTE

In a promotional commercial for the New Balance AMASTE carried by ABC-MART, scenes of students after school are shown.

From the girl student played by Minami Kotona and the boy who has a crush on her, to students absorbed in their club activities and friends heading home together, every moment brims with the sparkle of youth.

On their feet are New Balance AMASTE.

Alongside the captivating visuals, the commercial firmly impresses the product’s appearance as well.

The BGM features Sanshishoujo’s “Aoi Haru.” The song is included on their major-label debut EP released in April 2026, and, true to its title, it’s a rock number that sings about the fleeting nature of youth.

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