Compilation of AEON commercials. Introducing the private brand, Topvalu, as well.
In addition to shopping malls like AEON Mall, which operates nationwide, AEON runs a wide range of supermarkets, both large and small.
When you watch TV, you might come across commercials for Customer Appreciation Day, their private brand Topvalu, or their online grocery service.
In this article, we’ll introduce a whole selection of AEON commercials.
Each one has a friendly feel and makes you want to go out shopping.
If there’s a commercial you spotted on TV and were curious about, be sure to look for it!
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AEON commercials roundup. Introducing the private brand Topvalu as well (11–20)
AEON ‘Peace Fit Cool Organic Cotton’ EditionNagisa Sekimizu
This is a commercial introducing Peace Fit, an innerwear line made with organic cotton that also offers a cool-to-the-touch feel.
When it comes to lightweight innerwear that’s perfect for summer, blends with synthetic fibers are often the norm.
However, this ad highlights that Peace Fit is made from 100% organic cotton.
It emphasizes that the fabric is gentle on the skin while still providing a smooth, comfortable feel.
The BGM is a parody of Morning Musume’s signature 2001 hit “The Peace!” With its upbeat and bright vibe, those who remember the original will surely find themselves humming along.
AEON Card AEON Pay “Dawn” Version / “The Junior Who Believes” Version / “The Junior Who Still Believes” VersionTakayuki Yamada, Ryusei Yokohama
This is a commercial introducing the renewed AEON Pay.
The “Dawn” version highlights money-saving campaigns and convenience, while the “Trusting Junior” and “Still Trusting Junior” versions are styled like a quiz show, humorously depicting exchanges between Takayuki Yamada and Ryusei Yokohama.
It mixes humor with a clear presentation of the service’s features.
AEON 2025 Topvalu “fun fun smile” (version)
This is an introductory commercial for the fun fun smile series, which offers meals and snacks for children.
The catchy phrases feel like wordplay segments you’d see on educational TV.
The video features soft, gentle illustrations that embody the desire to create child-friendly foods—using organic ingredients and minimizing additives.
It’s the kind of imagery that sticks with you after just one viewing.
AEON Topvalu ‘The Untold Story of Eel Development’ Edition
This is a promotional commercial introducing Unaqueen, a kabayaki eel dish made using female eels.
While about 90% of farmed eels are male, female eels are known to have more tender, tastier flesh.
The commercial showcases the challenge taken on by the team committed to farming female eels.
Learning the behind-the-scenes development story makes the product all the more appealing!
AEON Topvalu ‘Gyoza’ Episode
This commercial introduces two varieties of Topvalu gyoza and promotes the ability to choose based on your mood that day.
It highlights the major difference of whether they contain garlic, while also conveying the unique deliciousness of the non-garlic option.
Thanks to its simple structure—just product visuals and explanatory text—the message of what the products are comes through clearly and directly.
AEON Topvalu 2025 “Topvalu funfunsmile: Inspired by Sweden” version
This is a commercial that expresses the feelings behind Topvalu’s baby food series, funfunsmile, and the sense of reassurance it offers.
Aiming for Sweden, a leading country in child-rearing, it conveys that the product has been crafted to satisfy children there as well.
The content emphasizes quality that is accepted even in advanced nations, as well as the achievement of safety and peace of mind.
AEON commercials roundup. Introducing the private brand, Topvalu, as well (21–30)
Aeon TOPVALU “2025 TOPVALU One-Tray Series” Version
When you think of frozen foods, you probably picture one type of dish per package.
However, in the commercial for the One-Tray series from Topvalu, AEON’s private brand, they highlight that each package contains two items—such as a rice or pasta dish plus a side.
It’s easy, tasty, comes in many varieties, and feels satisfying.