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Compilation of AEON commercials. Introducing the private brand, Topvalu, as well.

In addition to shopping malls like AEON Mall, which operates nationwide, AEON runs a wide range of supermarkets, both large and small.

When you watch TV, you might come across commercials for Customer Appreciation Day, their private brand Topvalu, or their online grocery service.

In this article, we’ll introduce a whole selection of AEON commercials.

Each one has a friendly feel and makes you want to go out shopping.

If there’s a commercial you spotted on TV and were curious about, be sure to look for it!

AEON commercials roundup. Introducing the private brand Topvalu as well (11–20)

AEON “Pizza Solidella” Edition

Aeon Pizza Solidera 30-second Version

In the promotional commercial for the pizzas sold at AEON, the catchy staging of placing pizzas on turntables is particularly striking.

Each of the two turntables has a pizza on it, and a male DJ shows off his scratching skills, presenting the deliciousness of the pizzas in sync with the music.

AEON Card AEON Pay “Dawn” Version / “The Junior Who Believes” Version / “The Junior Who Still Believes” VersionTakayuki Yamada, Ryusei Yokohama

This is a commercial introducing the renewed AEON Pay.

The “Dawn” version highlights money-saving campaigns and convenience, while the “Trusting Junior” and “Still Trusting Junior” versions are styled like a quiz show, humorously depicting exchanges between Takayuki Yamada and Ryusei Yokohama.

It mixes humor with a clear presentation of the service’s features.

AEON 2025 Topvalu “fun fun smile” (version)

[Topvalu] 2025 Topvalu fun fun smile TV commercial 30 seconds

This is an introductory commercial for the fun fun smile series, which offers meals and snacks for children.

The catchy phrases feel like wordplay segments you’d see on educational TV.

The video features soft, gentle illustrations that embody the desire to create child-friendly foods—using organic ingredients and minimizing additives.

It’s the kind of imagery that sticks with you after just one viewing.

AEON Topvalu ‘The Untold Story of Eel Development’ Edition

[Topvalu] Behind-the-Scenes Story of Eel Development (Short ver.)

This is a promotional commercial introducing Unaqueen, a kabayaki eel dish made using female eels.

While about 90% of farmed eels are male, female eels are known to have more tender, tastier flesh.

The commercial showcases the challenge taken on by the team committed to farming female eels.

Learning the behind-the-scenes development story makes the product all the more appealing!

AEON Topvalu ‘Gyoza’ Episode

This commercial introduces two varieties of Topvalu gyoza and promotes the ability to choose based on your mood that day.

It highlights the major difference of whether they contain garlic, while also conveying the unique deliciousness of the non-garlic option.

Thanks to its simple structure—just product visuals and explanatory text—the message of what the products are comes through clearly and directly.

AEON Topvalu: ‘Freshly Baked Chinese Deli Series in the Microwave’ / ‘Microwavable! No-Stir-Fry Chinese Mix’

These are TV commercials introducing Topvalu products that let you easily make authentic Chinese dishes using a microwave: the “Fresh-from-the-Microwave Chinese Deli Series” and “Microwave-Ready! No-Stir-Fry Chinese Sauce Mix.” In the “Fresh-from-the-Microwave Chinese Deli Series” spot, it highlights how you can quickly prepare gyoza and shumai just by heating them in the microwave.

The “Microwave-Ready! No-Stir-Fry Chinese Sauce Mix” spot shows how authentic dishes like twice-cooked pork and mapo eggplant come together by simply placing chopped ingredients on a plate, pouring on the sauce, and microwaving.

They’re perfect for when you want to add one more dish or keep dinner prep simple!

AEON commercials roundup. Introducing the private brand, Topvalu, as well (21–30)

AEON Mall ‘Found it! The Town’s ACTION! Calligraphy Performance’ VersionNatsuki Deguchi

AEON Mall: “Found it! The Town’s ACTION! Calligraphy Performance” 30 seconds

This is a commercial about Aeon Mall’s community ACTION initiative that builds connections between local areas and people.

The “Calligraphy Performance” segment showcases the Calligraphy Performance Grand Prix hosted by Aeon Mall, featuring participating high school students.

Composed of performance scenes and interviews with the students, it conveys the passion they pour into the event.

The background music is “ASOBO” by LUCKY TAPES, written specifically for the Aeon Mall commercial.

It’s a beautiful, compelling piece that incorporates orchestral instruments, so be sure to listen for that as well.