Compilation of AEON commercials. Introducing the private brand, Topvalu, as well.
In addition to shopping malls like AEON Mall, which operates nationwide, AEON runs a wide range of supermarkets, both large and small.
When you watch TV, you might come across commercials for Customer Appreciation Day, their private brand Topvalu, or their online grocery service.
In this article, we’ll introduce a whole selection of AEON commercials.
Each one has a friendly feel and makes you want to go out shopping.
If there’s a commercial you spotted on TV and were curious about, be sure to look for it!
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AEON commercials roundup. Introducing the private brand, Topvalu, as well (21–30)
AEON Topvalu 2025 “Topvalu funfunsmile: Inspired by Sweden” version
This is a commercial that expresses the feelings behind Topvalu’s baby food series, funfunsmile, and the sense of reassurance it offers.
Aiming for Sweden, a leading country in child-rearing, it conveys that the product has been crafted to satisfy children there as well.
The content emphasizes quality that is accepted even in advanced nations, as well as the achievement of safety and peace of mind.
Aeon TOPVALU “2025 TOPVALU One-Tray Series” Version
When you think of frozen foods, you probably picture one type of dish per package.
However, in the commercial for the One-Tray series from Topvalu, AEON’s private brand, they highlight that each package contains two items—such as a rice or pasta dish plus a side.
It’s easy, tasty, comes in many varieties, and feels satisfying.
AEON Card: “ETC” Version / “Gold Card” Version / “AEON Pay” VersionTakayuki Yamada, Ryusei Yokohama
This commercial shows how AEON Card and AEON Pay can be useful in everyday life, appealing to a wide audience to give them a try.
Takayuki Yamada and Ryusei Yokohama clearly explain ways to use them to suit different lifestyles—such as ETC, the Gold Card, and AEON Pay available in the app.
Their direct gaze and sincere manner leave a strong impression and make you want to look into what these services are all about.
AEON Mall Town ACTION! ‘Town Power Plant’ EditionAkana Ikeda
This is a commercial introducing the Town Power Plant, one of the initiatives in AEON Mall’s resource-circulation effort “Machi no ACTION!” With bright expressions and a light, upbeat narration, it presents the initiative in a way that feels familiar and highlights a positive, community-centered approach.
AEON: Choose either one! AEON Online Supermarket – “Pickup” version / “Home Delivery” version
Have you ever used AEON’s online grocery service? You can order products over the internet, and the key point is that you can choose between picking them up at the store yourself or having them delivered.
This commercial shows how users make use of AEON’s online grocery service.
It’s presented in a way that makes it easy to imagine using it, even for those who’ve never tried an online grocery before.
AEON Card “Hero” version / “New Life” versionTakayuki Yamada, Ryusei Yokohama
This commercial features Takayuki Yamada and Ryusei Yokohama introducing how the AEON Card and AEON Pay app can be used in various situations.
In the “Hero” version, AEON Pay shoots a beam, and in the “New Life” version, the AEON Card is used as a curtain or a comforter—humorously depicting uses that would normally be impossible.
While such extreme uses are impractical, the ad showcases with a refreshing tone that all the other features are genuinely useful.
AEON Card “Gold Card” Version / “Cost-Performance & Time-Performance” Version / “AEON Pay” VersionTakayuki Yamada, Ryusei Yokohama
These commercials highlight that with an AEON Card, having a gold card isn’t just a dream and that you can rack up lots of points for great value.
In each ad, Takayuki Yamada and Ryusei Yokohama present the announcements, but in the final moments, the set is shown and it’s revealed that Yamada and Yokohama were actually composited in—the lines were spoken by different people.
It’s quite humorous and entertaining, isn’t it?