Ariel commercial song
Ariel is a classic among laundry detergents and a product you often see in stores.
Commercials featuring popular actors, including Toma Ikuta, are frequently broadcast on TV too!
In this article, we’ll focus on the music used in Ariel’s commercials.
While Ariel’s commercials often feature original songs created specifically for the ads, in the past they have also used tracks by popular idols and classical pieces.
We’ve gathered them across different eras, so feel free to look for the CM song you’ve been curious about.
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Ariel commercial songs (1–10)
Original songShinba Juto
During the rainy season, everyone struggles with the “laundry problem.” You can’t hang clothes outside, they don’t dry easily, and above all, there’s that indoor-drying smell.
A parent and child feel down as they look out at the rain and their laundry hanging inside… when Toma Ikuta suddenly appears, dancing with an umbrella.
He promotes Ariel’s 24-hour antibacterial effect that keeps indoor-dried laundry okay and odor-free! But honestly, it’s hard not to get distracted by Toma Ikuta’s light-footed moves and the musical-like backdrop in this commercial (lol).
Original songshimizu yasuyuki
This is the commercial video for Ariel Science Plus “Ultra Quick.” The music for it was created by Yasuaki Shimizu, a saxophonist, composer, and music producer.
He is also active as Yasuaki Shimizu & Saxophonettes.
Stand as OneMary Jess
Mary-Jess is a singer-songwriter born in the United Kingdom.
She honed her skills through her activities in China and has since become a popular singer worldwide.
This song is included on the album “Shine.” It was used in Ariel’s “Mama Letter” commercial series.
Ariel commercial songs (11–20)
Original songmatsuki ayumu
A commercial where Toma Ikuta serves as the consultation desk for Ariel’s Laundry Consultation Room, answering questions sent in by customers.
The music in this ad was created by Ayumu Matsuki, a self-proclaimed home-recording artist who also works as a singer-songwriter and multi-instrumentalist.
Matching the concept of questions coming in via social media like LINE, the commercial features a soft, mechanical-sounding melody reminiscent of a game settings screen.
It’s a curious tune that conveys cuteness and approachability while also giving the impression that the consultant is providing earnest, thoughtful answers.
Original songTsurumaru Shotaro
The Ariel Gel Ball commercial featuring Toma Ikuta and Erika Toda.
The CM song was created by Shotaro Tsurumaru, who works as a music producer and composer.
The melody that starts playing behind Toma Ikuta—sparked by a flash of inspiration from a customer’s concern and Erika Toda’s words—leaves a strong impression, as if a hero has arrived! From the initial idea to the subsequent presentation, the visuals confidently showcasing the product are a perfect match.
It truly feels like the arrival of a hero—a savior who answers users’ concerns!
Grandfather’s ClockHenrī Kurei Wāku
It was originally a popular song born in the United States.
It began to be sung in Japan around 1940, and when it was featured on NHK’s “Minna no Uta” in 1962, it quickly spread throughout the country.
It’s a piece that has been used in a variety of contexts, including commercials, anime, and video games.
Symphonic Poem “Also sprach Zarathustra,” Op. 30 — No. 1: IntroductionRichard Strauss
It’s a classical masterpiece inspired by a book written by the philosopher Friedrich Nietzsche.
It’s the famous piece used in the film 2001: A Space Odyssey.
It was also used in the commercial featuring Toma Ikuta titled “The Emergence of the Third Detergent.”
In conclusion
We introduced Ariel’s commercials and the songs used in them all at once. The ads featuring Toma Ikuta, Yo Oizumi, and Anne Nakamura (アンミカ) as well as Erika Toda and Tsuyoshi Kusanagi were nostalgic, weren’t they? Ariel keeps releasing new products every day, and I’m excited to see what commercials will air next.